The Ecomcrew Ecommerce Podcast

Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
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Sep 30, 2019 • 1h 4min

E284: Selling the "Most Popular Instrument You've Never Heard Of"

Greetings from scenic Lake Tahoe. I'm cranking out this Under the Hood episode before we head on down to Las Vegas, where the weather looks to be warmer this time of year. I love niches and I love meeting entrepreneurs who are passionate about the things they are selling. Today's guest is a happy mix of both. Nic Dillon is a long-time musician and owner of Old Delhi Music, a website that specializes in high-quality musical instruments from India. While you can expect to find sitars and drums on his store, he's famous for playing and selling harmoniums. Sit back and listen as he shares a bit more about his business and gets advice on how to take it to the next level. Here's a list of handy timestamps to get right into the meat and potatoes of our conversation. How Nic got his start as an online entrepreneur (4:11) From hobby business to full-time gig (8:29) What's the revenue been like? (9:48) The struggles of selling (13:20) Leveraging the workmanship & uniqueness of a product (18:30) Letting people know that it's a premium product (26:15) Is focusing on that one product we're known for a good idea? (35:42) Getting more people to be buy harmoniums (53:13) Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It's a win-win! Interested to learn more about sourcing from China? Join our free webinar on October 8, 10 AM PST. Reserve your spot now! If you think this episode has been useful to you, please take a moment to leave us a review on iTunes. Till the next one. Happy selling!
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Sep 23, 2019 • 45min

E283: Building a 'Beast' of a Business

After a week of staying put, here I am back on the road and going through Reno on the way to Las Vegas. I was in Dallas for Scott Voelker's first-ever Brand Accelerator Live event. It was a slightly different crowd than what I was normally used to. But, I still got to hang out with some old friends and even some EcomCrew Premium members. All our big podcast fans out there would know that I try to do my part and give back to the community by investing in up-and-coming ecommerce brands. And I do it on KickFuther.com. In fact, we did an entire episode on them a few weeks back. And on today's podcast, I get to chat with the owner of one of those businesses I've helped out. John Castrano has had years of experience in the beauty and grooming industry before starting Tame the Beast, a men's grooming line. But getting the business to where it's at now has been quite the journey. Listen as John recounts he got started in ecommerce and give a glimpse at how the business is doing some five years later. As always, here's a list of timestamps so you can jump right into the good parts. How the Beast brand started (9:28) Early struggles to get the business up (15:43) Finding investors (18:11) Post-accelerator phase (22:58) Breaking down the numbers (32:31) Take part in our free Importing from China webinar on October 8, 10 AM PST. Reserve your spot now! And if you want to try out Kickfurther for yourself, head over to ecomcrew.com/kickfurther. Questions or comments? Feel free to leave them below. Finally, if you enjoyed this podcast, please leave us a review on iTunes. Until next time, happy selling!
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Sep 16, 2019 • 41min

