NSCA’s Coaching Podcast

Want to break into tactical strength and conditioning? Start by understanding the physical and stress demands of tactical work. Whitney Tramel explains what coaches need to know before stepping into this space. Drawing on her experience across military, police, and fire settings, she outlines the training qualities tactical professionals need to stay ready. She also discusses the growing focus on “holistic health.” In her view, that means looking at the whole individual and supporting longevity across a demanding career. As Tactical Program Manager at the National Strength and Conditioning Association (NSCA) and a PhD candidate studying stress physiology, Tramel connects research with the realities of tactical coaching. She also addresses a side many coaches are not ready for: tactical athletes often trust their strength coach with conversations that reach far beyond training. Learn what the role requires, what coaches often miss, and how to enter the tactical field with clarity. Reach out to Whitney by email: whitney.tramel@nsca.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Looking to enter the tactical space or keep growing in it? Explore the Tactical Strength and Conditioning Facilitator® (TSAC-F®) certification and join us at 2026 NSCA Tactical Annual Training in Orlando this August 17 – 20Show Notes“Maybe there are times throughout the year we can focus more on one than the other. But I think we're really doing people a disservice if we only choose to focus on one at a time. We have a police officer that might be at a desk or two sitting in his cop car all day, but when he needs to chase after someone, he needs to chase after someone, and he doesn't know when that time is going to come. So he needs to be ready to do that at any moment.” 7:40 “Is it required? No. Do I think that it shows that you care and are making efforts towards learning? Absolutely. Secondary to that, it's police officers, firefighters, military personnel, service members who want to bring physical fitness, strength and conditioning, human performance to their department, to their unit, and essentially be a force multiplier...” 19:00 “There's so much research on what the physical and stress demands are of these jobs. So do the research and show up to your first interview knowing without a shadow of a doubt what you're working with. [...] I understand this is what I'm working with. I understand these are some things that I might see in this role. And here's what I plan to do to kind of help that. And I think those are ways to really help you get a job in the space of that's kind of what you're looking for.” 23:05

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscsShow Notes“I think that search for knowledge, that understanding, that even today I well, we don't know where there's so much, we don't know. I mean, it just gets more complex as you pick up the paper. But if you have the search and the creativity that you want to really understand things and you really, well discovery, and you realize you don't know it all, then you basically build on what we know and the principles and you try to do what's best.” 13:45 “The most important thing you do is your workout logs, and I had a whole chapter on that. If you basically don't understand your workout logs and don't analyze them and look at them and then prepare your athletes to do what their next sequence workout is going to be, you got you really have to be an analytical, you know, monitor, an analytical, forensic person on the athlete's workout logs.” 29:35 “The biggest thing we have to do right now is educate sport coaches, because many of our sport coaches don't have the background that really evolved in into the present day, strength and conditioning and sports performance people or sport science people.” 35:37

Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown, LinkedIn: @faith-brown, or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA’s Essentials of Sport Science, a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam.Show Notes“We have a lot of interns that come through the weight room. And 85% of them aren't going to continue in strength conditioning especially, or maybe collegiate strength and conditioning, but a part of them doing that internship is figuring out this is not what I want to do. So what else is left out there that maybe I want to explore?” 7:50 “I think it's just being a two-way street with talking to coaches and learning from them about the sport and what they want to see.” 14:32 “The biggest thing when you're working with the new sport is just get out there, watch a sport, talk to the coaches, talk to the athletes, learn as much as you can about it.” 15:30 “For me, I went into student conditioning, obviously, because I loved it. I had a passion for it. But I think also being able to be what I didn't have when I was in college, I didn't have a conditioning coach and me and my friends, still, best friends with two of the girls I ran track with. And they always they're like, face, like all this stuff you all do is like, so cool.” 36:00

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field.Show Notes“We're all trying to do the same thing and getting people moving and performing at a very high level because of the carryover that it does have, whether they're performing on the court, or I like to say, performing in the boardroom.” 9:25 “There's all these apps that are coming into play. So not even online coaching, it's just fitness for the masses. And it's always kind of been like that. You go back to the '80s, it was the aerobics tapes that people were buying and doing. And this is the evolution of that, but people start and stop programs more often than we really care for them to and the health outcomes reflect that. […] How do we get people hooked on fitness in a way that meets them where they are and helps them get to where they want to be in a realistic sense, versus trying to get someone to high performance?” 15:30 “You can't become a good leader until you've become a good follower. And the same thing applies to personal trainers. You can't be a good personal trainer until you experience what good personal training, good coaching actually is.” 18:15

