

Healthcare Goes Digital
Impetus Digital
We are covering topics on tissue 3D bioprinting, clinical trials in silica, quantum computing in product development, blockchain-powered patient management portals, nanotechnologies, and digital therapeutics. We are also covering topics on leadership in the new pharma paradigm post-COVID-19 and what it will mean to function in the new virtual world we find ourselves in. We will be asking how pharma business models will need to change and what new partnerships will need to develop as a result of this pandemic. At Impetus Digital, we believe all new, great ideas start with a conversation. Building on each other's ideas over time. One step at a time. This is how we believe positive disruption will occur. At Impetus Digital, we are leaders in delivering virtual collaboration experiences for life sciences companies. We offer the most comprehensive virtual meeting and event tools and services on the market. The Impetus InSite Platform® is a turn-key software solution that enables a “long-game” approach in connecting brands with key stakeholders, both synchronously and asynchronously. Its customizable, multilingual interface and its robust, pharma-compliant security make it the ideal choice for authentic engagement. Founded in 2008, we have over a decade of experience in virtualizing meetings and events. We offer a full range of strategic, medical writing, and digital services to help make the transition to hybrid events seamless. Visit our website www.impetusdigital.com to learn more!
Episodes
Mentioned books

Sep 8, 2020 • 1h
Remote Patient Monitoring in the COVID-19 Era and Beyond with Leon Eisen, Chief Executive Officer of Oxitone
Leon Eisen, Chief Executive Officer of Oxitone, talks about “remote continuous care”, the role of AI-powered predictive analytics and alerts in providing this type of care. We also explore how Oxitone is being used to remotely supervise quarantined residents amidst the COVID-19 pandemic in Israel, the barriers to all high-risk chronic disease patients accessing “remote continuous care,” and how this type of technology differs from traditional sensor measurements.To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalLeon Eisen: https://www.linkedin.com/in/leoneisenOxitone: http://www.oxitone.com/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Sep 2, 2020 • 56min
Social Health Prescription: Connecting People, Empowering Patients, & Improving Outcomes with Lynda Brown-Ganzert, Founder & CEO of Curatio
Lynda Brown-Ganzert, Founder & CEO of Curatio, discusses the concept of social health prescription and the inspiration behind Curatio. We also explore questions such as how AI and “intelligent matchmaking” can be leveraged to scale digital patient support, how the pharmaceutical and healthcare industries can work to improve patient-centricity, and what digital/mobile health technologies will have the biggest impact in the near future.To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalLynda Brown-Ganzert: https://www.linkedin.com/in/lyndabrownganzert/Curatio: https://www.curatio.me/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Aug 27, 2020 • 54min
Leveraging Data, Technology & Expertise to Solve Problems & Transform Healthcare with Tushar Pant, Consulting Executive in Healthcare at IBM
Tushar Pant, Consulting Executive in Healthcare at IBM, discusses how technology is transforming healthcare. Among many other things, they explore how IBM is working to improve the healthcare industry in Canada, the technology behind IBM Watson, and methods to improve system interoperability in healthcare. Natalie and Tushar also give their predictions for digital health technologies they believe will come about in the post-COVID world. To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalTushar Pant: https://www.linkedin.com/in/panttushar/IBM: https://www.ibm.com/industries/ca-en/healthcare/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Aug 27, 2020 • 57min
Reimagining Healthcare Through Integrated Digital Health Empowerment with Yianni Serpanos, Founder & CEO of HealthTechX
Yianni Serpanos, Founder & CEO of HealthTechX, discusses a variety of topics, including how COVID-19 has affected the uptake of telehealth among allied health professionals in Australia and worldwide. Yianni also provides his tips for success when it comes to healthcare providers involved in telehealth or other digital health solutions. Further, we dive into the many events and healthcare innovations that HealthTechX spearheads, the barriers preventing patients and providers from embracing digital health innovations, and many more inspiring topics.To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalYianni Serpanos: https://www.linkedin.com/in/yianni-serpanos/HealthTechX: https://healthtechx.com.au/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Aug 26, 2020 • 58min
Examining the Interface Between Healthcare and Society with Mark Shapiro, MD, Founder & Host of the Explore The Space Podcast
Mark Shapiro, MD, Founder & Host of the Explore The Space Podcast discusses among other things, how his background as a hospitalist has motivated him in communicating science and medicine to the public through his own podcast. We also touch on the four main pillars of his series, as well as the role of digital technologies in addressing complex medical and social issues such as COVID-19, the opioid crisis, gun violence, and climate change.To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalMark Shapiro: http://linkedin.com/in/markshapiromdExplore the Space Podcast: http://www.explorethespaceshow.com/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Aug 17, 2020 • 57min
Using Health IT to Improve the Healthcare System with Scott Arrol, Chief Executive Officer at New Zealand Health IT
Scott Arrol, Chief Executive Officer at New Zealand Health IT, discusses the roles of interoperability, connected health, and digital identity in enabling a healthier population. We also explore how NZHIT and its members are working collaboratively across the health sector to position digital health technologies as a key enabler of quality health and social care services. Further, we touch on hot topics such as data privacy and cybersecurity concerns, eMental Health, the effects of the recent COVID-19 pandemic on digital health, and the barriers to digital health adoption in New Zealand and internationally.To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalScott Arrol: https://www.linkedin.com/in/scottarrolNZHIT: https://www.nzhit.nz/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Aug 13, 2020 • 60min
Unleashing the Potential of Multichannel Digital Strategies in Healthcare with Christine Jacob, Founder and Managing Director of Digi-Bridges
Christine Jacob, Founder and Managing Director of Digi-Bridges, talks about the future of mobile and digital health, including exciting technologies such as VR and AR. We also touch on a wide variety of subjects such as the importance of user engagement strategies when it comes to mobile health and other digital technologies, the potential barriers to mobile health technology, and the use of data gathered from these technologies. Finally, we also discuss what technologies Christine is most looking forward to seeing enter the healthcare industry and ways to make digital health more "patient-centric." To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalChristine Jacobs: https://www.linkedin.com/in/christinejacobDigi-Bridges: https://digi-bridges.com/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Jul 30, 2020 • 52min
Three-Dimensional Planning for Precision Medicine with Jordan Mills, CEO of MirrorMe3D
Jordan Mills, CEO of MirrorMe3D, explores her professional journey and key learnings from working in several startup companies. Jordan also discusses the work she is doing at MirrorMe3D and the use of three-dimensional planning and printing in soft tissue surgery. Further, we touch on topics like augmented reality, patient data privacy, and machine learning in precision medicine, plus much more!To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalJordan Mills: https://www.linkedin.com/in/jordanlmills/MirrorMe3D: https://www.mirrorme3d.com/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Jul 30, 2020 • 57min
Virtual Reality in Medicine and Clinical Research with Ville Leppälä, Vertical Lead for Research and Medical at Varjo
Ville Leppälä, Vertical Lead, Research and Medical, at Varjo, discusses the potential applications of virtual reality, augmented reality, and mixed reality in medicine and healthcare. They explore a variety of different subjects, including how and why VR/AR/XR has received more attention during the current COVID-19 pandemic, possible roadblocks to implementing these technologies in healthcare, and different use cases in biomedical research, design, engineering, and training.To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalVille Leppälä: https://www.linkedin.com/in/leppala1/Varjo: https://varjo.com/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital

