The Chris Harder Show

In This Episode You Will Learn About: How our last launch was so successful Building hype and scarcity The power of text message platforms The exact formula we used Resources: fourwestdigital.com/textme Show Notes: Let's talk about your next product launch. Whether it's a course, a membership, or any other type of digital product, I have a method that will be like rocket fuel for your business. The launch we crafted for our last product allowed us to make $324k in a day. Don't get lost in the number too much, because it will depend on the size and quality of your audience, but the fundamentals of what I'm about to teach you remain the same. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: Playing offense instead of defense Our money mistakes that paid us back How each good decision outweighs many bad ones Resources: fastfoundations.com Text FAST to 310-421-0416 and we'll see if you're a good fit Show Notes: Wasting money in business is a prerequisite for success. It is inevitable. It never feels good when it happens, but it is going to happen and you're going to have to get used to it. Every time you lose some money, you're going to learn lessons that are well worth the cost of admission. Fear of losing money is the biggest thing holding entrepreneurs back, and so today we're going to get over that fear and get you excited to lose some money. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: Being excited for the problem you are solving Starting a business with scaling in mind Doing your research Resources: fastfoundations.com Show Notes: The number one question we get from the hundreds of entrepreneurs we have coached over the past several years is "How do I know if my idea would make a good business?". You can have a ton of good ideas—and they could all be equally good—but you can only ever chase one at a time. You have to invest into one so far and so deep that it has enough momentum to run on its own so you can invest the momentum, the income, and the lessons learned from that into the second idea. We've developed a framework for evaluating your ideas to find out which is the right fit before you dedicate your all to it. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: Accepting who you are Being both raw and vulnerable while staying committed The common threads between high performers His relationship with Alli Webb The secret to driven people having a successful relationship Lessons of wealth to pass on to your children Resources: frustratedfounder.com @adekoehler fortheloveofmoney.com/free Show Notes: Adrian Koehler is a friend of mine and a leadership engagement expert—meaning he coaches big-time executives and entrepreneurs in the art and science of leadership—and he is a master at it. He has a background in philanthropy, ministry, activism, and medicine. He's been in so many situations that he finds comfort in difficult conversations. You're going to love his story of how he turned the spotlight on himself and underwent a massive transformation and face facts when he wasn't being real with the people in his life. And we do a deep dive on how high-performing business couples face their own set of challenges. Question Highlights: What was the moment when you accepted who you are? Where is the fine line between oversharing and being authentically vulnerable? What is the common thread behind the high performers that makes them great and what holds them back? What is your dynamic like with your wife when you're both such high performers? What's the secret to highly-driven personalities making a relationship great? How do you want your kids growing up to view money and success? Guest Bio: Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create new, unprecedented results and experience fulfillment in their work. He is the Founder and Senior Partner at Take New Ground, a leadership coaching, training and consulting firm based in Los Angeles. TNG partners with select executives and organizations to get the results they want by creating the culture they need. He is the co-host of two engaging podcasts: Raising The Bar with Drybar Founder Alli Webb and The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini. Drawing on his background in philanthropy, ministry, activism, and medicine, Adrian thrives in the extreme environments and finds comfort in difficult conversations—in fact, his passion for human performance has taken him around the globe, serving people in times of crisis, transformation, and stalemates. Over the last decade, Adrian has trained and developed leaders at NIKE, Virgin Hyperloop One, Jeni's Ice Cream, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA and elsewhere. Prior to his work as an executive coach, Adrian was the founding executive director of The Cornerstone Project, a grant-giving foundation that supports positive life transformation and spiritual reconciliation for the incarcerated and those with criminal histories. Before moving to Los Angeles in 2005, Adrian worked as a pediatric intensive care specialist at Children's Memorial Hospital in Chicago. He has also served as a pastor and community organizer at Mosaic LA and founded serveLA, Mosaic's community dedicated to holistic development for the marginalized and vulnerable in Los Angeles. He received a Bachelor of Science in Nursing while playing football at Millikin University. Adrian resides in the heart of Hollywood, Los Angeles with his two children, Scout and Charli. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: The way men and women think of negotiating differently Expecting to negotiate Not taking the first offer Being nice but certain Finding leverage points Knowing when to walk away Resources: fastfoundations.com Show Notes: To be successful in life and in business, you have to be a negotiation machine. The first offer you get is never the offer the other person is expecting to give. They are waiting for negotiation. In this episode, we give you the seven steps to know the art of negotiation. