

Catalyst
Launch by NTT DATA
Catalyst, Launch by NTT DATA’s podcast hosted by Tammy Soares, puts humans at the heart of transformation. Each week, visionary leaders and changemakers share how creativity, technology and human insight are reshaping business, culture and the future of work. From platform innovation to AI and design leadership, Catalyst isn’t just about what’s next in tech — it’s about shaping business, technology, and culture through a human lens and spotlighting the visionaries paving the way forward.Learn more about Launch by NTT DATAPlease note that the views expressed may not necessarily be those of NTT DATA.
Episodes
Mentioned books

Sep 11, 2018 • 28min
Dealing With Cycles: A Conversation with Michael Shaoul
<p>Trusting Your Gut: This week, <a href="https://medium.com/u/168dab556633" target="_blank" rel="noopener">Paul Ford</a> and <a href="https://medium.com/u/829d19bc636a" target="_blank" rel="noopener">Rich Ziade</a> are joined by <a href="http://www.marketfield.com/index.html" target="_blank">Michael Shaoul</a>, the philosopher-manager of <a href="http://www.marketfield.com" target="_blank">Marketfield Asset Management</a> and expert on business cycles and the convergence of world events and geopolitics. Is the cycle of commercial real estate on its deathbed? Are shoes the only thing immune to downtrodden cycles? We discuss what happens when people tell you that you’ve got it all wrong, and exactly what you should do if you see a volcano at the company party.</p> <p> </p> <p>Michael — 4:15: “There are multiple cycles that you learn to pay attention to. One of the things that I say is that when you look at cycles across decades or centuries […] the nouns and the verbs are always changing. It’s always something different, but the adjectives and the adverbs stay the same.”</p> <p>Michael — 5:40: “Clearly we’re here in the middle of a great technology cycle. When it’s gone over its skis, when it’s no longer investible, when it’s outright dangerous, it’s a hard thing to notice. But if I went back to the early 1990s, language starts to change. Evaluation metrics start to change. You start valuing eyeballs rather than revenue.”</p> <p>Michael — 6:45: “I don’t think I need to apologize to my children for not owning Bitcoin, but to me that’s what the end of one of these investment cycles looks like. You look like a moron for having not put an indiscriminate amount of cash to work in the space and everybody on the outside is kind of laughing at you and trying to pull you in.”</p> <p>Michael — 8:20: “When I read your article on Blockchain, one of the things that really pulled it home to me because you were going back and talking about the late 1990s is how little fun is had towards the end of a cycle. It’s just miserable. There’s nothing genuinely creative going on, it’s all about the bottom line or the top line. Everybody’s expectations go beyond what is possible. It’s just a lot of stress and aggravation. Good luck keeping employees.”</p> <p>Michael — 12:40: “I always say to people it’s okay to do something stupid and reckless with your money as long as you follow two rules: One is you put a small amount of money […] in it. Number two is you remember that you’re doing something stupid and reckless. The mistake people make is they think that they’ve found the answer and they overcommit.”</p> <p>Paul — 13:00: “The people we know who are very into Blockchain who are kind of rational about it basically are like, hey, you’re going to the track. See what happens. But you don’t put your kids’ college funds in it.”</p> <p>Michael — 16:50: “I publish my weekly thoughts on markets. […] I put together a sort of chatty weekly piece, just saying look, this is what’s happened in the last week and this is why it matters or this is why it doesn’t.”</p> <p>Michael — 17:25: “[Macro] is a funny term. It’s like saying what does ‘technology’ mean? It’s a very broad term, so the way we look at it is we think at any given point in time [it is] the things which are worth focussing on. Obviously I’ll always talk about the S&P 500 in my job because that’s the starting point for whether it’s been a good week or a bad week as far as most people are concerned. We’ll focus on a particular sector we think is really in motion […] and ignore things that might be interesting but we feel 25 people have already written about.”