

GrowCFO Show
Kevin Appleby
The GrowCFO Show is the podcast produced for finance leaders by finance leaders
Episodes
Mentioned books

Jan 27, 2026 • 34min
#268 Why Scaling Faster Is the Most Dangerous Phase for Finance, Shadid Talukder, Strategic Finance Lead, Posh AI
https://www.youtube.com/watch?v=EF8e-rMB7So
https://open.spotify.com/episode/3kYIPViq648aqBM8MzHlcM
Scaling quickly is every growth company’s dream, but it’s also the phase where finance is under the greatest threat. Rapid headcount expansion, evolving pricing, complex contracts, and rising investor expectations all hit at once—and every weakness in your finance stack is amplified. Understanding why this phase is so dangerous, and how to design the right controls, systems, and billing infrastructure, is critical if you want to protect cash, avoid revenue leakage, and build a resilient, investor‑ready business.
In this episode, Kevin Appleby talks with Shadid Talukder, Strategic Finance Lead at Posh AI, about why the fastest phase of scaling is also the most dangerous for finance. They explore how a lean three-person finance team manages rapid ARR growth, complex enterprise contracts, and investor pressure for both growth and efficiency.
Within Posh AI’s finance stack, Zenskar plays a central role in billing and revenue recognition for a complex SaaS business selling into banks and credit unions. As pricing and contract structures evolved—across monthly, annual, and multi‑year deals—manual spreadsheets became too risky and operationally heavy. Zenskar now acts as a single system of record for contracts, subscriptions, line items, and future invoices, forecasting and scheduling billing over the life of each deal. This dramatically reduces manual reviews, mitigates missed invoices and revenue leakage, and lets Posh scale billing complexity without proportionally scaling finance headcount or operational risk.
Key topics covered:
Zero-to-one finance in a fast-scaling AI startup: Shadid joined Posh AI when “the books were literally empty” and helped the company triple ARR while building financial models, reworking an initially non-scalable chart of accounts, and installing core finance processes from scratch
Scaling headcount vs. VC expectations and burn: As Posh grew from ~30 to ~80 FTEs, shifting VC expectations forced a move from “growth at all costs” to tighter burn multiples, proving that rapid scaling without disciplined financial guardrails quickly becomes dangerous for finance
Running a modern finance org with a very lean team: Posh operates with a three-person finance function—SVP Finance, Strategic Finance (Shadid), and Accounting—where no work is “above” anyone, and leaders still handle AP/AR emails themselves, demonstrating what lean but high-caliber finance looks like in practice
Zenskar as a critical control for complex SaaS billing and revenue: To cope with complex, evolving pricing and a mix of monthly, annual, and multi-year contracts, Posh implemented Zenskar as a centralized system of record for contracts, subscriptions, and future invoices—significantly reducing the risk of missed billings and revenue leakage that could materially distort burn and board reporting
Deliberate restraint in tooling and tech stack: After initially “buying software like crazy,” Posh reversed course, cutting underused tools and adopting a strict standard that any new system must have a foundational, clearly justified use case; core stack is QuickBooks + spreadsheets + Zenskar + Ramp, with careful use of GPT for productivity rather than headcount replacement
Balancing growth, profitability, and dilution risk: Shadid outlines that the next phase is defined by sustaining growth while pushing toward profitability, making every incremental hire and dollar of software spend a high-stakes decision—especially when additional fundraising brings dilution, complex cap-table dynamics, and heightened investor pressure for returns
About Posh AI
Posh AI is an AI‑native SaaS company focused on transforming customer engagement for banks and credit unions. By combining conversational AI with deep domain knowledge of financial services, Posh helps institutions automate routine interactions, deliver personalized experiences, and operate more efficiently, while meeting the strict reliability and compliance standards of regulated industries.
About Zenskar
Zenskar is a billing and revenue platform built for modern SaaS companies with complex pricing and contracts. At Posh AI, Zenskar serves as the single source of truth for all customer contracts, subscriptions, and invoice schedules. Once a deal closes, the finance team loads key terms into Zenskar, which then automates invoicing over the contract term.