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: Why entrepreneurs avoid their numbers The common mistakes people make The four numbers you have to own Why you need to master the basics Tying your financials to your why Making the transition from a manager to an entrepreneur Why cash flow is more important than profitability Setting up a basic cash flow system Resources: iammichaelking.com/businessmoneymadesimple Instagram: @i.am.michael.king fastfoundations.com Show Notes: Michael King is a financial wizard. I know that the numbers around your business can be intimidating, but it doesn't have to be. Michael makes it simple, he empowers you to know your numbers. And when you're empowered, you make more money. This will be the one-stop for every entrepreneur to feel more confident around their numbers. Question Highlights: Why are so many entrepreneurs afraid to look at and learn their numbers? What are the biggest mistakes that most entrepreneurs make? Do you have any stories about people headed for disaster until you stepped in? How do you get better at understanding your numbers? What should a solopreneur's basic cash flow setup look like? How do we know how much is safe to be giving? Guest Bio: Michael is a life-long learner, a military veteran (Go Navy!), and a servant leader dedicated to helping you achieve success in business. In 2010, after serving 11 years in the US Navy, Michael ventured into the business world. He was quickly overwhelmed by all the fancy finance and accounting jargon - and it seemed like no one could explain it to him in "regular people" words. Michael made it his mission to crack the code of finance and accounting. After 10 years, an MBA, and the experience of working with over 200 businesses, Michael has dedicated himself to helping other business owners, ESPECIALLY THOSE THAT AREN'T NUMBERS PEOPLE, understand their numbers so they can make better decisions in business. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: The six aspects you must nail as a business How we make people feel seen in our business Fulfilling your promise How to retain your customers Get referrals every time Resources: fortheloveofmoney.com/mastermind fastfoundations.com Show Notes: What if I told you there was one move that could improve all six important aspects of your business? If you do this one thing, you will absolutely be crushing it in your business. No matter what business you are in, you must nail these six aspects: audience acquisition, closing, fulfilling, customer service, retention, and referrals. Today I'm going to teach you the one move that can boost all six of these areas, as well as how I apply it in my life and business. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: How sharing your joy serves the world Finding joy in any moment The ripple effects of sharing joy Resources: fastfoundations.com Show Notes: We've had some big losses in our life recently, and it's forced us completely into reframing mode. With all that's going on we have to ask, is it okay to display love and happiness during tough times? Joy is our default, and we believe that it is of value to show others that they can operate with a default towards joy as well. We break down why you OWE it to the world to show joy when it needs it most. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: How reading people is a superpower Finding your niche and serving them incredibly well Thriving during COVID-19 Offering a flexible product The importance of discipline and ambition Slowing down and grinding less Having street-level generosity Resources: petertaunton.com instagram.com/peter_taunton elevarelabs.com Show Notes: Peter Taunton is a legend in the fitness industry, founding many successful fitness chains—most notably Snap Fitness. He went the opposite direction that everyone else was trending when he set out to start that company. He's won numerous business awards, including the incredibly elusive Ernst and Young "Entrepreneur of the Year." He believes that anyone can be successful with enough passion. As a franchised business, he has a keen observation on the difference between franchisees who are crushing it and those who continue to tread water. He is also one of the most giving people I have met, and you're going to love the story of how he makes a difference every day at a street level. This story is going to inspire you to believe you can accomplish anything. Question Highlights: What is it about growing up in smaller towns that tends to grow successful people? What are the disadvantages of growing up in the midwest? What does your superpower of reading people have to do with your success? How does one thrive in today's climate? What does the future of monetizing fitness look like one year for now? What's one key way to get ahead during this time? What differentiates the people who are crushing it and those who are just treading water? What's your dream for five years from now? What is your slower, less grindy plan? Can you tell us about your charity, Liberty on the Lake? Guest Bio: Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn't stop there. Taunton is an expert at understanding consumer desires and fulfilling them. In recent years, he has acquired and founded several brands to round out the consumer-fitness experience: 9Round, Farrell's, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand, they comprise the world's largest wellness franchise organizations with over 6000 locations across multiple brands serving 165 million workouts and counting. Taunton, who prior to founding Snap Fitness owned nine America's Fitness Centers, has designed a franchise-development operation that is the envy of the industry. He leads with infectious enthusiasm, which attracts prospective owners from all over the world. He provides them affordable financing, world-class support, and an easy turnkey process. Most importantly he teaches them his own management philosophy, "Success is 10 percent what happens to you and 90 percent how you react to it." Taunton's accomplishments have been well-recognized by the business community. In 2010, he was named an Ernst and Young "Entrepreneur of the Year." His companies have also been featured for six years running in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global, and Franchise 500. For Taunton, it comes down to one word: passion. He has it, he teaches it, and the results speak for themselves. Even as his operations expand, he remains ever-committed to providing owners and members with the tools and programs they need to reach life-changing goals. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

In This Episode You Will Learn About: Why 2020 is the year for getting ahead Capitalizing on transitions People are looking for opportunities to reinvent themselves How more money is changing hands than ever before Why competition is lower than ever before Resources: fastfoundations.com Text FAST to 310-421-0416 to get on the VIP waiting list! Show Notes: One thing I know for certain about 2020: It is the year to get ahead. Despite everything that is happening, there are still some unique, special reasons why you can get ahead this year—and I'm going to show you how. Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com