</p> <p>Rich — 19:45: “Technology is seeping into — or the world is seeping into — […] the formulas around valuing technology that come from really dramatically different places like foreign policy and security. If you had told me that 15 years ago that global geopolitics would affect Microsoft Excel…”</p> <p>Michael — 24:20: “<em>Gatsby</em> is still, to me, a great book about cycles. It could only get written at that point in time, it’s another cycle on top of everything else.</p> LINKS <ul> <li><a href="http://www.marketfield.com/index.html" target="_blank">Marketfield Asset Management</a></li> <li><a href="https://en.wikipedia.org/wiki/Business_cycle" target="_blank">Business Cycles</a></li> <li><a href="https://www.bloomberg.com/news/features/2018-03-09/bitcoin-is-ridiculous-blockchain-is-dangerous-paul-ford" target="_blank"> “Bitcoin is Ridiculous. Blockchain is Dangerous</a>” by Paul Ford, <em>Bloomberg Businessweek</em></li> <li><a href="https://en.wikipedia.org/wiki/S%26P_500_Index" target="_blank">S&P 500 Index</a></li> <li><a href="https://www.amazon.com/Go-Go-Years-Crashing-Streets-Bullish/dp/0471357545" target="_blank"> <em>The Go-Go Years: The Drama and Crashing Finale of Wall Street’s Bullish 60s</em></a>by John Brooks</li> <li><a href="https://www.amazon.ca/Manias-Panics-Crashes-History-Financial/dp/0471467146" target="_blank"> <em>Manias, Panics, and Crashes: A History of Financial Crises</em></a> by Charles P. Kindleberger and Robert Aliber</li> <li><a href="https://www.wiley.com/en-ca/A+History+of+Interest+Rates,+4th+Edition-p-9780471732839" target="_blank"> <em>A History of Interest Rates</em></a> by Sidney Homey and Richard Sylla</li> <li><a href="https://www.amazon.com/Great-Gatsby-F-Scott-Fitzgerald/dp/0743273567" target="_blank"> <em>The Great Gatsby</em></a> by F. Scott Fitzgerald</li> </ul> <p>Track Changes is the weekly technology and culture podcast from Postlight, hosted by <a href="https://medium.com/u/168dab556633" target="_blank" rel="noopener">Paul Ford</a> and <a href="https://medium.com/u/829d19bc636a" target="_blank" rel="noopener">Rich Ziade</a>. Production, show notes and transcripts by <a href="https://medium.com/u/16db3d2b704" target="_blank" rel="noopener">EDITAUDIO</a>. Podcast logo and design by <a href="https://medium.com/u/95c4ef348109" target="_blank" rel="noopener">Will Denton</a> of Postlight.</p>
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 4, 2018 • 25min
Going Off Script : A Coversation on SDKs
Pull to Refresh? How about Smile to Fave: This week, Paul Ford and Rich Ziade discuss the building blocks of software development. Why do apps so often look and behave the same? We break down the tension between working within beautifully designed parameters and the need to innovate. What principles do fast food and software share, and does this have anything to do with why Paul had so much trouble ordering his salad? ►iTunes/►SoundCloud/►Overcast/►Stitcher/►MP3 /►RSS Paul — 2:55: “This is the thing that people don’t know. When you come to us and say ‘write me an app,’ you’re asking us to write as little code as possible. That’s in your best interest.” Paul — 5:05: “Why do apps look the same? Why do they behave the same? […] It’s because everyone is using the same libraries. It’s really tricky, right, because you’d think if you want to innovate, you’d want to break out of that.” Paul — 5:45: “This is the great tension in our industry, because you want to innovate and you want to blow everything up, but the cost to do so is unbelievably high. […] I could go to the store, I could buy food, and I could cook from a recipe, or I could grow my own wheat.” Rich — 9:55: “We’re talking about how these libraries are great for engineers because they get to skip. It’s great for users because the patterns and the gestures become common and becomes so much easier to pick up another app.” Rich — 10:50: “Isn’t this the model behind fast food? It’s good because it has fat and sugar in it, but consistency is huge. Like people who go on vacations go to McDonalds because they know what they’re going to get.” Paul — 15:50: “Design — brand focused design and the traditional qualities of design — were always about having a specific kind of voice. Like the work that Paul Rand does, or the work they do down the street at Pentagram. […] I recognize this, it feels familiar, it works within a set of parameters, but it’s original too.” Paul — 16:10: “There’s a huge tension in technology where [you have to] follow the rules of the SDK, follow the Human Interface Guidelines and make it looks exactly like the other apps […] or you’ll lose the user.” Rich — 19:35: “Credit to Adobe for giving every single engineer that worked on Photoshop props when you load it. The problem is that it zips by at 180mph.” Paul — 20:00: “If Adobe Photoshop worked like Mac apps typically worked, it would be a lot easier to learn and adapt to. But it would also be less differentiated and it’s Photoshop and it’s Adobe so it has its own thing going.” LINKS Software Development Kit Web Framework Creating a Chicken Sandwich From Scratch Microsoft Visual Studio Why We Fail: A Conversation with Victor Lombardi Pull-to-refresh Apple’s Human Interface Guidelines Google’s Material Design Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 28, 2018 • 28min