Jul 29, 2020 • 1h 3min
Potential Benefits and Dangers of Big Data Analytics with Brenda McPhail from the Canadian Civil Liberties Association
Brenda McPhail from the Canadian Civil Liberties Association talks about a myriad of different subjects related to information-gathering and surveillance in Canada, and how this information is being used. They explore meaty topics such as mobile health technologies, cybersecurity risks of DNA testing, health data ownership, and privacy issues that have arisen from the COVID-19 pandemic. To find out more about Impetus: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: https://www.impetusdigital.com/Impetus Digital LinkedIn: https://www.linkedin.com/company/impetus-digital/Impetus Digital Twitter: https://twitter.com/impetus_digitalImpetus YouTube: https://www.youtube.com/ImpetusDigitalBrenda McPhail: https://www.linkedin.com/in/brenda-mcphail-49222115/Canadian Civil Liberties Association: https://ccla.org/Impetus Digital has been delivering best-in-class virtual and hybrid meetings, events, and programs for global life science companies since 2008. We work closely with clinical, market access, medical affairs, marketing, medical education, and many other departments to virtualize their internal and external stakeholder meetings, such as advisory boards, learning programs, working groups, and congress engagement initiatives. We partner with clients at all stages of the product life cycle, from R&D to loss of exclusivity.Click the social media buttons to share this episode with your network!To learn more about Impetus, our services, and our tools: https://www.meetwithimpetus.comNatalie Yeadon LinkedIn: https://www.linkedin.com/in/natalieyeadon/Impetus Digital Website: Home PageLinkedIn: https://www.linkedin.com/company/impetus-digital/Twitter: impetus_digitalYouTube: Impetus Digital


