

Catalyst
Launch by NTT DATA
Catalyst, Launch by NTT DATA’s podcast hosted by Tammy Soares, puts humans at the heart of transformation. Each week, visionary leaders and changemakers share how creativity, technology and human insight are reshaping business, culture and the future of work. From platform innovation to AI and design leadership, Catalyst isn’t just about what’s next in tech — it’s about shaping business, technology, and culture through a human lens and spotlighting the visionaries paving the way forward.Learn more about Launch by NTT DATAPlease note that the views expressed may not necessarily be those of NTT DATA.
Episodes
Mentioned books

Aug 2, 2016 • 28min
Event Verizon
Verizon just bought Yahoo, but what exactly did they get? This week, Paul Ford and Rich Ziade discuss the acquisition of the beleaguered Yahoo, and mull over the long games of companies like Verizon, Google, Facebook, and Apple. They also consider the failed tech acquisitions of old, build the ideal media and tech conglomerate, and finally address the way Paul pronounces “Yahoo.”See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 26, 2016 • 35min
The DNA of NDAs
Do we need so many NDAs? This week Paul Ford and Rich Ziade discuss the proliferation of the non-disclosure agreement in the tech world and beyond, and hammer out what’s really necessary in a business contract. They talk about verbal NDAs and frieNDAs, legalese, a dentist who gives great advice, Paul’s parking spot, and the time Rich sang the Google terms of service in the style of GWAR (yes, in front of other people). They also read and debate a listener’s letter on universal basic income.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 19, 2016 • 45min
Karen McGrane—Content and discontent
How does a content strategist see the web? This week Paul Ford and Rich Ziade talk to Karen McGrane, a user-experience expert who writes books, gives speeches, leads workshops, and takes on a variety of web projects with her agency Bond Art + Science. Topics covered include the bold fashions of the dot-com era (many buckles); nightmare pitch meetings involving handcuffs and action figures; introductory email etiquette; and Paul’s formal apology to the International Association for Pawn Shop Owners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 12, 2016 • 32min
Mayer Lemons—a chat about Yahoo’s recent acquisitions
Marissa Mayer’s Yahoo acquisitions: this week Paul and Rich start the discussion with a recent Gizmodo article about the fate of all 53 companies Yahoo has purchased under Mayer’s leadership. Topics covered include acqui-hires, managing up vs managing down, Silicon Valley’s disdain for humans doing normal human things, and Rich’s favorite Yahoo acquisition, Summly. They also float an alternate title for the episode: “Daddy Issues.”See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 5, 2016 • 46min
Rex Sorgatz—the other side of Fate
Has the internet changed everything? This week Rich and Paul talk to writer and media strategist Rex Sorgatz, who wrote recently about returning to his small North Dakota hometown to see how (or if!) access to the world’s information has changed things there. Also discussed: the appeal of black trench coats to a certain demographic, Rex’s stint editing the nation’s oldest paranormal magazine, the time he had to reenact his apartment burning down during a flood on national television, and a charming email exchange between Paul and Rex a decade ago. (Brace yourselves: it’s about XML.)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 28, 2016 • 38min
The Silence of the Cams
Your silent Facebook feed: this week Paul and Rich talk about how video has taken over Facebook—and about how 85% of those videos are viewed silently. They debate form and content, consider user experience, and fixate on a fictional video in which an man drives a Vespa into a hole. They also discuss Rich’s mother’s cooking, and promise to have her on in a future episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 21, 2016 • 53min
Virginia Heffernan—Magic, Loss, and Mercy Killing Horses
Aesthetics and digital technology: this week Paul and Rich talk to writer Virginia Heffernan about her new book, Magic and Loss: The Internet as Art. The conversation covers Buddhism, Angry Birds, The 4-Hour Workweek, nuclear war, ancient philosophy, Bay Ridge, and wild horses. And like all the best technology podcasts, it includes both numerous references to Jony Ive and a good amount of Latin.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 14, 2016 • 40min
Paul and Rich exchange frank views
The media industry versus Silicon Valley: this week Paul and Rich set out to ostensibly talk about the ongoing saga of Gawker vs Hulk Hogan and Peter Thiel (recorded just days before the Gawker bankruptcy announcement). Instead, they find themselves debating about the ethics of media and business, free-market capitalism, surge pricing, universal basic income, the ethos of the Valley—and Rich promises Paul that he will never read The Fountainhead.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 7, 2016 • 39min
Khoi Vinh—from Subtraction to Adobe
Design and spotting talent from The New York Times to Adobe: this week Paul and Rich sit down with designer Khoi Vinh, who is currently the director of product design for mobile at Adobe. They trace his career from his early agency in New York to his years as design director of newyorktimes.com to his current work building mobile products for a software giant. They discuss everything from process to scaling to how to build a great design team.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 31, 2016 • 30min
Q&A
Google’s UX, tech in the classroom, and Spotify’s algorithms: this week Rich and Paul answer a host of listener questions and comments. Topics discussed include the abysmal UX of Google’s ad products, Amazon’s strategies for world domination, the digital technologies in today’s elementary schools, and what exactly Spotify’s Discover Weekly thinks of Paul and Rich. (“Guys. Really? Come on. Get out of my house.”)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