Bad Blood: A Conversation on Megalomania in Silicon Valley
Product is Humbling: This week, Paul Ford and Rich Ziade talk about John Carreyrou’s Bad Blood: Secrets and Lies In a Silicon Valley Startup, a book about “what can go wrong when you believe stuff”. Drawing comparisons to Wild Wild Country’s Baghwan and the late Steve Jobs, this episode discusses the founder of Theranos’ charisma within the culture of Silicon Valley. Was the failure of Theranos to deliver its product a case of collective megalomania, mass hysteria, or simply a refusal to say “I don’t know?” Paul — 2:00: “You’re looking in a mirror in some parts of this. You’ve met people like the people in this book. First of all, it’s hardware instead of software — and it’s healthcare hardware instead of software.” Paul — 3:05: “You cannot deceive the public with your blood product and tell them, ‘come to Walgreens and we’ll test everything and we’ll tell you what’s wrong with you!’ when you can’t do that.” Paul — 3:20: “There’s an element of self-deception throughout that I really found fascinating because that’s a big part of software. You kind of lie to yourself about how easy it’s going to be.” Paul — 4:30: “Clearly [Steve Jobs] knew what the limits of possibility were and he would just shove people right up through that. Past that limit.” Paul — 7:25: “It was also cool to see Silicon Valley connect to pharma, […] like this is Brave New World.” Paul — 8:55: “Everyone is starting to realize that the marketing message doesn’t correlate to reality. It’s this very tricky thing where the agency isn’t quite sure what its ethical responsibilities are because they’re about to put help information up.” Rich — 10:15: “You try to get in the head of the founder here and you have to wonder, is the founder terrible and self aware and has just decided, ‘ok, I am evil, I know what I’m doing is evil,’ or is this someone that just got lost and drank their own kool-aid?” Paul — 12:45: “The book ended up being about the way that litigation affects the truth about business, and how a business is run and operated at a certain scale.” Paul — 15:20: “Your number one job in any role where you’re dealing with the public is to reduce litigation risk. People don’t get that. My job has often been — when I’m writing, when I was an editor — you think constantly about the attack surface for litigation.” Rich — 18:30: “There are two ways to get people to stay with your organization: Fear or, really, a sense of commitment or loyalty to the place […] where if you’re doing it right, if someone leaves, you pause and reflect on yourself and wonder what happened.” Paul — 22:25: “It’s very easy if you are a smart, talented person who has succeeded to believe that you have perfect knowledge about things you know not a damn thing about.” Paul — 25:45: “Nobody pretends that real estate in New York City is a utopian life-changing industry that’s gonna make the world better. It’s just savage vampires sucking blood from each other.” LINKS Bad Blood by John Carreyrou Theranos Elizabeth Holmes Hot Startup Theranos Has Struggled With Its Blood-Test Technology Bill Burr’s Steve Jobs bit Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 21, 2018 • 31min
Getting Creative with Marketing: Rick Webb's Agency
Don’t Quit Your Day Job: This week, <a href="https://medium.com/u/168dab556633" target="_blank" rel="noopener">Paul Ford</a> and <a href="https://medium.com/u/e7173b64fd0d" target="_blank" rel="noopener">Gina Trapani</a> sit down with <a href="https://medium.com/u/3f5dbabb6556" target="_blank" rel="noopener">Rick Webb</a>, COO of <a href="https://www.timehop.com" target="_blank">Timehop</a>, to discuss his 2015 book <a href="http://www.rickwebb.net/agency-the-book/" target="_blank"><em>Agency: Starting a Creative Firm in the Age of Digital Marketing</em></a><em>.</em> Rick lays out how anybody — even someone born in a ditch in Topeka — can start an agency. He also leads a discussion about the legacy of viral marketing in his own career, and the history of the advertising mega-structure. <p> </p> <p>Rick — 5:55: “I think that at any moment in marketing there is some technology, craft, or medium that is the new emerging thing that’s very good for agencies to be able to make their mark in.”