The Bottom Line

Ben Bars is the Founder and CEO of We Are Unity, a consulting agency with a passion for leveraging purpose, building brands, and improving performance. Ben has worked all over the world, helping businesses define their vision and embed strategy into their culture. In this episode, Ben shares his insights on the core principles of purpose-led workplaces, and their benefits in today's business landscape. He also explores the importance of defining a collective goal, to genuinely excite people and provide direction and meaning. Plus, Ben asks the important question, "What would the world be missing out on if they didn't have you?"   Resources and links: We Are Unity website Ben Bars on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Adam Jaffrey is the Founder and Strategy Director of Wavelength Creative, Australia's leading podcast production and growth agency.  In this episode, Adam shares his journey from the world of advertising to the creation of Wavelength Creative, and explains the unique story of creating one of their most successful podcasts, "Saving Apollo 13". He also explores what branded content is, and why it's so important for small and medium-sized businesses. Plus, Adam debunks some of the most common myths about podcasting.    Resources and links: Wavelength Creative website  Adam Jaffrey on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Greg Thomas is a Commercial Lawyer and Director at Velocity Legal, a boutique law firm focused on private businesses, business owners, and family groups. In this episode, Greg explains the key factors to consider before entering a business partnership. He shares the main reasons business partners decide to leave a partnership, and explores the different mechanisms for resolving disputes. Plus, Greg breaks down the importance of a well-drafted shareholder's agreement, and the differences that it can make in mitigating risk.   Resources and links: Greg Thomas on LinkedIn Velocity Legal website   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Darren Bourke is a Business Coach for small businesses, and the author of "The Fourth Moon". You may remember Darren from his appearance on our previous episode, "The biggest challenges businesses are facing post COVID-19". In this episode, Darren shares the inspiration behind writing his book, and what the journey was like in completing "The Fourth Moon". He'll also share some key insights from the book, about the significance of strategy, implementation, maintenance, and leverage, in achieving sustainable growth whilst keeping a team engaged.    Resources and links: “The Fourth Moon” by Darren Bourke Darren Bourke on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Michael Falk is the Chief Economist at Intellectual Property Australia, the Australian government agency responsible for administering intellectual property rights relating to patents and trademarks. In this episode, Michael explains the importance of IP for businesses and breaks down IP Australia's new trademark checker tool. He also explains the different types of intellectual property, and shares how businesses can leverage IP to generate revenue and increase competitiveness.   Resources and links: IP Australia website TM Checker tool   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Liz Ward is the Founder and CEO of Navii, a digital marketing education business that helps small business owners with their digital transformation journeys. In this episode, Liz shares how she got into digital business coaching, and what the inspiration was that led her to start Navii. She explains the basics of digitising your business, and how to choose the right tech stack for your business. Plus, Liz shares her insights into the tools all businesses should be learning.   Resources and links: Navii website Liz Ward on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains how to actually execute a strategy within your business. He'll break down the pitfalls that a company may face in implementing their strategy, and how to address them before it's too late. Plus, Michael explains the importance of culture, and how it connects to the strategy within your business. This episode is part two of our two-part conversation with Michael. Check out our last episode to hear Michael explain what a brand strategy is, and why it’s so important.   Resources and links: Michael Tonkin on LinkedIn  Tonka Learning website    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Michael Tonkin is the Founder and CEO of Tonka Learning, a global consultancy firm producing sustainable, long-term change across capability, performance, and culture. In this episode, Michael explains the importance of strategy, and how it can help your business succeed. He'll also break down the significance of communication and culture, as well as the steps you can take to implement a strategy in your business. Plus, Michael shares the common mistakes that leaders must avoid to help maximise success in their business. This episode is part one of our two-part conversation with Michael. Join us for the next episode, where Michael delves deeper into the importance of strategy implementation in your business.   Resources and links: Michael Tonkin on LinkedIn  Tonka Learning website    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Dan Ratner is the Founder and CEO of Uberbrand, a renowned brand advisory firm that specialises in brand strategy and development. Dan is passionate about working with clients to create and maintain strong brands and has even written a book called "Be The Frog" that simplifies the branding process to a level even kids can understand. In this episode, Dan shares the inspiration behind starting Uberbrand, and what the branding journey is like from the perspective of a client. He'll explain what brand strategy is, the importance of building your brand's equity, and learn how to identify the key factors businesses need to consider when developing their strategy.    Resources and links: Uberbrand Website  Dan Ratner on LinkedIn    Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.

Dean Arnold is the Founder and CEO of PublicSquare, a fintech company aiming to provide a better path to home ownership, through a rent-to-own home purchase model. In this episode, Dean shares the story of founding and expanding PublicSquare, before breaking down what the rent-to-own scheme is, and how it works. He'll also explain the role that technology and innovation are playing in the property space. Finally, Dean shares his best advice for aspiring tech entrepreneurs looking to scale their start-ups.   Resources and links: PublicSquare website Dean Arnold on LinkedIn   Connect: Alexander Spencer website Alexander Spencer on Twitter Alexander Spencer on Facebook Alexander Spencer on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.See omnystudio.com/listener for privacy information.