The Ecomcrew Ecommerce Podcast

My guest today is Brian Johnson of the software company PPC Scope and online course Sponsor Products Academy. Brian has been selling online for a number of years now and has really found his stride on Amazon. On today's episode, Brian talks about his selling background and explains why he dove into PPC advertising. This a really meaty episode and there is a lot of information crammed into it. If you are an established Amazon seller or just getting started this episode will offer some golden advice to make your business grow. Here's what we covered in today's episode: How Brian and I met. Brian's long business journey. How Brian learned PPC advertising. The importance of adapting in business. The most effective way to use PPC advertising on Amazon. The biggest mistakes sellers make in PPC advertising. How to use your PPC knowledge off-Amazon. Where Amazon is heading in their PPC advertising evolution, in Brian's opinion. If you are wanting to get started in PPC advertising on Amazon, start with Brian's Facebook group called Amazon PPC Troubleshooting. Then check out his software PPC Scope and sign up for his course called Sponsored Products Academy. Let Brian show you the most effective way to use this valuable tool! Resources Mentioned Today: Amazon Amazon PPC Troubleshooting Facebook Group Jump Send PPC Scope Sponsored Products Academy If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Today's episode is a pre-recorded episode. At the time of this podcast, Dave and I are attending Global Sources. These pre-recorded episodes are a great opportunity to interview some highly successful ecom business owners. My guest today is one of those highly successful ecommerce entrepreneurs. Dana Jaunzemis is the owner of Homehealthtesting.com. She purchased the business at a time when she saw the potential for profitability. That eye for good business decisions seems to be Dana's superpower. This is her seventh business she has purchased and she has owned it for seven years. On today's episode, Dana tells me what draws her to ecommerce and why she feels she is so well suited for it. Dana has some great insights into ecommerce business. Tune for some solid advice from this awesome entrepreneur! Here are some of the points of our conversation: Why Dana likes ecommerce so much. Dana's addiction to the "growth phase" of business. What Dana looks for in a business opportunity. What caused her to shift her perspective on her business. Why a company should have a "comfort zone." Why Mike likes to focus on growth. Why Dana likes the business to business model. Problems a large amount of overhead can cause a business. Dana's top 3 skills set. The importance of knowing your metrics. How to be more efficient in your business. Is being "addicted" to growth a bad thing? The dangers of "hyper-growth." Why ecommerce conferences and meetups are so important to the community. A special thank you to Dana Jaunzemis for joining us today! She and I will both be attending EcommerceFuel Live in January. For more information on that event, check out the link below. We will be getting back to live episodes on Facebook soon, but at the moment Dave and I are traveling a lot, so please follow our page for updates. Resources Mentioned Today: EcomCrew Facebook Page EcommerceFuel Live! Homehealthtesting.com Global Sources If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Today, Dave and I talk about the tricks and tips we have found running our businesses that have helped our bottom lines. There are a total of ten tips and we share some personal insight with each tip. If you are running your own ecommerce business, then today's episode could be a helpful resource for you. Here's what we covered during this episode: Why you need to keep your accounting books current. How to trim your product catalog to save money. How to cut back your advertising budget effectively. Why you should consolidate shipments. How to find the right manufacturers to save money. The evils of air shipping. How to trim back your SaaS tool budget. The items or prices you should always negotiate. Why Canada is a good source of cheaper labor right now. How to choose a high margin product. Some of these topics are covered in our online course called, Build A $1,000,000 Private Label Business Importing Kickass Products From China. Check the link out below if you are interested in taking part in it. If you are planning to get into the importing business, we tried to build a course that will get you started on the right foot! We hope this list was useful to you and we plan to be getting back to the live episodes soon. If you want to be part of our live episodes just look for our Facebook page. That's www.facebook.com/ecomcrew and like our page. You will get notices about when we're about to go live. We also have two sponsors for this episode. Stamped.io, which is a great tool if you need to get some quality reviews for your Shopify store. As well as, AsiaInspection, both Dave and I use AsiaInspection when we have to inspect a shipment from China. Both of these sponsors are great partners and we're happy to have a relationship with them. Resources Mentioned Today: AsiaInspection EcomCrew Course EcomCrew Facebook Page Stamped.io If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