</p> <p>Rick — 7:20: “The book is really written like you came to this business as a craftsperson.”</p> <p>Rick — 7:50: “In the old days, an agency operated as an agent on behalf of their clients and the reason they’re operating as an agency is because they’re going to buy media… this is the classic definition.”</p> <p>Rick — 9:10: “That’s why they really want video ads to be a thing and they have since the early 2000s. They could just take the model they had and use them again — and they are winning. It is slowly becoming that.”</p> <p>Gina — 9:50: “Timehop is a great product. When it first launched […] it was something my company took a lot of inspiration from. It just let you kind of appreciate your social content in a perspective that you wouldn’t have had.”</p> <p>Rick — 11:15: “[Timehop uses] programmatic advertising. We don’t do data-driven advertising. Your data isn’t in your advertising.”</p> <p>Rick — 12:55: “There’s a business case for Timehop that’s out there, but really we took it because I believe in nostalgia. I always have. That’s why I wrote the first cheque for them. I like little simple things that are just a couple minutes of your day.”</p> <p>Paul — 17:40: “So we’re living in this world of giants. We scamper around in the shadows of dinosaurs as a little mouse with our firm, but a lot of the people listening to this show are people who are doing a reset of some kind in their career. If somebody wants to get into your world, what do they do?”</p> <p>Rick — 18:00: “I think one thing that really confounds everyone is the compensation structure of start-ups. Like there’s this widely pervasive belief you can get rich in start-ups.”</p> <p>Rick — 18:50: “Right now, hundreds of companies are being planned in New York. Maybe one or two will become a unicorn. […] The minute you can tell they’re going to go anywhere, everyone else can too. It’s just a waste of time.”</p> <p>Paul — 19:10: “Going to a late-stage start-up is just a job.”</p> <p>Gina — 22:18: “In the beginning, though, you have to have some resilience for feast and famine. You know, when you’re first starting out, you have to be able to take a couple of months where you’re not getting paid or getting paid very little.”</p> <p>Rick — 24:15: “You don’t have to quit your day job until you make enough to quit your day job.”</p> <p>Rick — 29:20: “Advertising is a very, very, very big part of our world and people don’t think about it. […] Mass media and technology are both primarily funded by advertising.</p> LINKS <ul> <li><a href="http://www.rickwebb.net" target="_blank">Rick Webb</a></li> <li><a href="http://www.rickwebb.net/agency-the-book/" target="_blank"><em>Agency: Starting a Creative Firm in the Age of Digital Marketing</em></a></li> <li><a href="https://en.wikipedia.org/wiki/The_Subservient_Chicken" target="_blank">The Subservient Chicken</a></li> <li><a href="https://www.timehop.com" target="_blank">Timehop</a></li> <li><a href="https://en.wikipedia.org/wiki/Martin_Sorrell" target="_blank">Martin Sorrell</a></li> <li><a href="https://lumapartners.com/content/presentations/lumas-state-of-digital-media-2018/" target="_blank"> LUMA’s State of Digital Media 2018</a></li> </ul>
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 14, 2018 • 29min
The Innovator's Dilemma
The Only Success that Matters: This week, Paul Ford and Rich Ziade discuss the figurative moats that protect companies like Facebook, Amazon, and Google from competition. Has anybody really figured out how to disrupt their markets? Why isn’t Postlight jumping on machine learning and blockchain? This episode is about companies zeroing in on their own strengths and focusing on their right-sized ideas. Paul — 3:10:“How do you function and thrive in a world where you know you’re never going to be the biggest? Where there are giant organizations with giant competitive moats around them and yet the whole narrative is like, ‘this is the only success that matters.’” Paul — 6:10:“Starbucks at one point was making little coffee shops that were not Starbucks but were really cool and looked local. They wanted to just make sure they had a place to test out ideas and they wanted to make sure they were getting that market.” Paul — 7:40:“It’s so hard for the legacy company to catch up.” Rich — 8:10:“I think the way you disrupt is you eliminate steps. There was a day when you’d have to