The $100 MBA Show

Apple knows what they’re doing.Love ‘em or hate ‘em, the world’s leading tech company has a unique ability to excite their own market. Each year, Apple’s fall announcement of new products and updates causes a stir — and offers incredibly valuable lessons for entrepreneurs.Today, we share 4 of those lessons.Apple events are worth watching for any business founder. When this company puts what they have on the table, you can glean crucial insights into their mission and strategy. Then, you can apply those broad lessons to your own operation. Hear what we got from this year’s event, and how you can use it too. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts. When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand.In other words, your customers become your greatest marketing asset — without you even asking them to.Today, we explain how and why movement-based businesses succeed. With examples from small businesses and household names, we explore how engaging people in a philosophy creates a business that thrives and endures. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s a symbol worth?When you start a business, you start lean. That means making careful choices about where to spend your marketing dollars. When it comes to branding, how important is the company logo? How much is really worth investing when you have plenty of other costs?It’s Q&A Wednesday, and we’ve got a listener with a brand-new business who needs to know.Some schools of thought say that any logo will do at first, and to wait for momentum before you go paying graphic designers. Others say a high-quality pro logo goes a long way towards creating that momentum. What’s the right approach?Today, we discuss what kind of a priority your logo really is, and the best ways to go about creating it. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Peloton is one of the most successful fitness business models ever. How did they pull it off?Exercise equipment comes and goes. Most of the time, companies that sell in-home workout machines have terrible churn, as New Years’ resolutions become next year’s regrets and laundry starts to pile up on the treadmill. What makes Peloton different?Peloton didn’t invent the stationary bike. What they created was a community.In this episode, we unpack the recipe for success behind Peloton. Focusing on a few key things Peloton did right, we explore how this company went from Kickstarter to kicking butts across the US and the globe.See what Peloton did right — so you can do it in your market. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hi [First Name],Do your cold emails…work?Most people’s don’t. That’s because writing cold emails is different from any other kind of copywriting.  If you want results, you have to craft emails in a way that strikes the right tone — and doesn’t come off as a phony attempt to be personal.Fortunately, we have an expert on that.Laura Lopuch is a copywriting expert who teaches people how to turn words into wins. Having built her own business largely on the strength of her emails, Laura is here with a quick lesson on how it’s done. Tune in, and learn how to nail the tone and content of your most important cold messages. Learn Laura’s guiding philosophy, and why “personalization” might be hurting more than it’s helping. Click Play!Cold Email TemplateSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Take a cue from the tortoise. Slow & steady is the way forward.Entrepreneurship is not a sprint; it’s a marathon. In fact, it’s not even a race —  it’s a lifestyle! And slower growth is the most stable kind of growth. Instead of fretting that you’re not an overnight (or over-week, or over-year) success, take a breath, and realize that’s probably a good thing.We’ve seen businesses collapse under “catastrophic success,” where the business grows too fast to keep up with!Today, we’ll provide concrete examples of why pacing yourself is the best way to ensure the future. Plus, we’ll discuss how to gauge the speed of your growth, and determine if it’s too fast, too slow, or just right. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As anyone in business can tell you, all tragedies contain opportunities. Today, we discuss how in certain situations, it’s never been easier to start a business (or expand one) — because of the pandemic. Savvy entrepreneurs can identify the gaps in the market the disaster left behind. If you’re able, the chance to fill one of those gaps could be a once-in-a-lifetime shot.For every door that COVID has closed, it’s also opened up new paths forward for those who are willing and able to start the journey.The pre-pandemic world can’t really ever come back. But with an entrepreneurial spirit, we can build a future from what this world-altering crisis left behind. Let’s get that future going, starting right now  — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Blogging is still one of the most effective (and cost-effective) kinds of content marketing.But does frequency matter? If so, how often should you post?It’s Q&A Wednesday, and we’re helping a relatively new blogger figure out how much content to pump out. In 6 months, this blogger hasn’t seen the needle move much. Does it make a difference if you publish every day, week, or month? The short answer is yes — but there are other, bigger factors.Everything from SEO to reader habits have changed since the dawn of the Internet. Today, we discuss what really drives blog readership and helps market your business. Learn how the blogging landscape has evolved, and what you can do to keep your audience engaged. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you don’t listen to your customers, you’ll lose them.Just as true: if you listen too much to your customers…you’ll lose them.Feedback matters. What your customers say should help guide your product development, or you won’t be competitive for long. But you can’t please everybody — and you can’t let yourself be blown around like a leaf in the wind by a thousand different opinions.So what should you do?Today, we nail down an organized, scientific approach to gathering and utilizing customer feedback. We’ll discuss how to ask customers what they think, when to ask them, and what tools to use to keep all that feedback organized.Most importantly, we’ll explain how to know which feedback is high-priority and actionable.Learn how to strike the balance between being tone-deaf and being too eager to please. Hear your customers out in a meaningful way — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Marketing.” The term is vague. New entrepreneurs don’t always know exactly what it means — let alone how to do it effectively.That’s why we’re so happy to have John Jantsch.A best-selling author, sought-after speaker, and founder of Duct Tape Marketing, John specializes in helping small businesses market effectively. In today’s extended conversation, John and Omar discuss what marketing is really for — and how to know you’re doing it right.In other words, we’re cutting through the “hacks” to discover what really, truly works.By focusing on what’s proven over time for countless companies, you can bypass the forest of trends and create a real marketing “engine,” a system that delivers consistent results. In this full-length interview, we get deep into the details. Click Play!The Ultimate Marketing Engine by John JantschSpokeSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.