

Catalyst
Launch by NTT DATA
Catalyst, Launch by NTT DATA’s podcast hosted by Tammy Soares, puts humans at the heart of transformation. Each week, visionary leaders and changemakers share how creativity, technology and human insight are reshaping business, culture and the future of work. From platform innovation to AI and design leadership, Catalyst isn’t just about what’s next in tech — it’s about shaping business, technology, and culture through a human lens and spotlighting the visionaries paving the way forward.Learn more about Launch by NTT DATAPlease note that the views expressed may not necessarily be those of NTT DATA.
Episodes
Mentioned books

Feb 13, 2018 • 26min
The Elephant In The Room: Paul and Rich talk to Chris O’Neill, CEO of Evernote.
Are we living in a post-file world? Has our cultural understanding of “notes” changed? Paul and Rich talk to Chris O’Neill about innovation, acquiring talent,and the importance of focusing your team. The Ups and Downs of Focusing: This week Paul Ford and Rich Ziade sit down to talk to Chris O’Neill, CEO of Evernote to discuss the company’s shift in focus. We talk about acquiring talent as an established company, digital hoarding and how to compete with a pen and paper. Paul also compares NYC to a hatchet, and California to a widdled stick! 4:30 — Chris: “[We] came from a place of wanting to be innovative and I think we spread ourselves fairly thin as a company. So part of the first step for me, was to spend time with our users and spend time with the founder of the company and really reflect on what is our purpose in the world? And how do we rally solely around that?” 7:09 — Paul: “You’re not the new hotness, you’re ten years old, you’re Evernote, everyone’s heard about you, they’re 23 years old so they’ve known you to exist since they were 13. How do you convince talent to come work for you?” 13:18 —Chris: “WordPerfect and Microsoft Office were only like 30 years ago, 40 years ago. And all the metaphors were physical things: desktop, file, folders, and there’s a very good reason for that: Microsoft needed to have a metaphor that people understood. Now the problem is we’re stuck in that metaphor. You use Google Docs. Like a Doc is an eight and a half by 11. That little picture I scribble on the pad of paper, a whiteboard, an audio note, a business card — is that a file? I don’t know. I don’t think so. We’re in a post-file world.” 17:36— Chris: “People are going to find things that work, whether that’s pen and paper or Evernote, or whatever, people are gonna find what works for them. So why don’t you actually empower and enable them? That’s a mega trend I think you’ll see in the workplace . . . things are going to be user chosen but then companies will enable them.” 16:45— Rich: “Let’s talk about Information bankruptcy. I have a friend. I once took a look at her computer for a moment and she had about 77 tabs open. They didn’t look like tabs anymore…It is digital hoarding to some extent. It is that feeling that if I just put it away somewhere then I put it in my brain.” A full transcript of this episode is available. LINKS Chris on Twitter Chris on LinkedIn SCTV Digital Divide Salesforce Voice Interface Alexa Siri Information Hoarding Bear Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 6, 2018 • 26min
The Three Second Rule : How to Destroy Your Linked In Profile
What does Chief Compliance Officer really mean? What do you actually do? Paul and Rich sit down to talk about job titles, ruining our LinkedIn profiles, and the value of clarity. What does Grandpa do?: This week Paul Ford and Rich Ziade sit down to talk about terribly unclear LinkedIn profiles. We chat about the evolution of titles like Evangelist or Entrepreneur In Residence, and how to capture someone’s attention in three seconds. Rich complains about contracts and Paul makes a compelling defense for white chocolate. 0:38 — Rich: “There’s the ceremonial title which is ‘Co-founder’, which speaks nothing to skill or vocation.” 2:11— Paul: “Boss [as a title] is a great. You never see that on a business card.” 7:05— Paul: “The X at Y is a really good formulation if you’re trying to break through and let people know what you’re about. ‘Self-employed’ is tricky. It should be Self-employed Something at first. You know? Self-employed Writer, Self-employed Designer.” 9:47 — Rich: “I think this is a good piece of advice, generally: LinkedIn flies under people’s noses… You’re always on a list with about 200 other people… so if somebody’s giving you the three seconds, you gotta really nail your headline.” 23:55 —Rich: “ If you keep going back to Clause 6A1, you will destroy the relationship. You will destroy it. The thing exists in the first place for mutual benefit. I get money from you, you stay in my apartment, right? If I go back to Clause 6A1, because you didn’t take the garbage out and put it in the front, therefore I’m gonna ask you for an extra 50 dollars, right? Cuz it’s in the contract. You just destroyed actually something far more durable than the actual contract.” A full transcript of this episode is available. LINKS Guy Kawasaki Amedei Chocolate Video of chocolate and Steely Dan Milton Snavely Hershey Hershey School Chipotle Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 30, 2018 • 27min
Venturing Into America’s Prison Problem
How can a side-project become a multimillion dollar venture? How has San Quentin become a technology incubator? How can we work to curb America’s prison problem? Paul and Rich talk to Chris Redlitz about Venture Capital and his newest nonprofit, The Last Mile. Invest in the Pivot: This week Paul Ford and Rich Ziade sit down with VC, Chris Redlitz to talk about his newest venture, The Last Mile (TLM). What started as a mission to instill hope in prisoners has become a technology incubator and coding school. We talk about access to information, the stigma around hiring criminals, and the tangible steps we can take to curb mass incarceration and reduce the recidivism rate in America. Rich also reveals his subconscious love of tight polyester pants! 3:52 —Chris: “We’ve seen some of the best companies come out of pivots or side projects.” 9:34 — Chris: “Kenyatta Leal who was in our first [round of the program], he’s on our board of directors, he was serving a life sentence when I met him as a result of the three strikes reform. He was released, now he’s on his four year anniversary and he works for a technology company here in San Francisco. Someone like that has just become a beacon of hope for those inside.” 11:56 — Chris: “The first thing that we recognized was that many of [the students] just lacked hope. They lived in a box and they thought in a box…And so our first premise was to instill hope and confidence, so that they could dream big.” 12:58 — Chris: “It’s come a long way from this idea of just instilling hope. Now we are teaching practical skills and we have guys getting out, getting hired as software engineers. We just had three guys hired within the last month in the Valley as Javascript coders.” A full transcript of this episode is available. LINKS Chris Redlitz Guy Kawasaki — Enchantment The Last Mile on Twitter The Last Mile The Last Mile Newsletter Donate to The Last Mile Wish Transmedia Capital Inside San Quentin’s Coding School Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 23, 2018 • 22min