By moving off spreadsheet‑driven billing, Posh AI uses Zenskar to:
Reduce manual billing work and one‑off reviews
Prevent missed or incorrect invoices that can distort burn and board reporting
Confidently support varied billing cadences and sophisticated deal structures
This makes Zenskar a core control mechanism that enables Posh to scale faster while keeping finance lean and tightly governed.
Links
Shadid Talukder on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps:
0:00–0:04 Kevin introduces Shadid Talukder and his Strategic Finance role at Posh AI.
0:02–0:04 Shadid shares how he built finance from zero as Posh AI tripled ARR.
0:04–0:06 Posh scaled from ~30 to ~80 FTEs as investor focus shifted to burn efficiency.
0:09–0:11 Posh runs a full finance function with a three-person, hands-on team.
0:11–0:15 Shadid explains why Posh relies on QuickBooks, spreadsheets, and simplicity.
0:15–0:19 Zenskar became the system of record for managing complex SaaS billing and contracts.
0:19–0:23 After overbuying tools, Posh adopted strict controls to keep the stack lean.
0:22–0:23 Custom scripts and APIs replace traditional FP&A platforms.
0:23–0:26 GPT tools are used to boost productivity without adding headcount.
0:27–0:30 Shadid outlines the challenge of growing fast while staying within spend guardrails.
0:30–0:34 The discussion covers Series B trade-offs, dilution, and investor expectations.
0:35–0:38 Shadid reflects on decision pressure and the importance of founder trust.
0:38–0:40 He explains how he operates a high-impact finance role remotely with periodic in-person sessions.
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Jan 20, 2026 • 29min
#267 Why Nonprofit Finance Is 10 Years Behind and How to Close the Gap with Ilana Esterrich, GrowCFO Mentor
https://www.youtube.com/watch?v=HnQ5K1BNAl8
https://open.spotify.com/episode/0Rtn6WPqsCzQmMDOZOSnmV
Nonprofit finance often lags behind its for-profit counterpart due to structural funding constraints, donor reporting requirements, and historical expectations of finance as a back-office cost center rather than a strategy partner. This episode examines why nonprofit financial leadership is perceived to be about a decade behind and outlines concrete ways to modernize the CFO role—shifting from retrospective accounting to forward-looking strategy, donor partnership, and operational rigor that sustains mission at scale .
In this episode, Kevin Appleby hosts Ilana Esterrich, a GrowCFO Mentor and experienced nonprofit CFO, for a practical discussion on elevating nonprofit finance. Esterrich draws on a career spanning consulting, large corporates, and mission-driven organizations to explain how nonprofit finance must evolve from traditional, retroactive accounting to a strategic, value-creating function. She underscores that “no money, no mission,” and argues for disciplined investment in back-office capabilities—finance operations, legal, and technology—to build a foundation that enables programs to scale sustainably .
Kevin and Ilana discuss the growing expectations on nonprofit CFOs: scenario planning, interpreting donor intent, creative application of restricted funds, and partnering closely with development leaders. Esterrich also emphasizes people-centric leadership, shaped by her military background, and the importance of mentoring CFOs transitioning from “scorekeeper” to strategic leader. The conversation offers actionable insights for closing the perceived 10-year gap with for-profit finance, focusing on operational efficiency, stakeholder communication, and aligning finance with mission outcomes.