sign on to the internet with some internet provider. There was a day when you weren’t on the internet and when you wanted to get on the internet you dialed a number… Then you’d open your browser, and you’d go to Google.com, then you go into the search box and search. Google decided to come out with a browser. I couldn’t get it. Firefox was killer. It was excellent at that point in time… It turns out the only reason they were doing it was to eliminate one of the steps. The search bar and the URL bar became one.” Paul — 11:40:“Organisms at this size are vulnerable in a very sort of macro way. They’re vulnerable to economic shifts, technological disruptions, and cultural shifts. They’re not vulnerable to somebody else [doing] something 4% better, because then they’ll just buy them. Maybe global warming will destroy Google.” Rich — 16:30:“It’s funny, right? These monsters are competing with each other. They’re paranoid about each other. We started this with the moat. I mean there’s the moat between Starbucks and Pete’s Coffee — those are little moats compared to what’s going on [between Amazon and Google], so how the hell do you get in?” Paul — 17:30:“What we did is we made a decision to just focus on being a good company that puts nice things in your hand, and build solid platforms.” Paul — 19:16:“The giant tech companies, because they have such loud voices in the room, they get the press, they get to define the web and they define mobile… They eat up all that oxygen and they define success entirely for the vast majority of human beings.” Rich — 25:15:“That’s the tone of this. Just keep your chin up. Don’t ask if [you’re] going to be the next Facebook. Who wants to be Facebook?” Paul — 25:30:“When you are in this world and you listen and you pay attention to the media, you feel like an idiot if you don’t have a trillion-dollar opportunity.” LINKS Lily Tomlin — This is a Recording Slack Tensor Processing Unit TensorFlow Google Brain Stealth Starbucks Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 7, 2018 • 32min
Why We Fail : A Conversation with Victor Lombardi
Learning from Failure: On this week’s episode Paul Ford and Will Denton sit down with Victor Lombardi to talk about how great experience design often fails. We talk about taking a humanist approach to UX design within a corporate role, look at design that has failed, and find ways to detect early signs of failure. We also make fun of Google Plus. ►iTunes/►SoundCloud/►Overcast/►Stitcher/►MP3 /►RSS Victor — 4:47: “When your product is money, it’s hard not to get greedy.” Victor — 6:58: “That blew me away: that there are people doing this work. They can be technical but their job is really to interface with humans.” Victor — 18:10: “If you’re not really in touch with the customer [that’s an early sign of failure]” Paul — 19:34: “That’s your whole world view, and then [apple comes in] and is like, ‘actually you’ve been thinking incorrectly’”. Will— 20:36: “Can we add a little addendum [to the book], ‘lots of money and sheer bravado will get you through’ [your failures].” Victor— 20:39: “They have such a great history of questioning our expectations and getting away with it, that it’s become a pretty good strategy for them to keep cannibilizing themselves, messing with our expectations of what we should be doing with our software and getting away with it 90% of the time.” Paul — 20:57: “You’re a humanist at heart … and that’s not a corporate mindset. The corporate mindset is that we have to basically be flawless.” LINKS Victor Lombardi Victor on Twitter Why We Fail: Learning from Experience Design Failures Timex Sinclair Joy Mountford Brenda Laurel Bruce Tognazzini Wesabe Mint Why wesabe lost to mint Agile Google Plus Google Photos Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 31, 2018 • 28min
Putting A Fine On Great Experience Design
Great Experience Design Leads To Anti-Competitive Practices: In the wake of the EU’s decision to issue Google a $5 billion fine, Paul Ford and Rich Ziadetalk about how great experience design obliterates competition while antitrust laws cramp designers’ style. In between conversations about the ethics of being able to choose, we learn that Rich would die without being able to choose between Vietnamese and Italian coffee, and whispers that Postlight could be shipping an app to finally unite people who walk their cats on leashes. ►iTunes/►SoundCloud/►Overcast/►Stitcher/►MP3 /►RSS Paul — 2:40: “It’s useful, right? Actually what I do is I use it with the kids a lot, when it’s like, who’s got the first shower? It’s like, ‘hey