Amazon Seller School, How to Sell on Amazon

Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container shipping rates hitting $2,279 per 40-footer, and new AI shopping prompt billing that could impact your PPC costs. Plus, we analyze Amazon's test of Prime shipping on external websites without login requirements and what it means for your off-Amazon sales channels. Get actionable insights on the latest policy changes, rising logistics costs, and platform shifts affecting your Amazon business. Read the full news breakdown: https://amazonseller.school/fba-fee-hikes-ai-prompts-now-billable-and-commingling-officially-dead/

Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume, and new multi-box shipping label features. We'll break down the new returns dashboard insights Amazon just rolled out, why UPS is reducing Amazon deliveries, and what a system-wide FBA outage revealed about platform dependencies. Plus tactical wins: how one seller jumped from 9th to 3rd in ChatGPT product rankings and proven strategies for breaking Amazon support ticket loops. Read the full news breakdown: [BLOG_LINK]

Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and what the USPS contract breakdown means for your shipping costs. Plus, the Big Spring Sale opportunity to clear excess inventory, website outages from AI problems, and advanced scaling strategies using pod structures. This week's news directly impacts your Q2 planning and operational decisions. Whether you're managing inventory timing for the moved Prime Day or preparing for payment schedule changes, these stories affect your bottom line. Get the seller-focused analysis you need to stay ahead of platform shifts. Read the full news breakdown: [BLOG_LINK]

Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊 Today is about who protects their listings, who defends margin, and who gets left behind. Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/ Foreign Language Contribution Blocks Brand Updates in Amazon Catalog https://lab.onlinesellersolutions.com/p/case-010-matching-errors-can-also Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchants https://x.com/gotrice2024/status/2022965937993863398 Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMV https://www.marketplacepulse.com/articles/top-16-of-sellers-drive-50-of-amazons-3p-gmv Amazon Launches Review Listing Changes Dashboard for Brand Edits https://sellercentral.amazon.com/seller-forums/discussions/t/69cc20fd-825d-447f-a58d-bce282519770 We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈 Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/ Let’s break down what this means for operators. Amazon may launch a marketplace where media sites can sell their content to AI companies https://techcrunch.com/2026/02/10/amazon-may-launch-a-marketplace-where-media-sites-can-sell-their-content-to-ai-companies/ E-commerce Operator Tests an AI Agent as a Chief of Staff https://www.linkedin.com/feed/update/urn:li:activity:7424996817148248064/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7424996817148248064%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29 Top Amazon Third-Party Sellers – February 2026 https://www.ecomcrew.com/top-amazon-third-party-sellers-february-2026/ Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expands https://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/ We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.

Chris McCabe, an Amazon account health and ad specialist, and Blair (AMZ Prep), a logistics and fulfillment strategist, tackle how AI is reshaping visibility and fulfillment. They discuss brands gaming LLM search, agent-driven Amazon Ads beta work, why top-click CTR now dominates search economics, and what platform-controlled fulfillment and promise badges mean for sellers.

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/ I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover: → TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops → How the latest TikTok Shop clarification changes fulfillment options for sellers → ChatGPT ads launching at “prime time TV” prices and where AI traffic actually makes sense → Why Amazon leads AI commerce traffic—and how its own AI blocks could help or quietly box sellers in → The $35 price point that unlocks more Amazon conversions → How to use Spring Sales Events to turn seasonal traffic into durable revenue, not one-off spikes I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance. Links to topics we’ll cover: TikTok Shop Mandates In-House Logistics, Shaking Up 3PL and Seller Operations https://ppc.land/tiktok-shop-forces-sellers-into-logistics-ultimatum-that-could-destroy-3pl-businesses/ TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellers https://www.linkedin.com/feed/update/urn:li:activity:7420201029004226560/ ChatGPT Ads Launch at Premium Prices https://www.thekeyword.co/news/openai-sets-early-chatgpt-ad-pricing-at-about-60-cpm Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfire https://www.linkedin.com/feed/update/urn:li:activity:7421846979518820352/ The $35 Price Point That Can Unlock More Amazon Conversions https://www.linkedin.com/feed/update/urn:li:activity:7419417890304577536/ Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenue https://sellercentral.amazon.com/seller-forums/discussions/t/77a1de6f-31c2-4368-b2b6-7ced7ddd9d88

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026.  If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next. Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/ Here's what were covering today: Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Ever https://www.marketplacepulse.com/articles/amazon-seller-registrations-hit-decade-low-in-2025?utm_source=substack&utm_medium=email U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impact https://cirpamazon.substack.com/p/us-amazon-prime-membership-keeps?utm_source=post-email-title&publication_id=1011181&post_id=185116195&utm_campaign=email-post-title&isFreemail=true&r=pi2v&triedRedirect=true&utm_medium=email Google Unveils AI Shopping Protocol That Could Reshape Product Discovery https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/?utm_source=substack&utm_medium=email Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Begin https://www.reuters.com/business/retail-consumer/amazon-pushes-suppliers-cuts-ahead-supreme-court-tariff-ruling-ft-reports-2026-01-13/?utm_source=substack&utm_medium=email Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Ticking https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2026/1/1768832692.html Stop Treating Agentic AI Like a Helper — Give It the Job https://www.adweek.com/sponsored/stop-treating-agentic-ai-like-an-assistant/ We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters.  Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/ I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up. Let’s dig in live at 12PM Eastern. Interactive Video Ads Outperform Standard Formats Across the Funnel https://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html Walmart Is Rapidly Closing the Online Sales Gap With Amazon https://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/ Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mix https://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/ Drive More Valentine’s Day Sales With These Tips https://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6 We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.

This discussion dives into the problematic rise of AI hijacking Amazon listings, sparking backlash from small businesses. It also explores the moral dilemmas surrounding AI shopping bots and Amazon's unpredictable data practices. TikTok's rapid growth in social commerce is highlighted, revealing its significant impact on brand discovery. The podcast examines new Chinese tax rules that could disrupt global competition and emphasizes the overlooked Vine pricing strategy that could enhance seller success.