Key topics covered:
“No money, no mission”: nonprofits need a growth mindset and disciplined investment in back-office foundations to scale programs responsibly
Why nonprofit finance lags: CFO roles historically centered on backward-looking reporting versus forward-looking strategic architecture
Closing the gap: scenario planning, clarity on donor intent, creative use of funds, and operational efficiencies that reduce the cost to raise a dollar
Donor partnership: educating funders on the true cost of delivery and the need to resource “admin” to strengthen mission outcomes
Evolving CFO leadership: influence beyond finance, managing larger teams, and aligning finance early with strategy discussions
People-centric finance leadership: mission-first lessons from the military and mentoring the next generation of nonprofit CFOs
Links
Ilana Esterrich on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps:
0:03:03 — “No money, no mission” and the case for investing in back office to strengthen program delivery
0:05:59 — Navigating donor-imposed admin limits and bringing donors into the operational reality
0:07:47 — CFO partnership with development and the shift toward direct donor engagement and reporting design
0:08:56 — Why nonprofit finance is ~10 years behind and the move from scorekeeping to strategic CFO
0:11:53 — Mentoring focus: helping CFOs become strategic value creators and people leaders
0:18:41 — Military-informed leadership principles applied to modern nonprofit finance teams
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Jan 13, 2026 • 25min
#266 The CFO’s Secret Weapon Behind Higher Business Valuations: The Data Cube with David Whitcombe, Founder and Managing Director, Data Vision Services
https://www.youtube.com/watch?v=_jWsLnnmcjA
https://open.spotify.com/episode/0eoBcoM5gpdCjP3muHxCrQ
In an era where CFOs are central to shaping valuation narratives, the “data cube” has emerged as a strategic edge. By unifying finance, commercial, and operational data into a single source of truth, CFOs can evidence revenue quality, retention, and growth levers with precision—thereby strengthening diligence readiness and elevating enterprise value. This episode unpacks how a robust data cube turns scattered systems into defensible metrics and actionable insights, enabling CFOs to move from reporting history to architecting valuation outcomes.
In this episode, Kevin Appleby hosts David Whitcombe, Founder and Managing Director of Data Vision Services, to examine how a “data cube” becomes the CFO’s secret weapon in private equity exits. Whitcombe outlines the cube as a unified, governed layer that integrates ERPs, CRMs, and operational sources to produce investor-grade metrics. By clarifying revenue quality, customer concentration, retention, and compounding dynamics, the cube enables CFOs to communicate valuation drivers credibly and consistently across diligence and board forums.
The discussion explores the practical path to building this capability—data discovery, mapping, and cleansing—along with realistic tooling from spreadsheets to modern integration stacks like Fivetran and DBT. The conversation also reframes the CFO role: beyond backward-looking reporting, a well-run cube supports forward-looking decision-making, ongoing value creation, and scalable insight for the wider organization. They touch on the promise of AI to democratize insights if it delivers action over noise, and on the skills and training needed to maintain the cube post-exit without costly org changes.
Key topics covered:
The data cube as a single source of truth connecting ERPs, CRMs, and ops data to produce investor-grade metrics and drive higher valuations
How the cube answers diligence-critical questions: revenue quality, customer concentration, retention, and growth compounding
Three valuation pathways: clearing tech due diligence, telling the metrics story credibly, and enabling better decisions that create value
Practical build: finding hidden data, mapping across systems, cleansing for consistency, and using modern integration tooling
CFO evolution: from reporting to proactive strategy, with AI poised to democratize insights when focused on actions
Sustainment after exit: skill mix for maintaining the cube and training existing teams over new headcount
Links
David Whitcombe on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps:
0:01:41 — Defining the “data cube” and why CFOs need a single source of truth for exits
0:02:43 — Proving revenue quality, retention, and growth; valuation impact pathways
0:05:36 — Data discovery, mapping, and cleansing across fragmented systems
0:09:50 — Early preparation to avoid integration gaps derailing exit readiness
0:16:02 — AI’s role in democratizing insights and enabling action-oriented analytics
0:19:07 — The evolving CFO: from reporter to strategist with a durable data platform
0:25:45 — Training and maintaining the cube post-exit with existing team capabilities
0:27:46 — Wrap-up and next steps, reinforcing ongoing value creation beyond the exit
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Jan 6, 2026 • 48min
#265 The Six Defining Challenges for the Office of the CFO in 2026, with Eric Reyhle and Manuel Marcos, Acterys
https://www.youtube.com/watch?v=oUuZyQZl1bI
https://open.spotify.com/episode/7mFdcXjDTwb48H7AwuptDP
In this episode, Kevin Appleby hosts Acterys leaders Eric Reyhle (SVP Global Alliances) and Manuel Marcos (Regional Director EMEA/LATAM) to explore 2026: The Six Defining Challenges for the Office of the CFO. The conversation opens by underscoring why 2026 is a pivotal inflection point: the convergence of mature enterprise data platforms (e.g., Microsoft Fabric), governed data foundations, and practical AI that elevates finance from historical reporting to forward-looking decisioning. The guests frame AI’s promise and risks candidly—AI is transformative, but only as trustworthy as the underlying data and governance that feed it.
