Catalyst

This week on Track Changes, Paul and Rich sit down with a live studio audience to discuss funnels. Lately, Salesforce and Mailchimp seem to be everywhere, from the buildings around us to the platforms we’re creating for clients. How can we integrate sales funnels without destroying user trust? Can we understand the immense economy underneath each online click? What does this mean for the future of the platforms we create? Spoiler: Paul created an acronym to help us out! LINKS Salesforce Mulesoft The marketing technology landscape This episode was recorded by Chandra Bulucon See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beyond metaphors and into the digital future : In 1973, Xerox PARC introduced the Xerox Alto. It was the first computer to support an operating system based on a graphical user interface. This began the desktop metaphor; the computer monitor as if it were the top of the user's desk. Forty-six years later, the metaphor lives on. We talk about files and documents— even when there’s nothing to print. Why are we still hung up on the desktop? Can we imagine a digital future free of off-screen comparisons? Paul and Rich ponder the possibility, and more. Links: Notability (app) DocuSign (app) History of the Xerox Alto See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The battle over the App Store is far from over: In March Spotify launched Time to Play Fair, a website outlining how Apple mistreats companies like Spotify by charging excessive fees, blocking upgrades and promoting its own services in its App Store. Shortly after, Apple fired back in a press release, making the case that Spotify’s claims are misleading This week, Paul and Rich weigh in on the squabble. Is Apple really muscling in on Spotify? How symbiotic is their relationship? Why is Spotify making this case now? What are the implications of opting into the platform economy? Links: Spotify's Time to Play Fair Apple ‘Addressing Spotify’s claims’ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Go In?:  On today’s episode of Track Changes, Rich and Paul sit down with Andrew Smith, a journalist and writer who recently learned to code. We talk about following curiosity, and learning to program in a world where almost everything we interact with is mediated by code. We discuss Andrew’s pivot from writing about music and culture, to technology and high-finance, and dissect what that says about our lives today. We also get some insight into Andrew’s most recent research into the kids who ran the internet through 1995 - 2000 (Spoiler: the reasons behind the dot-com crash are a sham!).   LINKS Andrew Smith https://andrewsmithauthor.com/splash/ Andrew on twitter https://twitter.com/wiresmith?lang=en Moon Dust : In Search of the Men Who Fell to Earth https://www.amazon.com/Moondust-Search-Men-Fell-Earth-ebook/dp/B005EJKRDM Douglas Rushkoff https://rushkoff.com/ Real Player https://en.wikipedia.org/wiki/RealPlayer Quincy Larson https://twitter.com/ossia Free Code Camp https://www.freecodecamp.org/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It is always a negotiation: This week on Track Changes, Paul and Rich discuss how to be a good manager and leader of people. We compare past experiences we’ve had as managers at our worst and best selves, and what we’ve learned from them (Tip: do not passive aggressively go in!). We discuss the importance of building a culture of speed and execution from the beginning, and how to foster conversation around timelines and scope. Paul and Rich also give tips on how to push back on a manager’s demands, in the right way.   Rich— 2:11: “Consensus and discussion and dialogue around decisions are really important. But as a leader, sometimes you actually want to apply a little pressure … and applying that pressure means there is less dialogue.” Paul— 7:26: “You are always caught between do I mentor this person and give them a model of thinking that they can apply or do I tell them what I need to get done and assume that they will figure it out later.” Paul— 13:21: “It really is a negotiation. If you firmly believe that anything less than 6 weeks completely is a risk, then you have to come back to me and say, ‘we have got to cut scope’. We don’t want to fail and be humiliated in public.” Rich— 16:54: “The best advice I can give [to someone with a manager]… is pause and think about what are the motivations that are creating that pressure. … if you pause and think about those motivators, then a) you start to empathize with why you’re getting that pressure and b) you can actually have dialogue when you are talking to your manager about that pressure. It actually opens up their thinking and they start to see a leader, in you.”See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Turning the