Curious Business: The B2B Growth Podcast
Stephen Morris | B2B Growth Podcast Host
Curious Business is the B2B growth podcast for B2B leaders and marketers with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.
Episodes
Mentioned books
Jan 13, 2025 • 28min
Telling Stories: Engagement Strategies for Deep Tech with Stephanie Forrest
Stephanie Forrest, founder and CEO of TFD, dives into the art of storytelling in business communications. She discusses the crucial evolution of media and how companies can earn trust through authentic storytelling rather than paid ads. Stephanie shares strategies for crafting compelling narratives that resonate with audiences, highlighting the importance of knowing why people should care about your product. She also offers insights on effectively engaging journalists to ensure messages cut through the crowded media landscape.
Dec 5, 2024 • 35min
Buyerology: Art or Science? Selling better with Karen Green
Karen Green, a retail sales expert and bestselling author of Buyerology, shares her insights on the art and science of understanding buyers. She reveals surprising tactics used by professional buyers to gain leverage and discusses the critical importance of building relationships in sales. Green introduces her five-step buyer model, emphasizing tailored approaches in today’s market. She also dives into the emotional complexities of negotiation and the necessity for innovative sales strategies in a rapidly changing landscape. A must-listen for anyone looking to enhance their sales skills!