We get a lot of questions about what services and applications we use in our day to day business. Today I'm going to give our listeners a list of tools and services that really help us stay on top of our business. To begin with, we have four brands under the EcomCrew umbrella. The four brands are Colorit.com, Icewraps.com, Wild Baby, and Tactical.com. We use all these tools to run every brand and keep track of our customers' needs. Here is a list of those tools: Shopify -- Every brand we have is built on Shopify. It is the best platform we have found for running an ecommerce business. I will explain how we came to that conclusion during the episode. Stamped.io -- We use Stamped.io to get good quality reviews. Of course, they are a sponsor of the podcast, but we use their service because it is the best value. Zipify Pages -- If we are running a promotion or sale, Zipify is the tool we use to build the landing page. Shoelace -- This app allows us to create retargeting ads fast and easy! Rewind -- A tool we use to make sure we have system backups. Skubana -- This app gathers up our orders and distributes them to the right fulfillment station. It is a big time saver. I'm a little frustrated with Skubana, to be honest, but I will get into that during the episode. Klaviyo -- If you are a long time listener, you know I use Klaviyo a lot. It is a time-saving tool that makes email marketing a lot easier. ClickFunnels -- ClickFunnels is a service that helps keep track of our special promotion and contest email campaigns. AdEspresso -- An essential tool for creating great Facebook ads. Quickbooks Online -- The service we use to keep our books. Gleam.io and Up-Viral -- We use both for contest promotions. Phone.com -- This app redirects customer service calls to personal or designated phone numbers, so we can settle customer issues more efficiently. Sellics -- An Amazon based tool that is similar to Skubana. Splitly -- A split testing app. Jungle Scout -- A service we use to research new products and current market trends. RestockPro -- A tool that helps track our inventory and helps us plan reorders with plenty of time to spare! Basecamp -- The newest addition to our toolbox. Basecamp is a project management tool that allows us to keep in touch with all team members, no matter where they are based. So there you have it, our list of tools and services that help us keep the EcomCrew machine humming. I recently did some traveling on the east coast and I attended an EcommerceFuel meetup and met some great people. So hello, to all of you I met up with earlier! We have also released our first course on EcomCrew.com! The course is called Build A $1,000,000 Private Label Business Importing Kickass Products From China, if you are interested in the importing business, check out the link below. As a reminder, I will be speaking at Global Sources (discount code: ec350) during October 17-19 and I will be attending and speaking at EcomerceFuel Live during January 11-13. Please keep in mind that with all this travel the live Facebook shows will be postponed, but there will still be pre-recorded episodes. In closing, we also have a second sponsor for this episode, AsiaInspection. Dave and I both use AsiaInspection for our overseas shipments. They provide a very important service for anyone needing to double check the quality of their shipments. Resources Mentioned Today: AdEspresso AsiaInspection Basecamp ClickFunnels Colorit.com EcomCrew Course EcomCrew Facebook Page EcommerceFuel EcommerceFuel Live Gleam.io Global Sources Icewraps.com Jungle Scout Klaviyo Phone.com Quickbooks Online RestockPro Rewind Sellics Shoelace Shopify Skubana Splitly Stamped.io Tactical.com UpViral Wild Baby Zipify If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

On today's episode, Dave and I speak with Joe Valley. Joe works for Quiet Light Brokerage and is the Director of Business Services for the company. He joined their ranks back in 2012 after being one of their customers. Since joining Quiet Light he has closed 35 million dollars in transactions. One of the key things to keep in mind in business is nothing lasts forever. Eventually, you will have to sell your business. Joe is here today to tell us how to make a business valuable to a future buyer. Both Dave and I have been through the selling process, so we have some insight on this subject. Dave has worked with Joe before when he sold a past business. We sort of use that as a reference point in our conversation. If you are considering or planning to sell your business, today's episode is a must listen! Here are today's conversation points: Introducing Joe Valley. What gives your business value? Why you should give yourself at least 12 months to prepare to sell. What is an "add-back?" How to wisely cut expenses to increase value. What is a "multiple?" Why you need to hire a bookkeeper. There is a buyer for every business. We hope today's episode was useful to you. If you want to get in touch with Joe you can email him at joe@quietlightbrokerage.com or you can check out the company at www.quietlightbrokerage.com. Resources Mentioned Today: EcomCrew Quiet Light Brokerage