Your career can accelerate when you ask, offer, and say yes. For Morgan Smith, that approach led to a postdoctoral fellowship with the Wu Tsai Human Performance Alliance at Stanford University. Smith recalls how coaching sparked her interest in the science behind performance. Working across academic and practical settings, she encountered challenges with research feasibility firsthand. Today, she focuses on blending coaching with sport science. At Stanford, she began by building relationships and trust within the athletic department. She describes collaborating with coaches and staff to identify research interests, gaps, and low-burden contributions. Smith also highlights opportunities to support club sports, campus recreation centers, and community programs. These roles can help fund education while building your resume, network, and practical skills. She reinforces the value of education as a time to maximize experience and explore interests. Discover how to gain applied experience early, drive cross-department buy-in, and cultivate relationships that move your career forward. Reach out to Morgan on Instagram: @goldenmo_ and LinkedIn: @morgan-smith-sportsscientist | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs | Learn more about the Wu Tsai Human Performance Alliance at: humanperformancealliance.org. Interested in bridging coaching and sport science? The Certified Performance and Sport Scientist® (CPSS®) credential can help you expand your qualifications, open new career paths, and strengthen organizational collaboration.Show Notes“My biggest tip would be to put yourself out there and to say yes. Especially as an undergrad, if there's something that pops up and it's like, hey, we have an opportunity for a four week internship, or there's an opportunity to shadow this performance center or this coach, or if anything pops up related to what you may be interested in, say yes as much as you can, because those experiences not only are going to help you build skills, but it's going to help you meet people and network, especially when you have such a positive experience. Your name and your face will be in their minds.” 15:50“Especially as an undergrad, if there's something that pops up and it's like, hey, we have an opportunity for a four week internship, or there's an opportunity to shadow this performance center or this coach, or if anything pops up related to what you may be interested in, say yes as much as you can, because those experiences not only are going to help you build skills, but it's going to help you meet people and network, especially when you have such a positive experience. Your name and your face will be in their minds.” 16:10“You never know what's going to happen. And especially if it's something that maybe it's an experience or it's a job that you don't necessarily have the experience for, still apply, especially when you're in undergrad or in grad school. I always tell people when you're a student, it's the best time to explore.” 25:20

Deloading is widespread, but its application is often inconsistent and undervalued. That gap caught Lee Bell’s attention after discovering there was no consensus definition. Bell is a Senior Lecturer at Sheffield Hallam University who focuses on the deloading, overtraining, and overreaching spectrum. He explains how overtraining and overreaching are sometimes used synonymously. That confusion is compounded further by associations with overtraining syndrome (OTS). Instead, Bell frames overreaching as a “window of opportunity” when used intentionally. For example, a planned overreach can be functional or non-functional based on recovery. Bell also examines opportunities and tradeoffs in modern periodization models. He contrasts flexible and fluid approaches with more traditional, rigid programming; each approach has implications for athlete trust and recovery. Looking ahead, Bell envisions a collaborative approach to sport science driven by coaching needs. He reflects on recent coaching survey data and the key themes that emerged for the future. Hear his perspective on next steps in velocity-based training, individualized periodization, and variability. Reach out to Lee via Instagram: @lee3ell and LinkedIn: @lee-bell| Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs   → Read the SCJ article co-authored by Lee Bell referenced in this episode: A Practical Approach to Deloading: Recommendations and Considerations for Strength and Physique Sports.Show Notes“For me, coming from a coaching background, there will never be a one size fits all. I would love there to be. And I think when I started my PhD, I had quite a reductionist view on this. There will be this perfect, golden microcycle that we can implement with all of our strength athletes, and they will all get stronger, and they will all get bigger. The problem is that […] you have to treat the individual athlete as a human being, so what I mean by that is all of the things that we know as coaches about their training gauge, their likes and dislikes, their individual goals, but also what's happening in the periphery as well.” 16:40 “You've got training stress. You've got exam stress. It's the same way as if someone's got like a big workload, a lot of hours at work, they're doing overtime and things like that. It's all about understanding how the psychology can impact the physiology of training.” 17:45 “If we use our experience as a Coach, […] Your jump scores are down. Your sleep scores are not where they should be. You're reporting muscle soreness, like lots of different things that we can triangulate rather than making that decision of, oh no, you've got another two weeks left or, yes, you're going to have a deload week. Why not just have a lighter session? The deload doesn't have to be-- and we always call it a deload week. But it doesn't have to be a week.” 25:30