Across the discussion, Eric and Manuel translate technical change into finance impact: continuous planning over static, snapshot budgeting; predictive and scenario-driven decisions over backward-looking reporting; and a shift from spreadsheet “systems of record” to governed, auditable platforms that keep Excel/Power BI as the familiar front-end. They emphasize cyber resilience as a CFO mandate with direct P&L and valuation consequences, and outline a pragmatic path: modernize the data foundation, embed governance, enable real-time write-back and scenario modeling, and apply AI to augment—not replace—finance judgment. The result is a finance function positioned to deliver strategic foresight and resilient performance in 2026 and beyond.
Key topics covered:
Why 2026 is the inflection point: convergence of AI, governed data, and enterprise platforms like Microsoft Fabric.
From historian to pilot: AI automates consolidation/reconciliations and unlocks predictive forecasting and rapid scenario modeling.
Keep Excel/Power BI; fix the back end: shift from spreadsheet “system of record” to governed, auditable, AI-ready data with real-time write-back.
Cyber resilience is a CFO issue: attacks translate directly to P&L, cash flow, and valuation—governance and access control are non-negotiable.
Continuous planning replaces static snapshots: always-on data flow enables weekly/biweekly scenario refreshes and faster decisions.
Practical impact: 50–70% reduction in manual consolidation effort; 3–5x faster planning cycles; instant “what-if” responses for leadership.
Links
Eric Reyhle on LinkedIn
Manuel Marcos on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
00:03 Why 2026 is pivotal: AI goes mainstream as data platforms mature; finance and IT must converge.
00:11 Finance’s shift: from manual reconciliations to predictive forecasts, anomaly detection, and rapid scenario simulations.
00:16 Keep Excel/Power BI; govern the data: front-end familiarity with a secure, auditable back end and real-time write-back.
00:22 Data lake/warehouse/mart “kitchen” analogy for finance–IT alignment and model design.
00:23 Cybersecurity as a CFO mandate; the real risk of uncontrolled spreadsheets vs. governed environments.
00:35 Quantified benefits: 50–70% less manual consolidation; 3–5x faster forecasting/budgeting; instant “what-if” analysis.
00:39 Continuous planning defined: why snapshots are obsolete and how always-on data enables dynamic plans.
00:45 Microsoft Fabric as connective data tissue; build on the stack users already know
00:47 From reactive reporting to strategic foresight; leveraging granular operational data for predictive decisions.
00:53 What differentiates 2026 leaders: modern data foundations, governance, AI augmentation, and cross-functional collaboration.
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Dec 16, 2025 • 24min
#264 The Confidence Blueprint Every New CFO Needs, Lee-Wen Chen, GrowCFO Mentor
https://www.youtube.com/watch?v=Ag1fw0H2rwU
https://open.spotify.com/episode/33PbwJ8JaoPUFiqjijSl10
In this episode, Kevin Appleby hosts GrowCFO Mentor Lee‑Wen Chan to explore the confidence blueprint every new CFO needs. Drawing on a 40-year trans-Pacific career spanning Deloitte Taiwan, FedEx, and ultimately a history-making CFO appointment at NTT Communications, Lee‑Wen distills how new finance leaders can build durable confidence, overcome imposter syndrome, and translate financials into business impact. Her story threads together cultural dexterity, executive coaching, and practical leadership habits that help CFOs step into influence quickly and credibly.
The conversation focuses on how confidence is learned and operationalized: knowing one’s strengths, confronting low-confidence areas, and using clear business language that resonates across functions. Lee‑Wen shares how executive coaching refined both her capability to operate as a CFO and her ability to communicate as one—offering pragmatic guidance for newly appointed CFOs who must move from technical mastery to strategic partnership, change leadership, and people empowerment.