Google, flip a coin.’” Paul — 3:05: “[Google] knows everything. It’s very smart and it’s a giant company that doesn’t just provide search interfaces anymore, even though that’s its base. It’s worth noting the way it makes money is advertising products on top of those search experiences.” Paul — 4:15: “First of all, nobody wants DuckDuckGo down there. The people who do have already opted into hacking their palm tree out. It’s Google. Nobody wants ‘Bing Phone.’” Paul — 6:35: “Europe… home of Europeans who don’t always see giant privacy-busting companies that track you everywhere you go as a good thing. It’s a damn shame. I mean, what is the point of America if not to make those companies happen?” Paul — 7:20: “The European Commission has fined Google $5 billion — which, actually is a meaningful amount of money, finally — for having all that convenience! What they see is that Google has pushed manufacturers to use Android on the phones that they create. It’s locked them into an Android ecosystem that Google controls.” Paul — 8:25: “Now you’re in a position that’s not dissimilar from back in ye olden days when Microsoft got in big trouble for bundling Internet Explorer and really integrating it with the Windows operating system in such a way that it became less interesting and more of a challenge for people to download other web browsers.” Paul — 9:15: “Many of our listeners are probably on iPhones, and they’re actually very much in the global minority.” Rich — 10:30: “This isn’t working for me. What’s anti-competitive? It’s a phone. I’m going to be anti-antitrust. That’s a double negative, sort of. If you want to compete, design a phone [and] sell a phone.” Paul — 11:10: “To catch up to Google feels like an impossible task.” Rich — 12:10: “A lot of the motivation around antitrust is control and your ability to control the value of things.” Rich — 13:20: “This is ultimately about the consumer. If competition does not thrive and people are not given the opportunity to innovate for the benefit of a consumer, then too much power gets concentrated in one place.” Paul — 19:30: “Look, this was not the way it was supposed to go. The way it was supposed to go is that AOL existed, and then there was MSN, the Microsoft Network, and there’d be like four or five of those, and they would duke it out to provide cool services and interesting media content to people through their modems.” Rich — 21:13: “The impact of anti-competitor practices and how they have to be modified actually affects the user experience.” Paul — 24:25: “It will be a switch that handset makers will have to implement, and Google will have to make it part of the software, and it will allow for people to choose their browser and choose their default search experience and that will be embedded into Android. You won’t get the ability to search with your voice if you don’t opt into Google.” Rich — 25:30: “Great experience design leads to anti-competitive practices.” LINKS Experience Design DuckDuckGo European Union vs. Google What is ‘Antitrust’? Sherman Antitrust Act
Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 24, 2018 • 26min
Version Control : A Conversation On Tracking Changes
Two Jabrons Shooting the Shit: Source management, change management, version control — is there a better, more modern way to track changes in software? This week, Paul Ford and Rich Ziade hash it out. For decades, change management has been a huge part of computing, but how has it developed over time? What works, what hasn’t, and where are we heading? ►iTunes/►SoundCloud/►Overcast/►Stitcher/►MP3 /►RSS Paul — 3:00: “Really what it’s about is that life is not linear, work is not linear. Two people need to work on one thing at the same time.” Paul — 3:25: “Code tends to be simple text files. Version control and change management of code have been a huge part of computing for decades and decades.” Rich — 4:00: “The internal network, or the shared network, was a pivotal point. Because you wanted that productivity of having a shared network.” Rich — 5:00: “You’re spewing out the key requirements of what’s gonna make decent version control. Keep versions — huge. Don’t just overwrite. Absolute requirement. Mark who did what.” Paul — 6:10: “Here’s what’s tricky to remember. We need to track lots of files. We’re not just talking about one. It might be a big directory with lots of sub-directories and lots of files… You could lock a file and say no one else could get this. In some different kinds of version control systems, especially in publishing workflows, that’s the primitive version. You’re in