Open For Business

On this episode of Open For Business, we explore how Visual Retale is using technology to transform the out-of-home (OOH) advertising landscape in Malaysia. Established a decade ago, Visual Retale has evolved from an OOH media owner to a comprehensive OOH media practice, boasting a network of over 32,000 outdoor and indoor screens across Malaysia.Sai, the founder, joins us to discuss their latest tool, Playdooh, launched in September Playdooh provides dynamic solutions tailored for advertisers by integrating over 62 data points, including geographic, demographic, and psychographic information. By mapping screens based on location and audience attributes, Playdooh enables brands to strategically place ads that align with their target demographics and reach desired locations with precision.See omnystudio.com/listener for privacy information.

From cabin crew to automotive CEO. In this episode of Open For Business, we dive into the remarkable journey of Feytech Holdings, a Malaysian automotive accessories manufacturer that has grown from producing small-scale leather seat covers to supplying complete car seats for global OEMs.CEO Connie Go, who took the company public earlier this year with a successful RM114 million IPO on Bursa Malaysia’s Main Market, joins us to share how this family business has transformed over the last 20 years into a vertically integrated, one-stop solution for automotive interiors.Connie has been nominated for the EY Entrepreneur of the Year 2024 Malaysia Awards in the Woman Entrepreneur category.Key insights include:- Feytech’s Evolution: From a replacement equipment manufacturer to a Tier 1 OEM supplier with full car seat manufacturing capabilities.- Vertical Integration: As the only Malaysian automotive supplier offering both seat covers and car seats, Feytech stands out in cost efficiency and convenience.- Growth Strategy Post-IPO: How IPO proceeds will fund expansion, a new corporate office, potential M&A, and market entry into Malaysia’s central region.- Competitive Advantage: The unique benefits of vertical integration, cost control, and quality standards that attract OEM partnerships, particularly for CKD projects.- Connie’s Path to Leadership: From 15 years as a cabin crew member to CEO, using skills from aviation to drive Feytech’s business.- Navigating Public Company Challenges: Adapting corporate governance and transparency for public markets, with advice for entrepreneurs considering IPOs.- Future Expansion: Ambitions to diversify into additional automotive parts, secure new OEM projects, and maintain profitability in a competitive landscape.- Women in Leadership: Connie’s perspective on breaking gender stereotypes in manufacturing and her hopes for a future with fewer industry barriers.See omnystudio.com/listener for privacy information.

Can a hot dog be more than simple franchised fast food here in Malaysia? In this episode of Open For Business, we explore the journey of Sausage Sizzle, a homegrown Malaysian brand on a mission to elevate the humble hot dog into a premium dining experience. Co-Founder Nazri Adam shares how Sausage Sizzle grew from a single stall into a recognized brand, with aspirations to expand through both food trucks and potentially fully-fledged outlets.Nazri discusses the brand’s evolution from event-based sales to multiple licensed locations, followed by a strategic shift to a streamlined model focused on quality and customer experience. Key insights include:Origins and Vision: How Sausage Sizzle was founded in 2019 to bring locally sourced, quality sausages to Malaysian street food culture, aiming to elevate the humble hot dog into a gourmet experience.Growth and Challenges: The journey from a single outlet to multiple locations and events, and the pivotal challenges faced, including the impact of COVID-19 and adapting to customer preferences.Shift in Strategy: Insights into Sausage Sizzle’s recent shift from licensing 18 outlets to a streamlined, owned-and-operated model, with a focus on quality control and customer experience.Product Innovation and Simplified Menu: The transition from customizable hot dogs to a curated menu, aimed at enhancing operational efficiency and providing a consistent customer experience.Balancing Quality with Affordability: Challenges and strategies around offering premium ingredients in a cost-competitive market and ensuring profitability as they scale up.The Role of a Food Truck as an R&D Hub: How their food truck acts as a testing ground for new products and marketing strategies, enabling agile adaptations to customer feedback and market demands.Future Ambitions and Expansion Plans: Sausage Sizzle’s goal to expand with owned outlets and potentially a full sit-down restaurant, while building a stronger brand presence in Malaysia’s premium street food scene.See omnystudio.com/listener for privacy information.

