Owner To Owner Podcast

Intellectual Property isn't just for big companies.  IP can make your small business more successful and more valuable.IP can be as simple as a logo, and as complex as a radical new manufacturing process.Rob PIerce is the CEO of Wrays International and an Intellectual Property (IP) expert. He breaks down IP into it's simplest form. He defines what IP is and explains why you need an IP strategy, just like you need one for marketing.A well-executed IP strategy can make a small business more profitable, more valuable and easier to sell, when the time comes. If you think you or your business has something special or unique,  or you're considering starting a new business based on a unique idea or process or business model then it's worth creating an IP strategy. And the key steps to get started on your IP strategy are;IdentifyCaptureProtectManagehttps://www.wrays.com.au/And remember to contact Wrays for a free half hour consultation. Tell them Michael and David from www.smallbusinessbanter.com sent you!https://www.ipaustralia.gov.au/understanding-iphttps://www.australianmade.com.au/ Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au 

Small business is harder than it has ever been. One disaster after another. Practical tips for surviving from an experienced mentor and past business owner.Anthony Turner from Small Business Mentoring Service co-authored **Are U Ready? Surviving Small Business Disaster ** a valuable resource for any small business owner in understanding the important steps that can be taken to protect their business from disaster.Anthony has experienced first hand the highs and lows of owning and running a small business. He has also mentored over one thousand other owners.  In this episode Anthony shares his personal wisdom and practical advice to help owners better deal with the up's and down's and we specifically discuss;1. Taking time in this current environment to re-evaluate your business  to ensure it is still relevant to your customers and to identify what needs to change2. The importance of financial budgeting and making sure owners understand what the business needs to deliver to support the owners lifestyle3. Why it's important for owners to reach out to customers, suppliers and some of the other large number of support services available, to look after their own mental health and wellbeing4. How owners can restructure their business operations to make it easier  to run and more profitable5. Anthony's experiences that led to him co-authoring the Victorian and National Resilience Australia Awards winning book - available herehttps://www.sbms.org.au/are-u-ready.html6. The potential opportunities that can arise from disasters7. Where owners can go for  further information (links below)https://www.sbms.org.au/free-resourceshttps://www.ato.gov.au/general/covid-19/https://www.business.vic.gov.au/coronavirus-covid-19/business-support/coronavirus-business-informationbb.org.au/SupportingSmallBusiness Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.michael.kerr@kerrcapital.com.auwww.ownertoownerpodcast.com.au