If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Today's episode covers a lot of information. I want to give our listeners updates on several contests, site launches, and other business-related topics. We have a lot going on and I tried to fit as much as I could into our runtime. Here are the topics I covered today: EcomCrew's new website and content offerings. Tactical.com's growth and a contest we're running at the moment. Our affiliation with ClickFunnels. Our Color It Ultimate Jackpot Contest. How ManyChat is proving to be a great lead tool. My Filipino team is growing and I'm seeing awesome results! We welcome Jacqueline to the team as our new Director of Ecommerce. My speaking engagement at Global Sources. Color Its need for a new 3PL (Third Person Logistics) and what we plan to do about it. Our recommendations for shipping. That is a lot to cover in a short time, but hopefully, I answered some of your questions and satisfied some curiosities. It's been a busy year for EcomCrew and we're looking forward to what the future holds. I will be going over to China on October 11th - November 4th. Anybody who plans to come to Global Sources, I would love to meet you. If you are interested in attending Global Sources (October 17-19) this year we have a special discount code (3ec50) for our listeners that will take $50 off the ticket price! I will be speaking at the event, once on the 17th and once on the 19th. We have some sponsors to thank as well. The first is Stamped.io, which is a great tool if you need to get some quality reviews for your Shopify store. The second is AsiaInspection, both Dave and I use AsiaInspection when we have to inspect a shipment from China. Both of these sponsors are great partners and we're happy to have a relationship with them. Resources Mentioned Today: Amazon Asiainspection ClickFunnels Color It Color It Ultimate Jackpot Contest EcomCrew EcomCrew Facebook Page Fulfillment Works Global Sources ManyChat ShipBob Stamped.io Tactical.com Tactical.com Giveaway If you want to be part of our live episodes just look for our Facebook page. That's www.facebook.com/ecomcrew and like our page. You will get notices about when we're about to go live. If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

My guest today is Cameron Walker, the president of the Gifts, Home, and Hardware division of Global Sources. I met Cameron last year and he is a great guy who can help you get your bearings if this is your first Global Sources. As a reminder, Global Sources Summit will be October 17-19. We will discuss the upcoming speakers, events, and new subjects that an attendee can learn about during this year's Global Sources Summit. I have mentioned several times that I will be speaking at the summit this year. A couple of my topics this year are "10 Sourcing Fails" and "10 Ways to Increase Profitability." Cameron and I offer some friendly advice for getting your company ready to sell in China. We also have some travel tips you might find useful. Bottom line, there is a lot of helpful and practical information in today's episode, so don't miss it! Here are today's points: What is Global Sources? 3 Resources Global Sources offers international sellers. What you can expect at the Global Sources Summit. Many sellers aren't aware of these different shipping options. How 1688.com can help you negotiate the best price. China's recent crackdown on environmental hazards and what that means for your business. Why you need to know about the currency exchange in China. The importance of registering your I.P. (intellectual property) before your manufacturer. Some travel tips for listeners going to the summit this year. If you are interested in attending Global Resource this year we have a special discount code (3ec50) for our listeners that will take $50 off the ticket price! However, this offer will expire on September 15th, so hurry over to the site for your tickets. I will also be speaking at EcommerceFuel Live in Laguna Beach, CA January 11-13, 2018. I believe that event is sold out, so if you got your tickets ahead of time I'll see you there! We have some sponsors to thank as well. The first is Stamped.io, which is a great tool if you need to get some quality reviews for your Shopify store. The second is AsiaInspection, both Dave and I use AsiaInspection when we have to inspect a shipment from China. Both of these sponsors are great partners and we're happy to have a relationship with them. Resources Mentioned Today: 1688.com AsiaInspection EcommerceFuel Live Global Sources Catalog Global Sources Exhibitions Global Sources Summit Great World Stamped.io If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

