Big Questions with Cal Fussman

That's right, Matt Pohlson. Cal sits with the founder of Omaze, a company that has helped raise $130 million for roughly 350 charities through donations made by people looking for a chance to win once in a lifetime experiences with the people they dream of meeting. Drink wine with Jennifer Lawrence. Get in a tank with Arnold Schwarzenegger and go crush things. Go on a double date with George and Amal Clooney. These events can lead to extraordinary stories. When Matt tells them they get better and better . . . and then Matt describes what it was like when he flatlined for four minutes, and came back from the edge of death, and how it changed his life. By the end, you'll see why this is one of Cal's favorite episodes.

Not long ago, the New Orleans Pelicans won the National Basketball Association's draft lottery and selected one of the most unique young talents in the league's history: Zion Williamson. As we see in this week's episode, the executive in charge of putting together that team, David Griffin, has created a life out of being around the right people. How else would an intern in a media relations department rise to running an NBA team? Griff's backstory makes us all wonder about the people we meet and choose to be around (and not to be around), and how those choices make us everything we become. This conversation will make you think about the choices you make in your own life and how they impact your own future. And that's just for starters . . .

Jeff Civillico has a superpower that makes people pay attention within three seconds. That's why he's got a show on The Strip at Paris Hotel and Casino in Las Vegas and has been named Entertainer of the Year by Vegas Inc. Cal learned precisely how important Jeff's superpower is last week when Tim Staples laid out the secrets to going viral on the Internet. Jeff is a juggler, but more than that, he uses his ability to immediately connect with people as a sought-after speaker and host. Jeff has plans to influence millions of children, and this conversation makes us all wonder about how we can make the largest impact with our own talents and skills. You may see yourself differently after listening.

On any given day, the odds of making it to the front page of YouTube are one in 2 million. Tim, and his company, Shareability, have done this 35 times. When the student is ready, the master appears. So Cal sets off on his journey into social media with Tim as his guide alongside the launch of Tim's book: Break Through The Noise, The 9 Rules to Capture Global Attention. Tim has created viral videos with soccer star Cristiano Ronaldo and mesmerized millions with a video of dogs using hands to eat around a table at a family dinner. This podcast is a tipping point for Cal as he looks to bring Old School storytelling, which now delights crowds at speeches and during workshops, to social media. The conversation is filled with takeaways for anyone or any company trying to gain a larger and strong presence on the Internet. Because at the heart of this episode is the question: What makes messages shareable?

Cal catches up with his old pal, and author of the Barbecue Bible. Roughly 20 years ago, Cal sought out Steven to learn how to grill and smoke in order to write a story for Esquire Magazine. With one day of training and a lot of subsequent practice, Cal went on to compete in the Jack Daniel's World Barbecue Championship in Lynchburg, Tennessee, where judge (and author) Clive Cussler declared that Cal's roasted apples with cinnamon were "better than sex." Steven has sold more than 5 million books on the topic of barbecue, including his latest, The Brisket Chronicles. The question of how Steven got into barbecue provides a great way to reflect on how a single choice can lead you in an unexpected direction and create a whole new life for yourself. This conversation also touches upon the power of food in the art of connection. And if it doesn't inspire you to grill up a great meal, it will definitely make you want to eat one!

Cal is on the lookout for an Aha! Moment when he sits with the high-performance psychologist – Dr. Michael Gervais. That's because whenever Cal talks with Michael, a life-changing moment seems to materialize. A couple of years ago, Cal was invited on Michael's Finding Mastery podcast to discuss how he interviewed the icons who'd shaped the last half century of world history for Esquire Magazine. During that conversation, Cal and Michael discussed the differences between interviewing as a journalist and interviewing as a therapist. Cal was able to take what he learned from the therapist's approach and apply it in his new business assisting companies in the telling of their own authentic stories. This episode of Big Questions swerves in an unexpected direction: How to get the most out of life when you feel stuck in one place. Michael shows Cal that it's exactly the place where you can reach for the best in yourself.

Cal thanks Tim Ferriss for pushing him to start his podcast by helping two young guys who recently took leave from Harvard to get their tech start-up going. Sam Rukeyser and Dave Lu have come up with a platform that allows podcast listeners to save the snippets they like in podcasts and even send them to friends and family through all manner of social media. Their company is called Airr, the technology is free, and listeners of Big Questions will be granted early access to it by going to https://airr.io/cal. Sam and Dave show how the technology works throughout the episode with examples of great takeaways from Big Questions.

Cal has a transformative moment in a conversation with a recent inductee in the Advertising Hall of Fame – Michael Kassan. The talk goes back to the days when Cal was educated in journalism school never to go to the other side of The Wall that separated editorial and sales. This education kept Cal from publicizing himself and associating with advertisers even as the Internet changed the landscape of communication. For years, Cal struggled with social media and self-promotion. But the conversation with Kassan, the founder of MediaLink, freed Cal to move into the future, and gives listeners an education on the changes we've all been living through at the intersection of content, advertising, marketing, entertainment and technology.

In our mean-spirited times, Cal steps into a conversation about kindness and receives a most thoughtful gift. Dete Meserve, the CEO of Wind Dancer Films and author of the books Good Sam and Random Acts of Kindness, shows Cal how the same skills and talents he used as a writer for decades can also serve him as a CEO. The epiphany comes at just the right time, as Cal sprinted toward his goal as CEO to raise a million dollars in new revenue for his business by the end of May. For Cal, the gift is life-changing.

Cal touches on the story of two brothers from Needham, Massachusetts, Bert and Johnny Jacobs, who converted their eternal optimism into a t-shirt business that is now a burgeoning company which provides assistance to a million children every year. It wasn't easy at the start. The brothers spent five years driving around the country in a van trying to sell their t-shirts -- with little success. After five years they had a combined $78 between them. But then the smiling face of a character they called Jake next to the words Life Is Good sold 48 t-shirts in 45 minutes. And they knew they were onto something. The rest is history. Cal taps into his buddies – Bert and Johnny -- for inspiration as he closes in on the deadline for Million-Dollar May. Prepare to sing along.