E282: The EcomCrew Roadshow - Focusing on Your Why

Back in February, I introduced the EcomCrew Roadshow on this podcast. Since then, I've taken the RV and traveled to a handful of states to help entrepreneurs solve some real-world struggles associated with running an online business. I gave you a peek into these one-on-one sessions in a March episode. Today, I'm happy to bring our first official episode of the EcomCrew Roadshow. I recorded this one with Cory Stout at his home in Tulsa, Oklahoma. Cory is a familiar name, especially to our regular listeners. He's a Premium member and has been on the podcast a few times to talk about his main brand, Woodies, and another business he just acquired this year. You can go back and listen to those episodes through the links below. Trimming Down SaaS Subscriptions Finding an Exit Strategy Buying an Amazon Business: Tips for First Timers True to the Roadshow's purpose, I sat down with Cory and dissected his business down to that last item on his COGs. We also discussed some 'low hanging fruit'; opportunities that can help him grow his wooden sunglasses brand beyond the 7-figure revenue mark. Jump to all the best bits of conversation here. Money vs time (5:24) "Busy is the new stupid." (7:33) What Cory wants to get out of the Roadshow (10:38) Low hanging fruit (13:59) Clearing out those business skeletons (14:42) Optimizing listings and the search for gem keywords (14:47) Not forgetting about the 'why' (23:41) Balancing COGs (28:38) Accounting for inventory (35:01) Let us know what you think of this episode. Would you like to listen to more content like this on a monthly basis? Sound off in the comments section. If you think you're a good candidate for the EcomCrew Roadshow. Sign up today for the chance to be in your very own episode. It's the last day we're opening registration for EcomCrew Premium. Don't miss out on all the great features like full-length ecommerce courses, unlimited 1-on-1 consulting, membership to our private community, and much more. Be part of the Crew! Watch all of those Helium 10 webinars through this mini-course. Finally, please take a moment to leave us a review on iTunes if you found this podcast helpful. Till the next one. Happy selling!
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Sep 9, 2019 • 37min

E281: Mike and Dave Break Down Their Numbers

Dave's joining me on the podcast today as we drill down on our business numbers. In this episode, I'll be breaking down the trailing 30-day figures for my biggest brand, IceWraps. Meanwhile, Dave will talk about the latest statistics for his current business, Offroading Gear. We cover Amazon sales and the big-ticket items on our COGS. You'll want to skip the part where I slipped on one of the boardwalks while doing the West Coast Trail (boring story) and dive right into the good parts of this today's episode. Here are the timestamps to guide you. How Pat Flynn influenced this episode (6:51) Latest numbers for IceWraps (7:28) Latest numbers for Offroading Gear (8:55) Adding the cost of tariffs (9:55) What makes up these costs (13:55) I hope you found that deep dive into each of our business's numbers informative and helpful. If you'd like to hear more content like this, please leave us a comment below. EcomCrew Premium is open until September 16. Supercharge your ecommerce business by getting access to our full-length courses, online webinars, and in-person events. Get unlimited advice from Mike and Dave or bounce ideas off of other 6 and 7 figure sellers in our members-only Facebook group. Sign up here! Want to get more value out of Premium? Find out how it can help you add more products to your catalog or leverage Facebook for marketing? Send us an email at support@ecomcrew.com. Sign up for this month's free webinar. Get a copy of the Amazon Domination book here. If you think this episode has been useful to you, please take a moment to leave us a review on iTunes. Till the next one. Happy selling!
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Sep 2, 2019 • 57min

E280: Inventory Funding Solutions with Sean & David of Kickfurther

It's a new month and change is coming to the EcomCrew Podcast. If you haven't listened to last Thursday's goals update, I talked about us reducing the number of episodes in a week from two to one. We want to provide you with the best possible content and, in order to do that, it was a decision to go for quality over quantity. Today's episode is something that I believe fits the bill. As entrepreneurs, we tend to fall prey to our own success. The struggle to keep up with growth often means that our cash flow takes a beating. Affording inventory can become a real problem. This is why I'm excited to have Kickfurther CEO Sean de Clerq and VP of Business Development David Koifman on the show. Kickfurther is a platform that brings together businesses with inventory funding needs and individuals looking to grow their money on ecommerce. The platform helps cash-strapped businesses grow by raising funds from individual buyers to pay for the business' next order. When the business sells the inventory successfully, the individual buyers get paid and earn a profit. In this episode, you'll learn: How a Kickstarter campaign and Sean's financing problem gave birth to the idea of Kickfurther - 2:34 How Kickfurther deals first came together - 8:23 How Sean found early backers who trusted their brand-new platform - 10:35 Criteria for a business to be on the platform - 19:08 Step-by-step process for a business to get funding - 23:53 Timeline for a business to get funding - 28:13 Kickfurther's finance charges - 29:59 What returns have been historically for investors - 36:22 Risk factors - 44:38 Consignment setup - 48:44 Special Kickfurther deal for EcomCrew listeners - 53:43 If you want to try out Kickfurther for yourself, head over to ecomcrew.com/kickfurther. Learn how to develop defensible and winning products you can build your business around. Sign up for this month's free webinar. Get a copy of the Amazon Domination book here. If you have any questions or comments, feel free to leave them below. Happy selling!
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Aug 29, 2019 • 32min