The path to the top is not always linear. For Jill Costanza, it included returning to school and stops in collegiate and military performance before becoming Director of Sport Science and Assistant Strength and Conditioning Coach with the National Football League (NFL) Detroit Lions. Costanza describes today’s sport science landscape as a “Wild West,” where definitions differ by perspective. Her focus centers on assessing the athlete and program effectiveness against the demands of the game to identify holistic interventions. She outlines how intentional systems, a clear communication funnel, and data visualizations help athletes and stakeholders understand the “why,” build buy-in, and tap into competitiveness. Addressing common misconceptions, Costanza clarifies that elite athletes can still have foundational qualities that need rewiring. She emphasizes movement quality, proprioception, and breathing while adapting for individual needs and neurological fatigue. Learn how to build sport science systems, turn insights into action, and keep progressing on your professional path. Reach out to Jill by email at: jill.costanza@lions.nfl.net | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs   Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.Show Notes“For me personally, my philosophy is educating the athlete and giving them the why. It's their body. It's their processes that they're having to go through. So we can get buy in from the athlete, and they understand, even when they're away from us, how to take care of themselves, how to lead a healthy lifestyle, that buy in from them where they care and they're asking questions, it definitely makes the process much smoother, and they become proactive.” 12:00 “There are certain qualities that still need to be built that can sometimes be overlooked at this level because you just assume, well, they're the best of the best. They're the elite. But sometimes, we really have to regress and go back to basic motor learning, motor control, and reingrain and rewire some of these foundational movement patterns.” 14:30 “I connected with myself. I think that was probably the biggest lesson. I began to learn who I am and really formed a comfortable relationship with myself and trust in myself. I was guided by my intuition. I didn't chase after opportunities. I just focused on what I needed to do to continue to grow as a person, as a coach, and just trusted that the right people would come into my path at the right time with the right opportunity.” 22:30

Lanier Coleman coaches from a simple truth: intent drives intensity. Now in his role as Assistant Strength and Conditioning Coach for the National Football League (NFL) Jacksonville Jaguars, Coleman brings the same determination he embodied as a collegiate defensive lineman. He shares how early adversity shaped his standards, teaching him to lead with discipline, cultivate deeper relationships, and “build a fire” in every athlete he coaches. During his coaching tenure at Florida State University, mental and emotional endurance became cornerstones of team development — these are lessons he now carries into professional football. Coleman describes the shift from building collegiate foundations to coaching with precision at the NFL level, where he fine-tunes elite qualities to manage injury risk. He also stresses the importance of unified performance staffs to support athletes through this fast-paced and demanding sport. Gain inspiration to strengthen daily purpose, be a spark in your facility, and support athlete readiness across high-performance environments. Reach out to Lanier via Instagram: @l_coleman98 | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs   Join the NSCA Football Special Interest Group (SIG) and explore 24 other specialized communities designed to support your development on the Special Interest Groups page.Show Notes“It's not just what you learn about, how you learn to clean or how you drive up your numbers in the weight room. It's the standard and the discipline that it takes to be the best you can be in the gym, which also translates to how you learn in the classroom at school, but also how you learn in the classroom in the football facility around football, how you manage yourself and the intensities of football. But also, how you manage your mind and your emotions and the intensities of life as that comes to you as well.” 4:55 “I think building those relationships allows you to create not just more buy-in and belief to what we're doing, but what I think is really important when you come into the gym is to have the intent about what we're asking the athlete to do that day. So, to not get out of bed without a fire to yourself, to not come into the building without a fire and intensity towards what you're trying to achieve, to not address the bar, to not put your pads on, to not go anywhere without an intensity and a purpose and an enthusiasm to what you're trying to accomplish. And that would mean having a deeper understanding about what's going on and having a process to making sure every part of you is geared towards the success of that goal.” 11:35 “Don't try and look at the long-term thing. Have your goal in mind, but focus on each individual day and have a success in that individual day.” 15:20 “Be dynamic enough to understand where people are in their situations and help them through those individual spots.” 22:40