My guest today is C.J. Rosenbaum, C.J. is a lawyer who specializes in helping Amazon sellers reinstate their accounts with Amazon. Having an issue with Amazon can be a real headache. Unfortunately, issues will come up for any seller at any time. It doesn't matter how careful you are, there will be complaints that Amazon will have to address. That is where C.J. comes in to help you know your rights and basically give you someone in your corner. On today's episode, C.J. tells us about the 3 most common issues Amazon sellers deal with when their accounts are suspended. He also tells us how to fight back. Here are today's conversation points: How C.J. and I met. Why having a lawyer through the Amazon process is a good idea. The top 3 issues for Amazon sellers. What does Amazon mean by "inauthentic?" How to fight an "inauthentic" claim. What is intellectual property and how to approach your accuser. How to disprove a "used sold as new" claim. How Arbitration can help Amazon Sellers. When to use Arbitration. If you find yourself in need of C.J.'s services visit www.amazonsellerslawyer.com. His email is CJ@AmazonSellersLawyer.com or you can call the office at 1-877-9-SELLER. Remember I will be speaking at Global Sources this year. Global Sources will be during October, and if you have plans to go, you will receive a discount on your ticket by using Ecom Crew's special discount code (2ec50.) Today's episode is sponsored by Stamped.io, check out their services if you need help with your reviews in your Shopify store. We use them and have been very pleased with the results. Resources Mentioned Today: Amazon Amazon Sellers' Lawyer Global Sources Stamped.io If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Recently Dave posted a blog post on the Ecom Crew website. The post is called Part 1: Rebuilding a $1 Million Ecommerce and Importing Business from Scratch. Getting your own brand up and running has its ups and downs and Dave and I explain the process of getting your products to the customer from start to finish. Here are the points from our conversation: Our Ecom Crew course. The new up-dated Ecom Crew website. Dave's new brand launch. Why it takes a year to see any results with a new product or business. All the time and effort it takes before money is exchanged. Dave's plans for the next 30 days. How Dave picked his brand's niche. How he found the perfect products. Dave's 100 product rule. The current sales numbers for the brand. Amazon's Early Reviewer Program. Amazon's trademark rule. If you found today's episode interesting, then you are going to enjoy our course! Go to www.ecomcrew.com/course to get updates about our progress in that launch. Dave and I are going to be attending Global Sources, October 17-19. I will be speaking at the event. If you are interested in attending we have a special discount code (3ec50) for our listeners that will take $50 off the ticket price! Also, make sure you follow us on Facebook. We do live episodes on our page, so go like the Ecom Crew Facebook page and you will be notified when an episode is about to start. We have some sponsors to thank as well. The first is Stamped.io, which is a great tool if you need to get some quality reviews for your Shopify store. The second is AsiaInspection, both Dave and I use AsiaInspection when we have to inspect a shipment from China. Both of these sponsors are great partners and we're happy to have a relationship with them. Resources Mentioned Today: Amazon AsiaInspection Color It Ecom Crew Ecom Crew Facebook Page Global Sources Stamped.io If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Today I'm going to talk about a new avenue of marketing we have found here at Color It. As many Facebook users know, last year the platform pushed for Messenger to be its own stand alone app. We have found a great tool called ManyChat that creates a Facebook Messenger mailing list. This allows us to send marketing messages to potential customers through Facebook Messenger. Now, there are some restrictions, but as long as we are paying Facebook for advertising, we can use Messenger as a marketing tool. The response to these messages has been overwhelmingly positive. We have done a couple of campaigns or "sequences" as ManyChat calls it on Facebook Messenger and I'm excited to share the surprising results from it! Here are the points from today's episode: What is ManyChat? Chat apps are replacing email marketing. How ManyChat works with Facebook Messenger. The Color It contest we launched through ManyChat. Color It's 23 Download Promotion. The restrictions Facebook puts on us when using Messenger. The awesome results we have gotten from using ManyChat! I have a couple of speaking engagements coming up: Global Sources -- Hong Kong, October 17-19. EcommerceFuel Live -- Laguna Beach, CA, January 11-13, 2018. Also, make sure you follow us on Facebook. We do live episodes on our page, so go like the Ecom Crew Facebook page and you will be notified when an episode is about to start. We have some sponsors to thank as well. The first is Stamped.io, which is a great tool if you need to get some quality reviews for your Shopify store. The second is AsiaInspection, both Dave and I use AsiaInspection when we have to inspect a shipment from China. Both of these sponsors are great partners and we're happy to have a relationship with them. Resources Mentioned Today: AsiaInspection Color It Ecom Crew Ecom Crew Facebook Page EcommerceFuel Live Facebook Facebook Messenger Global Sources ManyChat Stamped.io Zipify If you have any questions or anything you'd like us to discuss on the podcast you can now email us directly at ecomcrew.com! Just send those emails to support@ecomcrew.com. Also, we would really appreciate if you would leave us a review on iTunes. Thanks for listening!