E279: 2019 Goals - Month 8 Update

Time truly flies. We're just a quarter away from the holidays. That means a 'goals update' is long overdue. But, that's not necessarily a bad thing as I get to cover a lot of ground and take you on the journey I've been on this year. It was definitely an eventful eight months. I sold one of our best-selling brands, freed up my time, and am now able to spend time in the RV on extended road trips while doing the EcomCrew Roadshow. There were misses here and there, but significantly more wins. If you haven't listened to my previous updates, you can listen to them here and here. And now to the meat and potatoes of this episode. I've listed down the 19 goals along with their corresponding timestamps so it will be easier for you to follow along. Sell a brand. (3:52) Position another brand for sale in late 2020. (4:38) Getting back to location independence. (5:32) Reducing debt to zero dollars. (8:04) Hike the West Coast Trail on Vancouver Island. (9:01) Take at least 10 weeks of personal travel. (10:59) Record 6 or more episodes of the Roadshow. (12:53) Invest in at least 1 ecommerce business. (14:16) Lose 10 more pounds. (15:21) Visit the Philippines office in 2019. (16:13) Start selling our services for EcomCrew. (17:03) Significantly improve the quality of the podcast. (17:50) Film season 2 of the 5 Minute Pitch. (19:35) Break each of our brands out into different companies. (20:40) Start hosting personal events for EcomCrew. (22:09) Speak at 6 industry events. (23:11) Shift to doing things that only bring me immense personal fulfillment. (24:23) Do intermittent fasting for all of 2019 and eat less meat. (24:59) Not to drink the rest of 2019. (26:40) Learn to find and develop products that stand out from all of the me-too crap everyone else is selling. Sign up for the September 12 webinar. Try out Kickfurther today! Get $500 off of Kickfurther's services when you sign up for a business account or receive $10 when you join as an investor. I hope you enjoyed this latest installment of the podcast. As always, feel free to leave a comment below. If you think this episode has been useful to you, please take a moment to leave us a review on iTunes. Till the next one. Happy selling!
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Aug 26, 2019 • 30min

E278: Dave's Year 2 Update on His Offroading Gear Business

It's Dave doing a solo podcast today. I've been giving periodic updates on how my current ecommerce business has been doing so far. Having recently marked two years of owning and running OffRoadingGear.com, another update is due. If you're new to the podcast or need a refresher, here are quick links to previous episodes in this series. Part 1: Rebuilding a $1million Ecommerce and Importing Business from Scratch Part 2: Rebuilding a $1M Ecommerce Business – Finding Products and Suppliers Part 3: Rebuilding a $1M Ecommerce Business – First 60 Day Results Part 4: Rebuilding a $1M Ecommerce Business – 6 Month Results Million Dollar Update – 12 Month Update Road to 1M – Dave's 18th Month Update on His New Ecommerce Business In this episode, I also let you in on the following: Last month's revenue (1:23) How it compares to the previous months (1:57) What makes up the $100K revenue (2:57) What my product inventory looks like (4:05) Product development strategies I use (6:32) Having a content website like OffRoading.com (14:45) The negatives of running this business (18:04) Do I sell or not? (25:11) RESOURCES MENTIONED: Epic 62-step checklist Linnworks Sellics Get on the waitlist for EcomCrew Premium here. Learn more about Helium 10 through this mini-course. I hope you enjoyed this latest installment of the podcast. As always, feel free to leave a comment below. If you think this episode has been useful to you, please take a moment to leave us a review on iTunes. Till the next one. Happy selling!
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Aug 19, 2019 • 43min

