Purpose Driven FinTech

Simon Clarkson is the Founder and Consultant CMO at Purposecraft where he helps companies develop and implement a clear, evidence-based strategic purpose, while empowering functions to be catalysts for change and creators of customer value.In today’s episode, we go deep to understand what do we mean with Purpose. Its impact on company success, the governance to measure it - and how he’s successfully done this with a 9000 people organization! We explore the role of Purpose in FinTech and discuss a framework you can use to define a clear evidence-based strategic purpose to differentiate your Product and FinTech.We discuss how Purpose and Strategy are two sides of the same coin and how strategic purpose development is the highest level of strategy, which involves defining the value that a company brings to the world and drives its strategic direction.👉 You can find Simon hereLinkedIn: https://www.linkedin.com/in/simonclarkson/LinkedIn Purposecraft: https://www.linkedin.com/company/purposecraft-ltd/Website: https://purposecraft.co.uk/👉 And you can find Monica here:LinkedIn: https://www.linkedin.com/in/monicamillares/TikTok: https://www.tiktok.com/@moni_millaresYouTube: https://www.youtube.com/@moni_millaresWebsite: https://moni-millares.mystrikingly.com/If you enjoy this pod, please follow and leave a 5 star rating on Spotify and a review on Apple podcasts🗞️ Newsletter: Innovating FinTech - Available on LinkedInIn this Purpose Driven FinTech episode we cover:(02:05) The Why of Purposecraft - a story about their journey and how they got into existence(06:26) Purposecraft’s purpose and problem statement they are solving(10:07) Definition of purpose in the context of an organization(11:34) The relationship between having a clear purpose and having impact in society(16:03) The role of the CEO, Clevels and Board when creating a company purpose(16:54) The impact of leading with the heart(19:27) How Simon brought a 9000 people organization on board setting up a new company purpose(23:03) How to measure purpose and success(25:23) Fintech and purpose(30:38) How our capabilities and identity place us in a unique way to help customers with financial well being in a way that it's different than everybody else(35:50) Questions can we ask ourselves to set a strategic purpose(40:53) Where to find out more about Simon and Purposecraft(41:15) Closing question: If you could change one thing, just one thing in Fintech, to make fintech better and have positive impact to customers, staff and investors, what could it be?SEARCH QUESTIONSWhat is strategic purpose in FinTech?How to develop company purpose for FinTech startups?How to differentiate your FinTech product with purpose?What are the three ingredients of strategic purpose?How to measure company purpose effectively?How to marry purpose and strategy in FinTech?How to create purpose with 9000 employees?What is the difference between mission and purpose?How to engage stakeholders in purpose development?How to track purpose through OKRs?Why is FinTech an inherently purposeful industry?How to avoid generic purpose statements?How to ensure purpose drives strategic direction?What is the role of customer needs in purpose?How to create evidence-based strategic purpose?How to develop purpose for asset management companies?How to overcome skepticism when developing purpose?How to ensure purpose isn't ignored after development?What is the relationship between purpose and company growth?How to make purpose relevant beyond product lifecycles?—Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email Monica at fintechwithmoni@gmail.comDisclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

Welcome to Purpose Driven FinTech.I’m your host Monica Millares. In this podcast, I interview FinTech Founders, Product leaders and experts to uncover their stories, challenges, and lessons learnt in building products with impact.Let’s be honest.It’s a lot of work to build FinTechs and products people love while giving investors positive returns.If you want to stay ahead of the game you need to be able to cut through the noise and build FinTechs that solve real customer needs in a differentiated manner.The underbanked and the squeezed middle class are fighting with Financial stress.We as FinTechers have the power to influence people’s financial lives by making FinTech better and more human.Its a big mission, so we need to put our minds and hearts together to make financial safety a reality for everyone.Tune in every Tuesday for new insights, actionable tips and inspiring conversations👉 You can find Monica here:LinkedIn: https://www.linkedin.com/in/monicamillares/TikTok: https://www.tiktok.com/@moni_millaresYouTube: https://www.youtube.com/@moni_millaresWebsite: https://moni-millares.mystrikingly.com/If you enjoy this pod, please follow and leave a 5 star rating on Spotify and a review on Apple podcasts⭐ Leave a Spotify Review: Coming soon⭐ Leave an Apple Review: Coming soon🗞️ Newsletter: Coming soon📞 Schedule Free Call: https://www.kalendme.com/en/fintechwithmoni-ejoob—Production and marketing by Monica Millares. For inquiries about sponsoring the podcast, email fintechwithmoni@gmail.comMusic by Alex_Kizenkov & prazkhanal from PixabayDisclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.