From car mats to a regional brand on track to hit RM100 million in annual revenue, in this episode of Open For Business, we explore the journey of Malaysian brand Trapo with Co-Founders and Co-CEOs, Tzong Lee and Zare Lee, and how these self-identified ‘accidental entrepreneurs’ built this automotive accessories brand. Founded in 2016 with a focus on eco-friendly car mats, Trapo has since expanded into a wide range of car accessories, now operating 25 outlets across Malaysia, Singapore, Thailand, and Indonesia. Tzong and Zare share insights into Trapo’s evolution, overcoming the challenges of scaling in a competitive market, and their vision for sustainable growth.They reveal strategies for differentiating Trapo, their approach to product innovation, and how they’re navigating the demands of a crowded industry. We also discuss Trapo’s future, from potential IPO ambitions to further regional expansion.Additionally, Tzong and Zare have been nominated for the EY Entrepreneur of the Year 2024 Malaysia awards in the Emerging Entrepreneur category—a distinction previously awarded to brands like ZUS Coffee, Empire Sushi, and financing platform Capbay.Tune in to discover how Trapo aims to make its mark as the “Apple of Car Accessories” across Southeast Asia.See omnystudio.com/listener for privacy information.

Is AI the answer to Malaysia’s math failure rate? How could AI transform math in schools? In this episode of Open For Business, we explore how Malaysia-based startup AI Teacher is aiming to revolutionise math education for secondary students with Tupai.ai.Co-founded by Edmond Yap and Andre Sequerah, Tupai.ai uses AI to create a personalised and engaging math tutoring experience, with the ultimate goal of helping students improve their SPM grades. The platform, currently in beta, is attempting to address both practical and emotional barriers to math learning through adaptive and interactive features.Edmond and Andre share insights into Tupai.ai’s journey, from the early motivations and challenges to the strategies they believe could make or break their success. We also dive into their funding approach, future expansion plans, and the role of AI in transforming education.Tune in to discover how this innovative platform is set to change math education in Malaysia.See omnystudio.com/listener for privacy information.

Sigma School, founded in 2022, is more than just an online coding bootcamp — it is a bold initiative that aims to redefine tech education in Malaysia. With a focus on real-world skills and job readiness, Sigma School offers a 3-month intensive programme with a unique guarantee: either secure a tech job or get your money back. Today, we’re joined by Deric Yee, the founder of Sigma School, to dive into his journey, the challenges of building an impactful edtech platform, and his vision for the future of tech education.See omnystudio.com/listener for privacy information.

Can local sparkling drink brand Supergulp thrive in the crowded and competitive beverage market? In this episode of Open For Business, we dive into Julian Koh’s journey from e-commerce and food tech roles at companies like Honestbee and Foodpanda to founding Supergulp — a Malaysian sparkling prebiotic drink brand.As Julian shared with Vulcan Post, the idea for Supergulp began with a simple supermarket visit, where he came across Western sparkling prebiotic drinks. Impressed by their taste and low sugar content, he wondered why there wasn’t a similar option tailored for local tastes. That moment planted the seed for what would become Supergulp.With no prior F&B experience, Julian drew on his background in food tech and e-commerce to create a healthier alternative for Malaysia’s bustling beverage market, blending inspiration from Western brands with a focus on local preferences.Julian shares the challenges of launching a consumer brand, strategies to stand out in the “better-for-you” drink market, and Supergulp’s ambitious growth plans. Join us as we explore the early hurdles, the unique product development journey, and the future Julian envisions for Supergulp in Malaysia and beyond.See omnystudio.com/listener for privacy information.

We speak with Sheyong Tan, Co-Founder of BiiB, a wellness tech startup that’s changing the game in Malaysia’s fitness landscape. From Malaysia’s largest running league, RUNLIGA, to scalable corporate wellness solutions, BiiB combines community and innovation to redefine employee engagement and health. Sheyong shares his journey from R&D engineer to entrepreneur, explaining how BiiB’s platform integrates fitness, community, and technology for a unique wellness experience.See omnystudio.com/listener for privacy information.

How does a material-science aerospace engineer end up building a 9-figure logistics platform?In this episode of Open For Business, we’re joined by Clarence Leong, Founder and CEO of EasyParcel—a company that has transformed the shipping process for micro-SMEs and SMEs.Since its launch in 2014, EasyParcel has facilitated over 86 million delivery quotes and served 2.5 million customers across Malaysia, Singapore, Indonesia, and Thailand.Clarence shares his remarkable journey from aerospace engineering to entrepreneurship, and how EasyParcel has evolved into a regional player, integrating with e-commerce platforms and offering advanced logistics solutions.We also explore the company’s growth strategies, key partnerships, and its plans for future expansion—including the potential for an IPO.See omnystudio.com/listener for privacy information.

We speak with Joshua Lin, General Manager of PriceShop Malaysia, about how the platform empowers Malaysian consumers to make smarter buying decisions in the consumer electronics space. We explore PriceShop’s approach to price comparison, ensuring accuracy and reliability through its extensive network of SME retailers and advanced technology. Joshua also shares insights on upcoming innovations, such as AI-driven features, and discusses trends in Malaysia’s electronics market, including consumer behaviour and the rise of buying scams.See omnystudio.com/listener for privacy information.