Talking Too Loud with Chris Savage

Marketing has never had more tools. And yet, it’s never been harder to stand out.AI is making it easier than ever to create — from content to code. But as more people gain access to these tools, a new question is emerging: what happens when everyone can build?In this episode of Talking Too Loud, Chris Savage sits down with Ron Dawson — filmmaker, brand strategist, and Content & Marketing Lead at Replit — to explore how AI is reshaping who gets to create, build, and participate.They dig into why every generation resists new technology at first, what it means for creators to start building software, and whether AI is lowering the bar or raising the ceiling.What you’ll learn:Why new tools always trigger backlash and what that revealsHow AI is expanding who gets to build and what gets builtWhy making things easier doesn’t necessarily make them betterWhat this moment means for creators, marketers, and buildersIf you’ve ever felt both excited and uncertain about AI, this episode will help you make sense of the shift — and what it means for your work.Links to Learn More: Follow Ron on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones.But today, it feels like every podcast has a camera attached.In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual.Brittany shares what finally made video click for podcasts, why earlier pivots to video didn’t quite work, and how platforms like TikTok and YouTube reshaped audience expectations around discovery and connection.They also unpack the creative and practical realities of adding video to a podcast—from tech stacks and production workflows to the psychological shift of becoming visible in a medium that was built around voice.Links to Learn More: Listen to It’s Been a MinuteFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones.But today, it feels like every podcast has a camera attached.In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual.Brittany shares what finally made video click for podcasts, why earlier pivots to video didn’t quite work, and how platforms like TikTok and YouTube reshaped audience expectations around discovery and connection.They also unpack the creative and practical realities of adding video to a podcast—from tech stacks and production workflows to the psychological shift of becoming visible in a medium that was built around voice.Links to Learn More: Listen to It’s Been a MinuteFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

How do you know when you’re no longer the right leader for your own company?After 15 years building Help Scout — shaping its culture, defining its values, and growing it into a successful SaaS business — Nick Francis faced that question himself.From the outside, it looked like the job of his dreams. But as the company scaled and took on venture capital, the expectations around growth began to shift. And Nick had to ask himself a question most founders don’t say out loud: Was he still the right leader for Help Scout’s next chapter?In this episode, Chris Savage talks with Nick about navigating that tension — between growth and craft, scale and vision — and how he ultimately chose to step aside when he realized the company needed something different.Links to Learn More: Follow Nick Francis on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Sylvia LePoidevin, CMO at Juno and creator of The Zero to One Marketer newsletter, specializes in zero-to-one marketing and building high-growth programs. She pushes back on AI hype and fear-driven tactics. Discussions cover focusing on real buyers, why content is either raw or polished, the value of hands-on events and private communities, and how teams should balance creativity with systems.

Joe Glover, co-founder of The Marketing Meetup, joins Chris Savage to talk about revenge fuel — the quiet motivation behind many businesses — and how it evolves over time. They explore what actually lasts in marketing, why 90% doesn’t change, and how care, clarity, and culture shape communities and events people want to return to.Links to Learn More: Follow Joe on LinkedInFollow Savage on LinkedIn

Dive into the fascinating transition from audio to video content! Discover how editing choices like pacing and B-roll can transform narratives. Explore the complexities of tailoring clips for different platforms and why one snippet might thrive on TikTok but flop on LinkedIn. Learn about using AI for efficiency and the balance between polish and authenticity in editing. The team shares tactics to enhance viewer retention and the art of timing in comedy. Great insights await for anyone looking to elevate their video podcast game!

A lot changed in B2B this year — new tools, new formats, and new expectations for how brands show up. In this wrap-up episode, Chris and Sylvie revisit the 2025 Talking Too Loud moments hat sparked debate, rewired assumptions, and stuck with them long after the recording ended, including:What the rise of AI revealed about meaning, taste, and human judgmentWhy fear fades once you “look under the bed”How brand is built through memory, permission, and trust — not tacticsWhy audience understanding beats posting cadence every timeThe danger of random acts of marketing — and how to make better betsWhy decisions (even in B2B) are emotionalThe one storytelling principle that shapes every great narrative: transformationLinks to Learn More:Follow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

TJ Leonard, CEO of Storyblocks, shares insights into how AI is transforming creative workflows and customer expectations. He discusses a pivotal shift from technology demos to utility-driven applications that enhance content production. The importance of editorial judgment over sheer output is emphasized, as creative teams must now blend storytelling with business objectives. Leonard advocates for a hands-on, experimental approach to integrating AI, where teams adapt to a rapidly evolving landscape that prioritizes taste and customer collaboration.

Join Ben Ruedlinger, an early Wistia employee and product leader, alongside video strategy expert Phil Nottingham, as they unveil the blind spot in AI search for videos. They highlight why LLM crawlers can't see traditional video embeds and the detrimental effects of lacking video transcripts. Discover Wistia's innovative LLM-friendly embed solution that enhances video discoverability without compromising user experience. Tune in for actionable insights on optimizing video content for AI while navigating the evolving landscape of search.