Bound & Determined

It's never too early to start thinking about how you're going to market your book. You'll need some clarity around it both in your book proposal and when you explore the publishing process. In this episode Richelle shares the essential three distinct phases of marketing and promoting your book. It doesn't matter how big or small your platform is, something can be done in each of these three phases regardless of platform size. This episode will help any author figure out their ideal marketing strategy.

Emily Benson helps entrepreneurs create a business they can't wait to wake up to every morning. Her boutique, The Fashion Truck, disrupted the retail world in 2011. The Ultimate Boutique Handbook, her first self-published book, was an Amazon Bestseller. She's expected to publish her second book, The Retail Mindset, in 2021. Emily details her experience of being a self-published author with Richelle.

Janna Hockenjos is a book editor and writing coach. She's edited multiple NYT bestselling books and continues to work with authors as they bring their words, messages, and stories out into the world. An author herself, Janna has returned to writing this year to support a passion of protecting the planet. She's on a mission to help as many people as she can become more environmentally conscious. Richelle and Janna discuss how to work with an editor to make your book a success.

A founding partner of Digital Natives Group, an award-winning marketing agency, Jonathan Jacobs has built a seven-figure social media practice from the ground up. As the senior architect of Natives' digital campaigns, Jonathan has helped launch social media platforms for global sports brands, projects for Fortune 500 companies, and, of relevance to today's discussion, nearly one hundred book launches, many of them bestsellers. Together Jonathan and Richelle share the essentials of how to market your book and your brand.

Richelle is joined by two top-notch professionals, Allison Davis and Michelle Warner, who are experts in attracting the right people to your platform and business. Allison Davis is a sales trainer and coach who ignites growth in small business owners and mission-driven organizations and Michelle Warner has over 15 years of experience growing small businesses. She's also the creator of Networking That Pays. Get ready because this episode is a master class in learning how to help your business and platform grow through the art of networking.

Michelle Garside is co-founder of Soul Camp, the transformative sleep away camp for adults, and Soul Camp Creative, a full-service Marketing Agency devoted to working with conscious companies and brands that are positively impacting the planet. Her clients include coaches, healers, wellness practitioners and retreat centers. Michelle & her companies have been featured in Oprah Magazine, Women's Health and Good Morning America. In this impactful conversation Michelle shares how to brand yourself as an author.

Understanding the roadmap to getting published can be so confusing—even deciding what to write about can be overwhelming. Richelle Fredson is here to help you get started. In this essential episode she talks about the four questions you need to be asking yourself about your book, and the key steps that will bring clarity to your book proposal and publishing process. Grab your pen and notebook—class is in session!

Rebekah "Bex" Borucki is the founder of BexLife, Row House Publishing, and Wheat Penny Press Little Readers Big Change Initiative, Inc., a publicly-funded nonprofit, which provides free books, mental wellness tools, and writing workshops for students in grades PreK-8, public libraries, and community organizations. Rebekah and Richelle have an empowering conversation about creating space for voices that matter in the world of publishing.

Sabina Hitchen is an entrepreneur, speaker, and publicity strategist dedicated to shining a spotlight on and amplifying small business owners, entrepreneurs, coaches, and authors. She is the founder of Press for Success, an online publicity school and membership community. All of her work is rooted in educating and empowering people to get publicity and build buzz strategically and confidently. Richelle and Sabina do a deep dive into understanding the publicity landscape so your book can reach the masses.

Ashton Colby mentors and coaches LGBTQ+ entrepreneurs and helps to dismantle their limiting beliefs. He's the Founder of Gender YOUphoria, a social enterprise on a mission to shift the global and interpersonal disempowering narratives about transgender people. Ashton has been featured in People, Bustle, Today, and is a TEDxColumbus speaker. Ashton shares his compelling and brave story of self discovery and healing.