a world of pain. Every time somebody tries to do locking in version control, it just means everyone is like, ‘Can I get the file?!’” Rich — 6:45: “So locking’s not a good idea. You would think, rationally, that it would be a good idea.” Paul — 7:10: “Locking still shows up. You still see it in marketing content management tools where it’s like I’m gonna go in and edit that file but only I can edit it.” Paul — 7:35: “One of the reasons they like to lock in content management is that the content is really kind of arbitrary. If I give you two text files, it’s actually pretty easy for a computer to be like ‘this line isn’t in this file but it is in this one.’” Paul — 10:35: “The modern way is decentralized version control systems. What makes them decentralized is that you have a copy of the code and you have a copy of all the changes that came before it. You download everything, and that sounds like it would be huge but actually it’s not.” Paul — 11:20: “I want the latest version. I enjoy reading the source code. I have a twenty-year relationship with this piece of software at this point. One of my better, closer relationships in life.” Paul — 12:15: “You don’t necessarily get every change that was ever made, except that if there was a change that lead to the current state of that software — like here’s what it took to get us to today, you’re basically guaranteed to have that version and all the versions going backwards.” Paul — 12:45: “The nice thing about having everything is that you can make your own changes and you can compile your own software and that’s all good. If they do something you don’t like, you can roll back and work from the old version.” Paul — 13:25: “What Github provides — the thing about version control systems is that there actually is no canonical version, and this is really hard for people to understand. I had my copy of the software, you had your copy… The whole thing that makes your text editor, including the icon. That’s all in a folder that I got from somebody. Paul — 14:00: “There’s no owner, you and I are just sharing.” Rich — 19:55: “In a way the revelation here is policing at the top level. Let everyone work. Nobody can step on anyone else, but to maintain order up at the top — very low coordination.” Rich — 20:20: “There’s actually something very social about GitHub’s software.” Rich — 22:50: “[Why did Microsoft buy GitHub?]To reconnect Microsoft to a new way of working.” Paul — 23:00: “Microsoft has always been great about developers. For all of their faults and their justice department shenanigans, no one ever doubted that they truly cared about giving people a good experience writing software. This is keeping with the core ethos of the company. They want people to be more productive making and doing things with computers at a low level.” A full transcript of this episode is available. LINKS Version control — Wikipedia Microsoft Visual SourceSafe GitHub Emacs text editor Pull Requests Marlin’s Park sculpture Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 17, 2018 • 29min
More Than Type & Color: A Conversation With Robyn Kanner
How does systems thinking influence design thinking? How much of shipping new design is about coping with anxiety? What do designers and basketball players have in common? From Abstract Theory to Capitalist Practice: This week, Paul Ford and Rich Ziade meet with designer Robyn Kanner to discuss her journey from a tiny art school to a UX designer at Amazon to the founder of MyTransHealth. We talk about the conversations designers should be having and the complex systems that inspire Robyn’s design practice. Robyn also reveals the surprising turn in her design journey that taught her how to throw a literal punch while Paul and Rich wrestle with the idea that, much like a basketball team, different designers do different things. [podcast player] ►iTunes/►SoundCloud/►Overcast/►Stitcher/►MP3 /►RSS Paul — 2:15: “That is a very empowering moment when you go like, ‘I can make my own reality,’ and as you get better you start to look like a better and better musician regardless of how your music is.” Paul — 5:30: “When you create something and there’s a lot of heat and light, and you’re making that new thing, your life is really tumultuous at that point. Then it goes out — it’s very emotionally tiring to go back to it.” Robyn — 5:55: “I think my identity was a ‘bad thing’ for a while and then all of a sudden became a good and popular thing, and never really having the time to process that while trying to ship an actual experience — that was sort of the experience of