

Make Me Smart
Marketplace
Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
Episodes
Mentioned books

7 snips
Dec 13, 2025 • 25min
Floridians feel the impacts of climate change
Jessica Meszaros, a Florida climate change reporter at WUSF, joins to discuss how the state is coping with the impacts of climate change. She shares insights on the welcome break from hurricanes this year, yet highlights the continuing challenges of skyrocketing home insurance premiums and rising utility bills. Jessica dives into the pressures facing Tampa residents and the political ramifications of these climate costs on local policies. The conversation wraps up with a fun segment, blending serious issues with light-hearted banter.

Dec 11, 2025 • 16min
Why the Fed cut interest rates
Nancy Marshall-Genzer, a Marketplace correspondent with expertise in Federal Reserve coverage, dives into the recent interest rate cut by the Fed. She explores the internal debates among Fed members about inflation and jobs and the implications of incomplete data on decision-making. Nancy also discusses President Trump's influence on Fed leadership choices, the potential successors, and what the rate cut means for consumers, from credit cards to refinancing risks. It's a fascinating look at the intersection of economics and politics.

Dec 9, 2025 • 18min
Deep-sea mining: The next frontier for critical minerals
In this intriguing discussion, Daniel Ackerman, a deep-sea mining reporter and creator of the Seabed Spotlight newsletter, unpacks the allure of the ocean floor as companies seek rare-earth minerals. He explains how polymetallic nodules, rich in metals, form over millions of years. Daniel also examines the technological, legal, and environmental controversies surrounding mining in international waters, as well as the geopolitical competition between the U.S. and China. Tune in for insights into the future of this controversial frontier!

Dec 5, 2025 • 28min
Shopping through a K-shaped holiday season
Kristin Schwab, a Marketplace correspondent and retail expert, shares insights into this holiday season's shopping landscape. She discusses the intriguing K-shaped economy, where high earners push retail spending, while many consumers feel cautious. Early data reveals record-breaking spending, despite concerns about rising credit card debt and the buy now, pay later trend. Kristin also highlights the creeping influence of AI in shopping and a notable shift towards purchasing secondhand gifts, aligning with sustainability trends.

Dec 4, 2025 • 19min
Is the U.S. a gerontocracy?
Owen Zidar, a Princeton economist and public affairs professor, discusses the implications of the U.S. evolving into a gerontocracy. He highlights the alarming wealth gaps affecting younger generations and critiques how public policy has favored older Americans. Zidar explains how low interest rates and rising asset prices have bolstered boomers' wealth while leaving younger people behind. He calls for campaign finance reforms to enhance representation and urges a critical investment in youth to foster future growth.

Dec 2, 2025 • 21min
The human story behind a digital time capsule
David Ewalt, Editor-in-chief of Scientific American and creator of the Forbes email time capsule project, shares insights into his two-decade journey of digital messages. He discusses the innovative design of a 20-year delivery system amid evolving technology. Ewalt highlights the importance of human custodianship in preserving digital communication and reveals the emotional responses from recipients discovering their archived messages. His personal reflection on his own time capsule message offers a glimpse into his past ambitions.

Nov 28, 2025 • 32min
From "Million Bazillion": What is Black Friday?
Delve into the fascinating history of Black Friday, from its surprising Philadelphia origins to its evolution into a nationwide shopping spectacle. Discover how the Army-Navy game influenced the day and fueled retail growth. Learn clever shopping strategies, including the tactics behind loss leaders and impulse buys, and gain practical tips on budgeting and mindful spending. As hosts share personal shopping experiences, they highlight the importance of thoughtful giving over flashy purchases in the spirit of the holidays.

Nov 27, 2025 • 34min
From "How We Survive": The Dry Line
As the climate shifts, farmers in Kansas face challenges adapting to the evolving dry line. Amy Scott explores innovative solutions, like the Emkes' use of triticale to conserve moisture. She delves into the troubling decline of the Ogallala Aquifer and discusses the impact of crop insurance on planting decisions. Insights from wheat breeders reveal promising new varieties that combine yield and disease resistance. The conversation extends to global implications of Kansas’s agricultural struggles, highlighting the interconnectedness of local and global food supplies.

Nov 25, 2025 • 19min
How prediction markets are transforming sports betting
Dustin Gouker, a seasoned gambling industry writer and analyst, joins the conversation to explore the impact of prediction markets on the sports betting landscape. He highlights the explosive growth of online betting since 2018, with over $100 billion wagered annually. Dustin delves into how prediction markets, like Kalshi and Robinhood, differ from traditional sportsbooks, and discusses their potential to enhance fan engagement. Legal battles loom as states clash with prediction platforms over regulations, making for a fascinating look at a rapidly changing industry.

Nov 22, 2025 • 23min
Cheers to hosting better parties this holiday season
Casey Elsass, a food writer and cookbook author known for "What Can I Bring?", joins to share invaluable tips for holiday hosting. She emphasizes the importance of setting expectations for guests to elevate gatherings. To keep food budgets in check, Casey suggests co-hosting and sourcing contributions. Quick decor upgrades include simple floral arrangements and tea lights. Plus, she reveals secrets for being a great guest and how to tackle cleaning anxiety with strategic planning. Gather your friends and create memorable moments this holiday season!


