The Business of Cleaning

Do you have a marketing strategy for your cleaning business? Our team sat down to talk about the ins and outs of a modern marketing strategy and why it’s vital for growth! Sam Riegsecker is becoming a familiar face amongst our episodes as an occasional host. He steps out again, from his behind-the-scenes role as Marketing Manager for Janitorial Manager, to join us behind the mic. This week we talked about what things to consider as you develop or refine your marketing strategy. Marketing is key to growth and to sales and good marketing will keep your business thriving even in tough times. Podcast Website (includes blog post and transcript): https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ Questions about the show or interested in being a guest? Email us at Marketing@DoubleASolutions.net.

Debbie Sardone is a brand pioneer, creating "first to market" categories in unlikely places. Her nonprofit Cleaning For A Reason (an ISSA Charities program) is the largest cleaning for cancer charity in the world. Debbie turned a cleaning job into a three-million-dollar cleaning empire. After building one of the largest self-running maid services in the country, Buckets & Bows Maid Service, Inc., she began speaking and training other cleaning business owners around the world creating more "Mop-Free Millionaires" than anyone on the planet! Debbie also owns SPEEDCLEANING.COM and manufactures her own line of non-toxic cleaning products. Her nonprofit, Cleaning For A Reason, has risen to national prominence and has provided free house cleaning services to over 50,000 families with cancer. Debbie’s been featured on Fox & Friends, Oprah, Reader’s Digest, Today.com, Yahoo! News, as well as, dozens of other local and national media. Podcast website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ Have questions or interested in being a guest? Email us at Marketing@DoubleASolutions.net.

Running a cleaning business can be stressful, but community service offers you the chance to take a mental break, grow your network, and raise employee retention at the same time. Jill Kellermeyer-Kegler is the Director of Business Development for Janitorial Manager. She joined the company early in 2019 and has become an important part of helping our company grow. Jill is not only great at her job, but she’s ingrained herself in the Toledo-Area community and a familiar face. She’s done this by volunteering her time and energy outside of her professional career to help people and get involved locally. The effect is not just becoming more well-known but a boost to Jill’s mental health and readiness to work. Podcast website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ Have questions about the show or interested in being a part of it? Email us at Marketing@DoubleASolutions.net.

Running a cleaning business takes a lot of work and most of your time is likely focused on improving the trade, your employees, and your customers, but are you continuing to network and connect to your community, or are you missing out on the opportunity? Amanda Villarreal is the co-founder and managing member at PLEX Capital, an invoice factoring business that provides working capital for businesses, and in particular, cleaning businesses. We brought Amanda back, because it is through the power of her networking and drive to create connections that she has launched so much success in the last few years. It all started with a local rotary club but also blossomed into a multitude of opportunities and recognition. Podcast website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ Have questions or interested in being a guest? Email us at Marketing@DoubleASolutions.net.

Have you thought about your strategy recently? We have and we sat down with the strategy expert, Eric Kurjan, to get expert advice on how you can give your business the advantage and set it up for success long-term. Eric Kurjan is the president of Six Disciplines Consulting Services, based out of Toledo, Ohio. Six Disciplines is a consulting firm that specializes in the long-term development of their strategic vision. In our conversation, we took a high-level look at what Eric does and how a business should approach their strategic vision and decision-making. This is especially important now, as businesses shift and change due to the impacts of the pandemic, and companies are facing new areas of growth and potential. Podcast Website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/  Do you have questions about the show or are interested in being a guest? Email us Marketing@DoubleASolutions.net.

At the forefront of every great business is great leadership and if you’ve been neglecting the leadership of your company then are great repercussions that you may realize. Think you’re already there? Then, here is simply some food for thought to aid in continuous improvement in your business. Todd Hendricks Jr. is the current president of Pioneer Industrial Systems, a robotics and automation company based out of the Toledo, Ohio Area. The company specializes in custom design and engineering and is currently in the process of getting the patent for a revolutionary way to handle road maintenance, particularly on freeways. The company is not just a great source for innovation and state-of-the-art machines, though. They are also forerunners in best business practices and great leadership. That’s exactly what we brought Todd on to discuss; business leadership in today’s world and why you need to make great leadership a priority for your cleaning business. Podcast Website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ Questions for us or interested in being a guest? Email us at Marketing@DoubleASolutions.net.

Paying for leads can be expensive and generating new business is hard work! We pulled together a shortlist that will help you do that for little to no cost. Sam Riegsecker is the Marketing Manager at Janitorial Manager. You may recognize his name from the JM weekly newsletters or a Facebook community. Sam has worked with the company since its founding and been a vital part of the branding and communication we do with our customers and community. Sam manages not only our websites and Facebook pages but also works closely with our sales team to generate leads. Lead generation can be a sticking point in the realm of growth but by using a few good resources, you can generate fresh leads for your business without breaking the bank. Podcast website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ Questions or want to be a guest? Email us at Marketing@DoubleASolutions.net.

Having a Facebook account is now extremely commonplace, but Facebook has evolved beyond the usual company pages and share posts. Facebook groups are becoming a more popular place for like-minded people to congregate, often in the thousands, to generate ideas and share knowledge. Sam Riegsecker is the Marketing Manager at Janitorial Manager. You may recognize his name from the JM weekly newsletters or a Facebook community. Sam has worked with the company since its founding and been a vital part of the branding and communication we do with our customers and community. Sam manages not only our websites and Facebook pages, but created the JM Community group and drives a lot of blog content. He’s also an avid seeker of knowledge and his goal is to help more cleaning industry companies gain a great understanding of business. Join Our Facebook Group: https://www.facebook.com/groups/janitorialmanager/ Podcast Website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ If you have any questions about content or wish to be a guest, email us at Marketing@DoubleASolutions.net.

Leading and managing successfully can be difficult to nail down, especially when in-person seminars are few and far between right now. We sat down with someone who’s expertise in management in the cleaning industry to help you refine your own management just a little bit more. Ralph Peterson is a housekeeping management trainer, specializing in the healthcare and long-term care spaces. He has hired, promoted, and trained managers, those first-timers to the most experienced, for over 20 years. We sat with Ralph to discuss the industry, especially recently, and process management on the job. Ralph first joined the industry at 16 by cleaning ski condominiums and didn’t expect to return to it after college, but when he was offered a great management position, later on, he returned for the long haul. Podcast website: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ Have questions or like to be a guest? Email us at Marketing@DoubleASolutions.net!

There are many things you can do to strengthen your business within the cleaning industry and we can all agree that knowledge is power. Instead of reaching around the dark, many are utilizing their network and joining industry groups in order to pull from the expertise of those who have already built their keys to success. Todd Hopkins is the current president of BSCAI, of which he has been a member since 1993. He joined a year after starting his own cleaning business, a franchising company called Office Pride. BSCAI, or Building Service Contractors Association International, is a well-known industry group that acts as one of the biggest resource groups for the building service contractors in the United States and Canada. BSCAI is a collection of professionals in all stages of their business. Some are new to the organization and are the biggest receivers of knowledge and others have been in the industry and organization for years, like Todd, and are now able to give back and pass on their knowledge. Podcast landing page: https://www.janitorialmanager.com/the-business-of-cleaning-podcast/ If you have any questions or would like to be a guest, email us at Marketing@DoubleASolutions.net.