E276: How to Do Sourcing Right - A Guide for Veterans and Novices

Sourcing is one of our go-to topics on the podcast. There are so many moving parts and different ways to approach it. I've been so fortunate to have sourcing experts come on the show and share insights on this. Today's episode is no different. I'm joined by Nathan Resnick, the CEO, and co-founder of Sourcify, an intuitive sourcing platform that helps companies find new products around the world. In our discussion, Nathan speaks mainly on how to go about sourcing when you're a novice. And, if you're a veteran at it, how to cut costs without sacrificing product quality. In this episode you'll learn: How Nathan got into sourcing (8:42) How to source your first product (9:11) Ratios: private labeling versus manufacturing your own - customized molds (16:49) The three-pillar approach for cutting costs on sourcing products (23:44) On the importance of third-party inspections (32:29) Our talk ends with Nathan emphasizing the importance of striking an effective balance when dealing with the three pillars of sourcing - price, quality, and lead time. We recently did a series of webinars with Helium 10, which we turned into a mini-course. Head over to ecomcrew.com/helium to watch the entire 3-part series. In Vancouver this week? Drop by the CRAFT Beer Market and have a drink with us. Sign up for the meetup here! Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!
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Aug 15, 2019 • 37min

E275: Diving Deep into Untapped Keywords and Shopper Trends in Your Niche

Today's guest is George Lawrence, the founder of MerchantWords. I've been wanting to get him on the podcast for ages. Finally, we've had the chance to record this episode. Before getting into the meat and bones of what his awesome tool does, a bit of storytime. George is known in and around the industry as one of the good guys. Not just for his generosity in sharing what he knows but also for his resilience in the face of setbacks. Last year, his house burned down in one of the fires that ravaged parts of Southern California. Fortunately, personal and business experience instilled a sense of preparedness in him. With things up on the cloud and having a distributed workforce, he was able to forge on with his company. Now on to MerchantWords. If you ever wanted to get in-depth insights on what people are searching for in your niche, it's definitely a must-try. Here's George giving the 411 on this awesome tool. how Merchant Words started (9:50) what MerchantWords does (16:40) how it's beneficial to sellers (18:25) some real-world examples (23:15) Sign up for MerchantWords using our link and get $21 off on a monthly plan. Speaking of great tools, we recently did a series of webinars with Helium 10, which we turned into a mini-course. Even if you don't use Helium 10, I think you'll find the information there that's really interesting. Head over to ecomcrew.com/helium to watch the entire series. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!
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Aug 12, 2019 • 52min

E274: How Due Diligence Helps You Sell Your Ecommerce Business

Just as the title says, this episode is all about helping you get a better sense of how the due diligence process works by talking about a bit about how it was done for a brand we sold - ColorIt.com. I'm joined by Chris Yates and Brian Diener, from Centurica, a company that helps online business buyers conduct due diligence on prospective acquisitions. They not only handled the due diligence on ColorIt but also served as a go-between for myself and the new owners to ensure that this part of the buying process went as smoothly as possible. Chris provides a bit more detail about the Centurica through the following: What the company does (4:22) The process of doing due diligence (5:35) Potential costs for the service (7:14) Brian, who did the actual due diligence on ColorIt, talks about how it was done. Verification process (13:17) Accuracy of splitting up fees (15:02) Checking supplier relationships (16:47) How P&Ls are reviewed (19:45) What goes into a client report (21:09) The results and how we reacted (27:47) Learn more about Centrica's services from the website or book a free phone consultation. Get the full picture of what went down with the ColorIt sale when you listen to these episodes. E246: Why I Sold ColorIt.com E247: Preparing for the ColorIt Sale with Joe Valley – Part 1 E248: Preparing for the ColorIt Sale with Joe Valley – Part 2 E249: How Our Filipino Team Reacted to the ColorIt Sale Get info about the Rhodium Weekend event in October. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

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