Key topics covered:
A first-principles confidence blueprint: “be comfortable in your own skin,” know your strengths, and deliberately shore up low-confidence areas to maximize influence.
Confronting imposter syndrome with structure: targeted executive coaching for “being a CFO” and “communicating as a CFO.”
Translating finance into business action: simple narratives that resonate (e.g., “$1 cost saving equals $4 of sales to hit the same bottom line”).
Cultural agility as a leadership multiplier: thriving across Taiwanese, American, and Japanese corporate contexts; first non‑Japanese CFO at NTT.
Strategic impact through proximity to the business: learning sales/engineering to make financial data genuinely useful and forward-looking.
Change leadership at scale: FedEx supply chain expansion to 20+ countries; building regional hubs and accelerating learning under pressure.
Links
Lee-Wen Chen on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:03:29 From master’s graduate to CFO: mentors, adaptation, and the stepwise journey to the first non‑Japanese CFO at NTT.
0:07:37 Lessons from Japanese leadership: zooming out to strategy, zooming in to detail, and reading between the lines.
0:12:17 The confidence blueprint: self-respect, truth-telling, leveraging strengths to counter low-confidence areas.
0:13:56 Tackling imposter syndrome: why new CFOs struggle and how executive coaching accelerates confidence.
0:17:01 Making finance useful: business-first framing (the “$1 saves equals $4 sales” clarity test).
0:18:42 Strategy via business partnership: learning sales/engineering to turn numbers into decisions.
0:19:55 Change leadership case: FedEx global supply chain expansion and accelerated capability building.
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Dec 9, 2025 • 27min
#263 The Real Reason So Many New CFOs Feel Completely Alone, Andrew Tapson, GrowCFO Mentor
https://www.youtube.com/watch?v=hj4Io4us81k
https://open.spotify.com/episode/5qgEZZxdGgOTL9SqbWsxIH
Stepping into the CFO seat concentrates pressure, confidentiality, and ambiguity—often without a true peer group. In this episode, GrowCFO Mentor Andrew Tapson joins host Kevin Appleby to unpack why first-time CFOs experience isolation and how to build the scaffolding that restores clarity and confidence. Tapson explains how the role’s breadth, the need to “translate” across functions, and the lack of consequence-free spaces to test thinking create a unique loneliness—one that mentoring, selective networks, and practical operating rhythms can directly solve.
Tapson blends four decades of finance leadership with a mentor’s mindset: create safe space, build a relevant network, and develop emotional intelligence to navigate complexity. He shares real-world practices to replace isolation with support—designing a personal advisory circle, investing in relationships that open doors, and delegating to protect strategic attention. The result is a pragmatic playbook for new CFOs to gain momentum, credibility, and durable resilience in their first 90–180 days.
Key topics covered:
Why new CFOs feel isolated: pressure, confidentiality, breadth of remit, and no safe sounding board
Mentoring vs. coaching: creating a consequence-free space to talk through mistakes and options
Build a selective, relevant network that opens doors and accelerates problem-solving
Emotional intelligence and “translating the room” as core CFO capabilities
Delegation and focus: moving from detail to enterprise-level decisions
First steps: set up advisory rhythms, stakeholder access, and early-win narratives
Links
Andrew Tapson on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
03:52 Mentoring vs. coaching; creating a safe space for new CFOs
06:37 From cost-cutting to growth levers; solving problems with lateral thinking
11:15 Designing a selective, useful network for support and access
23:12 Emotional intelligence and staying relevant amid rapid change
28:30 Delegation, scope shift, and protecting strategic attention
33:2 The future of CFO mentoring and structured support systems
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Dec 2, 2025 • 36min
#262 How Relationship-Focused CFOs Gain Real Influence, Catherine Clark, GrowCFO Mentor
https://www.youtube.com/watch?v=r6TdUunLask
https://open.spotify.com/episode/0a1JMPvXGUGhD6A8gC7E8m
Influence is earned long before numbers hit the board pack. In this episode, Catherine Clark, GrowCFO Mentor, reframes influence as the practical outcome of deliberate connection. She and host Kevin Appleby unpack how remote and hybrid work have thinned everyday rapport, making it harder for finance leaders to shape decisions, mobilize teams, and retain talent. Their premise is simple: influence compounds when CFOs intentionally build trust, recognition, and emotionally intelligent dialogue across stakeholders.