it.” Robyn — 6:25: “It’s not that they weren’t understanding [my identity], they just didn’t know how to have a conversation about it. They weren’t able to separate me from the work that I did and it was a deep UX problem to solve that kind of stuff […] It was a lot of patting me on the shoulder like, ‘good job, kid!’ and I was like, ‘if this was a shoe company you would think I was the freshest shit. It’s because it’s like a healthcare company you’re devaluing me right now.’” Robyn — 7:35: “[Design thinking] is a methodology. I think designers think very highly of themselves for something that’s remarkably simple for the most part. I think design thinking is like, ‘great, you know how to work post-its, cool!’” Robyn — 8:15: “When I think of systems, I think of things that already exist. I think music is one of the most perfect systems ever because everything has a time signature, everything has a rhythm and a melody. They all work together at the same time which is to me the most wild shit in the world… It’s all harmonious.” Robyn — 11:00: “What’s interesting in-house is that you have to deal with politics. I think if you take the sprint at face-value it’s really cool. Once you introduce company politics it gets a lot hazier. I think when it comes to that approach you need a person in the room who can balance feelings.” Robyn — 14:00: “Everything has a legacy, right. Every time I touched a product at Amazon, I knew I might be messing with code that’s at least seven years old.” Robyn — 15:40: “[The goal of Amazon] is to try to naturally be in your life.” Robyn — 16:05: “If you use time as the success metric, then you start having questions about where does this person need me, or where can I be more effective in their life?” Robyn — 18:20: “If we think about the classic definition of design, it’s the solution to a problem within aesthetic constraints. For some unknown reason, people got it in their head that that meant type and color. For the life of me, I don’t fucking know why, because for me it means so many different things, and those different things are the conversations that really excite me.” Robyn — 22:35: “Yes, I’ll get you the rectangle but we’re gonna talk about it first. That’s it. If we have a conversation about it first and we can figure out that the rectangle does X, Y and Z, then I’ll get you the rectangle.” Robyn — 24:00: “If somebody is asking me for a rectangle and they’re more frustrated with the fact that I’m asking them a question about the rectangle, I don’t think I’m the problem in that situation. I think the problem is you can’t tell me why you need a rectangle.” Paul — 24:35: “So your goal is to back people into systems that they can then use to do better work in the future.” Robyn — 25:05: “A basketball team is made up of many people that do different things. There’s a center, there’s a point guard, there’s a small forward — they’re all basketball players. ‘Designer’ is just an umbrella word that includes a lot of different people.” [A full transcript of this episode is available.] LINKS Robyn Kanner MyTransHealth Greenfield University of Maine at Farmington Staples Systemic Design Rookie Mag: A Conversation with Robyn Kanner Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 10, 2018 • 25min
Can You Ship It? : When Design and Engineering Isn't Enough
The Game of Product Management: This week Paul Ford and Rich Ziade record a live podcast episode at our Ship It! meetup. We dive into the blockers that slow us down, the drivers that move us forward and we compete to see who can ship it. We also get a window into Paul’s keynote skills! 4:00— Paul: “[Product Management] is kind of the uber topic of our existence: How do we get these things shipped? We might know how to engineer, we might know how to design, but putting it all together and getting it out into the world is hard as hell.” 9:34 — Paul: “That looks like someone who can ship a process, we need someone who can ship a product.” 10:22 — Rich: “There’s nothing more effective than two or three people in Slack, beating the shit out of a problem. Meetings suck.” 11:25 — Rich: “This is about leadership stepping in and giving you advice because they just read a thing in Fortune.” 11:39 — Rich: “There is an art in responding to a leader and getting them to go away.” 15:18 — Rich: “Paranoia is very, very powerful.” 19:29 — Paul: “Even in success, you’re going to find failure.” A full transcript of this episode is available. LINKS Ship It We’re Hiring Keynote Agile Manifesto Slack Flickr Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