A Good Omelet
Are we experiencing bitcoin’s tulip-mania moment? Do we need to care about the iPhone X? Is Russia our biggest threat? Paul and Rich talk about the top three letdowns of last year, and make predeictions for what’s coming down the pike. A Bad Technology Year: This week Paul Ford and Rich Ziade sit down to talk scrutinize 2017. We talk about being letdown by iPhone X, relate the bitcoin economy to tulipmania, and question how we will deal with cyberwarfare in the future. We also make goals for the year ahead — Paul wants to go to more museums; Rich wants a good omelet! 5:01 — Rich: “I think if you trace money back to its roots it’s goods and services, right? … So, I don’t understand where the dotted line goes from Bitcoin. It seems to go back to Bitcoin.” 5:40 — Paul: “we live in an economy that favours bubbles…It takes an entire aluminum smelting plant in China to process one transaction on wish.com with Bitcoin… At what point do you look at this and go, ‘Maybe this isn’t sustainable.’” 6:05— Paul: “The Silicon Valley ethos around technology, if you talk to venture capital people they are very, very focused not necessarily on making amazing, awesome products. That’s a big part of what they do but what they really wanna do is make the marketplace. Google is a great search engine. Truly great. Probably the best in the world. However, where it really is, is a marketplace for ad distribution.” 11:19 — Rich: “If you can maintain scarcity that’s where value lies.” 13:26 — Rich: “This is a big deal, right? Because what we saw is that platforms can be consolidated to the point on the internet that they have massive, direct cultural power. And then you can feed that with complete garbage information that satisfies the users.” 17:17 —Paul: “We’re two Mr. Digital Guys and we went to war without knowing it. And we just got the crap kicked out of us….the Russians were like, “Well, what can we do?”… “We can’t use nuclear weapons. That’s really bad. Let’s avoid that, at least so far.” ... “But boy, you know, with one relatively cheap cable modem line we can destabilize a giant global democracy”. A full transcript of this episode is available. LINKS Extraordinary Popular Illusions and the Madness of Crowds. Tulip Mania List of items you’d need to buy one tulip bulb iPhone X Microsoft Connect Bitcoin Cryptocurrency The Kimberley Process and Conflict Diamonds Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 16, 2018 • 34min
Dynamically Linked Library (of Congress)
For decades, the Library of Congress seemed to err on the side of keeping information on lockdown, but Kate and Abbey have changed that. We talk about digitizing archives, creating cultural memory, and rethinking what a library really is.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 9, 2018 • 25min
Getting on the Inside
What does product management really mean? How can you effectively couple design and engineering to bring a product to life? Paul and Rich talk about the difficulty in defining the discipline of product management, the three red-flags you should avoid on a resume, and how to demonstrate value under an ambiguous title. You report to the product: This week Paul Ford and Rich Ziade sit down to talk about hiring product managers who do more than the hand-off. We delve into the intersection of design and engineering, why product management is so difficult to define, and the value of curiosity. We also share our top three ways to destroy your resume! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 2, 2018 • 32min
The Currency of Attention
How can you pitch your product without boring an investor? How have audio platforms won the competition for user attention? Paul and Rich talk to Matt Hartman about product development, chatbots and the importance of creating products that establish a sense of connection. Competiting with the Infinite Scroll: This week Paul Ford and Rich Ziade sit down with Matt Hartman, Partner and Director of Seed Funding at betaworks to talk about creating products that stick. We delve into the future of chatbots, why audio is an exciting space to invest in, and how to not bore an investor with your pitch. We also challenge Rich to start the new year with daily positive affirmations!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 26, 2017 • 29min
A Battle for the Net (Again)
Check your shoes. Are you standing in shit already?: This week Paul Ford and Rich Ziade make the case that net neutrality was never enough. Of course, congress’ vote to to repeal net neutrality protections will have huge impacts on innovation, product development and the way we think about equality. We delve into the ways that we can we compete with the giants, the disruptive tech that’s created in protest, and we compete for the title of Most Cynical (Spoiler: Rich wins).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 19, 2017 • 28min
Life in Code
Have we moved too far away from the mainframe? Do engineers need more empathy? Does technology have a woman problem? Paul and Gina talk to Ellen Ullman to find out how the past 20 years of tech are shaping the next 20.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 12, 2017 • 32min
The Medium is the Mission
Words matter, writing matters and that mission is alive and well at Medium. Paul and Rich talk to Head of Product, Michael Sippey to find out more about making money in publishing, the importance of good content and his three-step approach to product management.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