When collegiate athletes are also cadets, coaching requires adaptability and flexibility at its finest. In this Gatorade Performance Partner Special Episode, Scott Caulfield shares his coaching philosophy as the first Director of Strength and Conditioning at Norwich University, a senior military college. Coach Caulfield oversees 23 varsity teams and over 600 student-athletes — including Corps of Cadets members and civilians — while also serving as a campuswide resource and adjunct instructor. With field training taking precedence, he describes adapting to varying student needs, goals, and readiness levels. As a veteran and Vermont native, he reflects on returning home and the higher service component of preparing students for careers beyond sport. Coach Caulfield also brings his certified therapy dogs into the weight room, creating an “immediate barrier breakdown” that helps students feel at ease. He calls on coaches to get involved, take advantage of NSCA Foundation opportunities, and keep pushing the profession forward. Reach out to Coach Caulfield on Instagram at: @coachcaulfield, and see his weight room therapy dogs at: @atm_riv_g_therapydogs. Explore the latest from the Norwich weight room at: @norwichsc | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. Explore scholarships, grants, and assistantships at NSCA.com/Foundation. Apply for volunteer leadership opportunities by December 15 at NSCA.com/Volunteer. Read the free TSAC Report article on coaching philosophy to enhance communication between strength and conditioning professionals and firefighters, co-authored by Scott Caulfield. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.Show Notes“I say we have everything we need, just not everything we want. But we can get the job done. And so you have to be adaptable and flexible-- again, I go back to those two words-- with your philosophy because those things change as your resources change, as your setting changes, as your weight room size or differentials change. So it's been a super cool evolution to just, again, continually think about, all right, what do I stand for? What do I want these students to stand for?” 12:40“Both of them (Alfie and River) have gone through a certified therapy dog program, […] but it's a game-changer. Not everybody loves lifting weights. A lot of people are scared by it. […] It's an immediate barrier breakdown in the weight room that just kind of gives people a sense of calmness.” 17:00“We also have increased and are increasing the amount of funding between research and coaching advancement. So we look at the numbers, the percentages of what goes to research grants, which goes to grants for coaches. And we're pushing that level more toward the coaching side to make it more balanced.” 20:38“Volunteer applications open every fall for the NSCA and foundation. The foundation is an exciting area if you're a young or aspiring strength and conditioning coach to find funding opportunities. But more than that, you can build really strong connections through mentorship, internships, and other programs that come out of the NSCA foundation.” 22:50

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs   Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.Show Notes“When I do take on a new position, my core philosophy remains consistent. I want to maximize those performance outcomes, minimize risk, and positively impact each individual that I do come across. So to do this, I always utilize a people first and evidence-based approach. But it all comes down to reverse engineering. So, what are the demands of the sport? What are the positional differences? What energy system are we working with? What's the risk of injury? What are the main movements and actions in their sport that they need to be able to perform at a very high level to be successful?” 5:30“I think the environment that you foster is ultimately going to determine the intent that you get out of your athletes. And you can have the best program in the world, but unless there's intent behind it, you're not going to see results.” 16:00“Get comfortable getting uncomfortable, get outside of your bubble, and same people that you see every day, and same people that you train. And it's not easy moving to the other side of the world, not knowing anyone, not speaking the same language, or really not knowing what to expect, but just having to buckle in and take it for its ride. You're going to be out of your element at first and that's where I really believe that true growth happens. You just focus on the fundamentals. Movement is movement, you understand the key principles, and you can adapt your programs to almost any sport.” 21:30“I think it's really empowering for coaches to challenge themselves, go somewhere maybe unfamiliar, work with an unfamiliar sport, learn a new sport, learn a new language, a new culture, whatever it may be.” 22:50