AI For Pharma Growth

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Emanuel Rose to talk about Authentic Marketing in the Age of AI.   You will learn how 51% of marketers are now using AI and various ways it's being used, including for copywriting, creative support, and data analysis. Emanuel discusses using AI in marketing while maintaining authenticity and emphasising brand voice, content calendars, and human input. Common mistakes like overreliance on AI without editing are covered. The potential of AI for copy testing, personalization, and emotional connection is explored, with an emphasis on considering the target audience.   In this episode you will learn: How marketers are using AI for marketing tasks like copywriting and data analysis Tips for maintaining authenticity while using AI in marketing Common mistakes to avoid with AI in marketing Tools for finding marketing automation options How AI can target different generations and test marketing messages   To learn more about Emanuel and get a copy of his book, head to: https://emanuelrose.com/ Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.  As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.   This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources:   Dr. Andree Bates LinkedIn | Facebook | Twitter 

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Greg Woolf of AI Think Tank to discuss managing cybersecurity risks with AI in the pharmaceutical industry.   Greg draws from his experience launching AI companies to discuss the growing $10 trillion cybercrime industry. He addressed threats facing healthcare like ransomware and identity theft exploiting medical data breaches. Greg also covers challenges of reliability, bias and other risks with AI systems. However, he believes AI can be applied ethically to enhance threat detection and help organisations assess vulnerabilities. In this episode you will learn:  The growing threat of cybercrime and how criminals are using AI Specific risks faced by healthcare companies regarding data privacy and security Examples of how AI has been used to identify fraudulent activities and combat digital threats Challenges around reliability, bias and ethics when using AI in sensitive industries like healthcare Steps companies can take to properly assess risks and ensure responsible AI adoption Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ To find out more about Greg’s work, head to https://ai-think-tank.org/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter

In this episode of AI For Pharma Growth, Dr Andree Bates discusses SQREEM Technologies with Ian Chapman-Banks. SQREEM uses AI to analyse digital behaviours of healthcare professionals, helping pharmaceutical companies better engage this audience.   SQREEM has developed advanced algorithms and one of the largest datasets on probabilistic healthcare professional profiles globally. The discussion provides insights into how SQREEM personalised marketing and ad targeting for professional segments. It also covers challenges in reaching doctors during the pandemic and the issues and solutions related to upcoming changes in online tracking and targeting.   In this episode you will learn:  How SQREEM has one of the largest datasets on probabilistic healthcare professional behaviours  The techniques used to identify valuable customers like pharmacists in specific areas while respecting privacy How SQREEM personalised marketing messages and ad targeting for different segments of healthcare professionals The challenges pharmaceutical companies face in reaching doctors due to COVID restrictions and upcoming changes to cookie usage How SQREEM helps companies build meaningful digital interactions with healthcare providers Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ To find out more about SQREEM head to https://sqreemtech.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter

Learn how generative AI tools like chatGPT are transforming digital marketing. Explore AI applications in content creation, data analysis, and customer engagement. Discover expert insights on AI risks, human involvement, and future collaboration. Dive into AI's role in boosting business productivity and the evolving landscape of marketing with generative AI.

In this episode of AI For Pharma Growth, host Dr Andree Bates interviews Sani Abdul-Jabbar, CEO of VezTek USA, a technology consulting firm.   He has over 20 years of experience helping startups bring emerging technologies like AI and blockchain to market faster. He discusses his background and how VezTek supports clients. Sani also shares his insights on recent advancements in machine learning and blockchain, as well as predictions for industries like healthcare, fintech and beyond. In this episode you will learn: The impact of GPT-3 on machine learning  How AI growth impacts different industries How businesses can optimise with AI The advances being made in blockchain interoperability The ethical and regulatory challenges around implementing AI Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ To learn more about VezTek USA and to get in touch with Sani, head to: https://veztekusa.com/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter

In this episode of AI For Pharma Growth, host Dr Andree Bates talks with Eric McHugh, president of SHOPX, to discuss opportunities at the intersection of generative AI and web3 for pharmaceutical companies. Eric explains how blockchain technologies like non-fungible tokens (NFTs) can help authenticate drugs and medical records to prevent counterfeiting. He also explores how patient data on the blockchain could help AI systems identify new treatment patterns and target drug development. Eric shares case studies of using NFTs to build brand loyalty and prioritise patients for drugs.   In this episode: How generative AI can be used to create vast amounts of digital content at scale The role non-fungible tokens play in creating digital scarcity and ownership on the internet What types of marketing, branding and digital experiences can be automated using AI The ways communities can be built and users rewarded through NFT-gated benefits Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ To learn more about Eric’s work and connect with his team, head to: https://shopx.co/   AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter

Dr. Andree Bates is joined by Casper Wilstrup, founder and CEO of Abzu, to discuss how Abzu's QLattice Explainable AI algorithm can accelerate disease understanding and insights in pharma R&D. They explore applications in biomarkers, RNA therapeutics, and reducing drug development timelines. They also discuss the impact of the EU AI Act on pharma's AI use and Abzu's vision for the future of their technology.

In this episode of AI For Pharma Growth, Dr Andree Bates speaks with Piet Buyck, CEO and founder of Garvis AI.   He talks about how the company's AI system provides significantly more accurate demand forecasting for pharmaceutical companies. Piet explains that Garvis AI leverages different data sources and AI techniques to separately forecast demand for various elements, reducing errors by up to 30% compared to traditional methods.    In this episode you will learn: How traditional pharmaceutical companies forecast demand and the challenges they face How Garvis AI's system uses different data sources and AI techniques to forecast demand separately for different elements How Garvis provides real-time insights into changes in demand to help planning and decision making For more information on Piet’s work head to https://www.garvis.ai/ Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter

Dr. Andree Bates interviewed Alexander De Ridder, co-founder and CTO of SmythOS, to discuss how their AI agent platform can help pharmaceutical companies scale up their businesses.   Alexander explained that SmythOS allows users to orchestrate intelligent agents that can automate workflows, analyse complex datasets, and augment human work. The agents can collaborate to complete tasks like research, writing, and marketing. By tapping into available AI models and APIs, the agents are able to apply human-level reasoning to vast amounts of data. Alexander believes SmythOS can revolutionise healthcare by enabling proactive patient monitoring and predictive care through intelligent agents that integrate with medical devices and health records.   In this episode you will learn: Alexander De Ridder's background in technology and entrepreneurship How SmythOS has created AI agents that can automate tasks and augment human work Examples of how SmythOS agents can orchestrate tasks in warehouses, healthcare, and other industries Details on how SmythOS agents can collaborate and integrate with different data sources and APIs The potential for SmythOS to revolutionise healthcare through proactive patient monitoring and predictive care delivered by intelligent agents To learn more about AI agents and to reach out Alexander and the team, head to: https://smythos.com/ Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Saikiran Chandha, founder of SciSpace.   Saikiran discusses how SciSpace uses AI to help researchers save time on literature reviews and writing. SciSpace has developed tools using large language models to summarise papers, generate citations, and paraphrase text while maintaining the desired tone. Saikiran explains how researchers can upload their own papers and use SciSpace's AI capabilities on the full text. The discussion highlights how SciSpace ensures privacy and reduces hallucinations when using AI.   In this episode you will learn: How SciSpace uses AI to help researchers complete literature reviews faster The different tools SciSpace has developed using large language models How researchers can use SciSpace's AI capabilities on their own uploaded papers The steps SciSpace takes to ensure privacy and reduce hallucinations in AI How researchers are saving hours each week using SciSpace Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ For more information and to try Scispace for yourself, head to https://scispace.com/ AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter