The CMO Podcast

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week’s episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world’s most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L’Oréal. Today, she is steering Nestlé’s European portfolio through a period of rapid consumer change—balancing tradition with innovation.Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world’s largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Calum Laming, Chief Customer Officer of British Airways, shares his journey from Procter & Gamble to aviation leadership. He discusses the airline's bold rebranding that embraces British heritage post-COVID, emphasizing customer experience. Calum reveals how data and storytelling fuel modern marketing strategies and the role of employees in delivering service excellence. The importance of collaboration in creative industries is also highlighted, showcasing how diverse perspectives lead to innovative solutions in high-stakes marketing.

On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativity. Aimee Egan, Chief Enterprise Officer of Shutterstock, brings the perspective of driving growth and transformation in one of the world’s most influential content companies. Sophie Bambuck, Chief Marketing Officer of Audemars Piguet, offers a fresh take on building a luxury brand with deep heritage while shaping its future. And Durana Elmi, Founder and COO of Cymbiotika, shares her entrepreneurial journey of building a wellness brand from the ground up, fueled by grit and innovation.Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, listen in a Jim explores how life stages influence leadership style, and what it takes to keep pushing boundaries no matter where you are in your journey.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into this role in April 2025 after more than 12 years at Heineken, where he most recently served as Chief Marketing Officer for the U.S.PepsiCo is a global food and beverage powerhouse with nearly $95 billion in sales and an iconic portfolio of brands — including Pepsi, Gatorade, Quaker, Lay’s, Cheetos, Mountain Dew, and Tostitos, to name just a few.This marks Jonnie’s third CMO role. Prior to PepsiCo and Heineken, he served as CMO of Telefónica in Dublin, and earlier spent six years at Diageo, where he had the opportunity to work on one of Ireland’s most beloved brands: Guinness.Jonnie and Jim sat down over coffee at the Cannes Lions Festival of Creativity to talk about his journey, leadership lessons, and the challenges of building global brands. ---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melody Lee, Chief Marketing Officer of Mercedes-Benz USA, brings a wealth of experience, shifting from PR to leading marketing at a luxury brand. She discusses the challenges of modernizing legacy brands as Mercedes-Benz approaches its 100th anniversary. Insights from the Cannes Festival highlight the balance of innovation and heritage in automotive marketing. Melody also shares her early career lessons in crisis communications and emphasizes the importance of empathy and leadership during turbulent times, showcasing how effective marketing aligns with organizational purpose.

Join marketing trailblazers Melissa Hobley, CMO of Tinder, known for enhancing human connections; Carole Diarra, CMO of UGG, who focuses on emotional bonds; Matt Spiegel, EVP at TransUnion, dedicated to creating relevant connections; and Nicole Parlapiano, CMO of Tubi, driving culturally relevant content. They dive into the essence of brand love, the significance of empathy and authenticity, and how kindness transforms leadership. With insights drawn from personal stories, they inspire marketers to prioritize real connections and community engagement.

Jim's guest this week on The CMO Podcast is Brian Irving, the Chief Marketing Officer at Lyft,  the 13-year-old, San Francisco-based  company whose purpose is to improve people’s lives with the world's best transportation. Lyft does business in the US and Canada, and has about $6 billion in revenueBrian has been at Lyft for about 15 months. Before that, he has worked at three of the world’s most valuable companies: Google, Meta and Apple. He has also worked at Levi Straus, Eventbrite, and AirBnB. Brian had no idea growing up in Flint, Michigan that his life would unfold this way. Recorded in person at the Cannes Lions Festival of Creativity, tune in for a heart-to-heart conversation with Jim and Brian!---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Rutledge, the Chief Marketing Officer of American Express, shares her journey of 35 years with the brand. She discusses innovative marketing approaches that reshape customer engagement and the strong legacy of AmEx. The conversation also highlights how nostalgia influences brand loyalty and the role of collaborations at major festivals like Cannes in fostering creativity. Elizabeth emphasizes the balance of data and storytelling in marketing, alongside the importance of mentoring emerging talent to navigate the evolving landscape.

We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged have become one of most transformative forces in marketing. It’s reshaping how brands connect with people, how content is made and consumed, and how influence is earned. Joining Jim are three guests who know this world very well: Brandon B, Creator and Founder of StudioBKim Larson, the Global Head of YouTube CreatorsKenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte DigitalWe’re going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Moynihan, a 30-year veteran at Lego, discusses how the brand pivots following recent societal shifts, particularly post-pandemic. George Carey, CEO of Human-ology, explores how consumer values and emotional connections have changed, especially among young adults. They delve into the impact of nostalgia on marketing strategies and the importance of adapting to evolving consumer priorities. The conversation highlights the need for brands to foster human connections while driving innovation and creating community around shared experiences.