Catherine offers a playbook for finance leaders to operationalize connection: stakeholder mapping early and often, creating unstructured time for human conversation, signaling appreciation consistently, and showing up with presence—even through a screen. The episode highlights how small, repeated behaviors (gratitude, active listening, regular check-ins) turn into strategic leverage: faster alignment, better decision inclusion, higher engagement, and materially improved performance environments for finance teams and their partners.
Key topics covered:
Why remote/hybrid erodes spontaneous trust, and how CFOs can rebuild it with intentional routines
Stakeholder mapping and early relationship-building as core influence mechanics, not “nice to haves
Recognition and gratitude as low-cost, high-impact leadership signals that boost engagement and retention
Emotional connection and presence (active listening, curiosity) driving performance and decision quality
Practical cadence: unstructured touchpoints, pre-alignment conversations, and regular reconnection rituals
Cultivating a culture of connection—small, repeatable behaviors that scale influence across the organization
Links
Catherine Clark on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
04:14 Remote/hybrid realities: the connection gap and its impact on leadership/retention
12:00 Relationship strategy: stakeholder mapping and early outreach to accelerate trust
27:42 Recognition and gratitude as influence multipliers
35:31 Emotional connection, interference removal, and performance outcomes
44:48 Building an organizational culture of connection and shared values
46:37 Final actions: small, consistent behaviors that compound into influence
Want to go deeper?
Catherine Clark isn’t just a podcast guest — she’s GrowCFO’s Lead CFO Mentor and one of our most in-demand mentors, consistently rated highly for her ability to help first-time CFOs build confidence, influence, and strategic presence.
👉 Learn more about Catherine and her mentoring approachhttps://www.growcfo.net/mentors/catherine-clark/
If you’re stepping into your first CFO role — or preparing for one — Catherine also leads the GrowCFO CFO Program, a 12-month development journey designed specifically for first-time CFOs who want to:
Strengthen executive presence and board-level influence
Build confidence in high-stakes decision-making
Shift from technical excellence to strategic leadership
👉 Explore the CFO Programhttps://www.growcfo.net/cfo-program/
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Nov 25, 2025 • 36min
#261 Why New CFOs Struggle and How Mentoring Fixes It, Jeremy Earnshaw, Executive Coach & Mentor, Clarendon
https://www.youtube.com/watch?v=ZQXCNMM0zws
https://open.spotify.com/episode/3XGL5Kr61RdspPniU8FD0B
The transition to a CFO role is one of the most demanding steps in a finance leader’s career. Many newly appointed CFOs face overwhelming challenges, from building board relationships to reshaping organizational strategy, often leading to missteps and a sense of isolation. Recognizing these hurdles, this episode underscores the need for experienced guidance in the early days of CFO leadership.
Jeremy Earnshaw, Executive Coach & Mentor at Clarendon, brings decades of executive finance expertise to the discussion. Through a practical and insightful conversation, Jeremy and host Kevin Appleby explore how tailored mentoring equips new CFOs with tools, confidence, and the emotional intelligence necessary to succeed. Their dialogue highlights real-world stories, actionable tactics, and the transformational impact of mentorship on both performance and well-being in the CFO suite.