universal mouse button on its head: this week, Paul and Rich discuss the importance of getting into new skills and unlearning old habits. We look at Rich’s new interest in Blender, how it’s led to him making a beautiful hotdog, and the time it takes to learn how to use a 6 button mouse (spoiler: it doesn’t take long!). We talk about how the phone is the new computer and what that means for the future of the desktop. We also invite you all to attend our live podcast taping on April 11th at Postlight! Links: blender https://www.blender.org/ blender guru https://www.blenderguru.com/ the architecture of open source applications http://aosabook.org/en/index.html net logo https://en.wikipedia.org/wiki/NetLogo jupyter https://jupyter.org/ raspberry pi https://www.raspberrypi.org/ little bits  https://shop.littlebits.com logitech MX Anywhere 2 https://support.logitech.com/en_us/product/mx-anywhere2 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Good design doesn’t have to be complex: Like many, Rich feels like a bit of an outsider when it comes to design. To non-designers, the field can seem confusing, at times even intimidating. But it doesn't have to be like this way. At Postlight, design drives the process, and in this episode we break down that process.   Paul and Rich are joined by Postlight’s directors of product design, Skyler Balbus and Matt Quintanilla, who lead Relay, the Postlight design sprint. What is a design sprint? What makes good design? What role should it play in product development? And what makes a great product designer? The team answers these questions and more.   Links: Relay, Postlight’s design sprint Google Ventures’ Design Sprint Thoughtbot’s playbook See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can a reclusive coder become a criminal mastermind?: Journalist and author Evan Ratliff spent four years piecing together the story of Paul Le Roux, a programmer who began by selling hundreds of millions of dollars’ worth of painkillers through an online prescription drug network— but he didn't settle. The rest of Le Roux’s story spirals into a grim parody of startup culture not even a novelist could’ve dreamed up. In this episode Paul and Rich sit down with Ratliff to discuss his new book, The Mastermind, the true account of the decade-long pursuit of Le Roux. What happens when expertise on information security and internet infrastructure falls into the wrong hands? What could have become of the villainous tech-savvy entrepreneur? What can the tech world take away from this eerie chain of events? Links: Evan Ratliff Evan Ratliff on Twitter The Mastermind by Evan Ratliff The Mastermind on Amazon Evan Ratliff’s piece on Wired Paul Le Roux on Wikipedia E4M on Wikipedia See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The web is a mess, and it’s getting messier: This is something you know if you read articles online. Close the pop-up, scroll past the ads, and click ‘next page’ to finish the piece. You’re right, it shouldn’t have to be this hard. In 2009, Rich hacked together simple bookmarklet called Readability, which would turn a cluttered article page into the essentials— a headline, headers, images, and the article. The project’s impact is undeniable. After more than five years of operation, Readability was shut down and replaced by Postlight’s Mercury Toolkit, a lighter, more flexible open-source web parser. In this episode Paul and Rich are joined by Postlight developer Adam Pache to talk about the online battle over usability, Python versus JavaScript, knowing when to go open source, and contributing to Mercury. Links: Mercury Mercury on Twitter Mercury in the Chrome Webstore Adam Pash Readability shutdown announcement Instapaper Lifehacker Snowfall by The New York Times See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Creative Path to Find What's Next :  Harper Reed could have listed his many accomplishments on the historical monument he installed in his parents’ front yard. It could have said that he founded Modest, a mobile retail startup eventually acquired by Paypal, or that he was CTO of Threadless and the 2012 reelection campaign of Barack Obama. Instead, he and his brother Dylan chose to commemorate their exploration of Uranus. It’s no wonder Rich often hears Paul say “I wonder what Harper Reed would think”. In this episode, we find out; the pair talk to Harper about his dad’s Apple IIc, coming of age during “the most rapid capital expansion in the history of the universe”, political tech, mobile commerce, and what comes next for the defiant technologist.   Links Harper’s website and Twitter Harper and Dylan Reed’s boyhood home monument Threadless Dylan Reed’s Twitter Dylan Richard, cofounder of Modest, on Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.