The CMO Podcast

Greg Lyons, Chief Marketing Officer of PepsiCo North America, shares his insights on leading through crisis, particularly during the challenges of COVID-19. He emphasizes the rise of empathy in marketing, showcasing how brands must connect authentically with consumers. Lyons reflects on the importance of agility and collaboration in decision-making and how the pandemic reshaped personal and professional relationships. He also discusses the evolving landscape of purpose-driven advertising, urging brands to define their purpose amidst changing consumer behaviors.

In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business. In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim revisits his interview with, Vineet Mehra the Global Cheif Marking Officer for the Walgreens Boost Alliance. In this conversation, Vineet talks about how his global companies are in a unique position where they are both essential stores as well as frontline workers. Vineet talks about how his team is using data to better help consumers and how they are offering their medical expertise to the community they reside in during the pandemic. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. Fortune Brands is home to some of the bestselling kitchen and bath brands in the US including Moen, Rohl, Shaws, and more!In this conversation, Mark-Hans talks about the big shift in plumbing, and how internet-connected faucets and showers are going to help save the planet. Mark-Hans and Jim also discuss the exciting challenge of becoming a category maker and helping discover a brand's purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fiona Carter was just recently named the first ever CMO of Goldman Sachs. However, this interview was recorded two weeks prior to this announcement, when she held the role of Chief Brand Officer at AT&T.Fiona was responsible for AT&T’s image and promise. In this role, she oversaw AT&T consumer advertising and analytics, brand and marketing strategy, creative and design, media and sponsorships, marketing analytics, social media marketing—as well as support for business unit marketing programs like AT&T Business, FirstNet built with AT&T and others. In this conversation, Fiona talks to Jim about her view of brand marketing and the future of brand purpose. Fiona also shares why her previous jobs at advertising agencies made her a better marketing executive.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Leadership During Crisis we revisit Jim's conversation with Michelle Harmon - Madsen, Chief Marketing Officer for AccuWeather. Michelle talks about starting her job as CMO of AccuWeather during a pandemic, and how she views AccuWeather's purpose during COVID-19.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this very special episode of The CMO Podcast, we are releasing one of the most beloved panels from the annual CMO Accelerator Programme at Cannes Lions International Festival of Creativity. The Young Marketer Hot Shots panel showcases some of the most creative and up-and-coming marketers in the world. This year, Jim and his colleague Suzanne Tosolini have an honest conversation about the future of marketing, and what excites them about the industry. This year the panel consists of:Sam Jones - Founder of, Gener8 AdsMollie Matz - Marketing Commercialization, SC JohnsonGrace Sobey - Head of Subscriptions Marketing (UK), YouTubeSupport our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tells Jim how his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house is inclusive to everyone in the family, especially during COVID-19.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future.In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on how the long-term effects will shape how people design their homes. Jon also talks about how he discovered marketing when he was serving in the US Army, and how his armed forces experience shaped him as a leader. This is a great conversation about how leading with brand purpose will help shape your entire organization, from sales to workforce and morale.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.