Key topics covered:
Challenges and pitfalls commonly faced by new CFOs
Importance of mentorship and coaching for new finance leaders
Real-life scenarios where mentoring influenced CFO performance
Key competencies new CFOs need, and how mentoring builds them
The long-term benefits of investing in leadership development
Links
Jeremy Earnshaw on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
01:00 Introduction and importance of mentoring for CFOs
07:30 Top struggles for newly appointed CFOs
15:00 Jeremy Earnshaw’s mentoring philosophy and approach
24:10 Success stories: CFO transformations through mentoring
32:00 Actionable advice for organizations and aspiring CFOs
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Nov 18, 2025 • 26min
#260 How To Get AI ROI In 30 Days: The Playbook Finance Leaders Miss, Dan Fletcher, CFO, Planful
https://www.youtube.com/watch?v=7pQsPAurZ5E
https://open.spotify.com/episode/56xLS3vYYYDi3bsssHeBfq
Understanding how to leverage artificial intelligence (AI) for rapid returns has become essential for today’s finance leaders. While many organizations invest in AI, few manage to achieve tangible value quickly. This episode tackles a critical strategic challenge: how CFOs and finance teams can deliver measurable ROI from AI initiatives within just 30 days—a key success factor for staying competitive, agile, and efficient in a fast-changing market.
Kevin Appleby speaks with Dan Fletcher, CFO of Planful, to uncover the often-overlooked strategies that accelerate AI’s impact in finance. Their conversation explores the evolving landscape of finance technology, upcoming consolidation trends in the CFO tech stack, and practical steps for achieving quick AI wins. Dan also shares insights on how early, effective adoption of AI empowers finance leaders to move their teams from manual processes to strategic, insight-driven advisory roles—positioning finance as a true business partner for the future.
Key topics covered:
Mindset change is the hardest aspect of finance digital transformation
Accurate, clean data is critical for successful AI adoption and savings
AI enables finance teams to spend less time crunching numbers, more time adding value
Savings are real when AI is applied to transactional and repetitive processes
AI leads to more frequent, adaptive forecasting and better business partnering
Boardroom strategy discussions increasingly focus on AI-driven transformation
Links
Dan Fletcher on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
18:47 Future trends and generative AI’s impact on finance transformation
26:46 Real-world adoption stories, efficiency gains, and lessons for fast implementation
29:21 Step-by-step advice for CFOs on launching high-impact AI projects
34:51 Preparing finance teams for new job roles and skills in an AI-driven environment
38:26 Forecasting the biggest finance leadership challenges on the horizon
Find out more about GrowCFO
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Nov 11, 2025 • 29min
#259 He Reveals the First AI Project That Actually Saved Money, Marco Torrente, Interim Group CFO, Bakuun Holdings
https://www.youtube.com/watch?v=eGwhmpyXA-U
https://open.spotify.com/episode/2Lv2wr2B8h40VtL9K2oWH9
As AI transforms the business landscape, finance leaders are seeking practical examples of true value creation—not just hype. In this episode, Marco Torrente, Interim Group CFO at Bakuun Holdings, joins host Kevin Appleby to share real financial transformation lessons from the front lines. Marco’s candid reflections move beyond generic AI discussions to pinpoint what actually saves money, emphasizing the importance of getting digital transformation right and building team mindsets that embrace technology.
The conversation explores the practicalities of starting the AI journey, including improving transactional systems and data quality, as well as how AI enables FP&A teams to shift from data crunching to value-adding activities. Marco further reveals that while AI projects haven’t yet drastically reduced headcount, they empower teams to deliver faster, more adaptive business forecasts and partner more effectively with the business. Listeners gain actionable insights on risk analysis, business partnering, and future-proofing the finance function in an era of rapid technological change.
Key topics covered:
Mindset change is the hardest aspect of finance digital transformation
Accurate, clean data is critical for successful AI adoption and savings
AI enables finance teams to spend less time crunching numbers, more time adding value
Savings are real when AI is applied to transactional and repetitive processes
AI leads to more frequent, adaptive forecasting and better business partnering
Boardroom strategy discussions increasingly focus on AI-driven transformation
Links
Marco Torrente on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
03:57 Overcoming mindset challenges in tech and finance teams
07:45 How clean data and smart choices spark successful AI projects
14:48 Impact of AI on workflows—shifting FP&A from data crunching to insights
18:16 Balancing business strategy with transformation and risk
26:15 Real savings and workforce impact: redeployment not just reduction
30:04 Future plans, ongoing learning, and actionable advice
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net


