The $100 MBA Show

Marketing starts with a name.Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing.After all, there’s no word-of-mouth without the right word.Today, we share a few “rules” to follow when choosing a product name. By following these few basic principles, you can avoid choosing names that hurt your marketing down the road. You might be surprised to hear how much trouble you can avoid, with just a little forethought.Start your marketing off on the right foot — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can you find customers on Quora?It’s one of the top Q&A-based sites, right up there with Reddit. Quora pages often rank high in search engine results for certain topics, which begs the question: should your business have a presence there? Quora allows you to post sponsored answers to questions in your niche. It’s also much more competitively priced than other online ad platforms, like Google and Facebook — which means it might be the smartest place to spend some of your ad budget. Today, we help you decide.In this episode, we discuss how it works, and how to decide if it’s a good fit for you. We explain how to decide whether to give it a try, then outline a way to experiment with the platform to see if an even bigger investment makes sense. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a $100 MBA Show first — Omar refuses to answer a listener’s question!You read that right. It’s Q&A Wednesday, but our intrepid host has finally found a question he just can’t bring himself to tackle. It’s not because he doesn’t know the answer. Rather, it’s because the question itself begs an even better one: Why would you ask family and friends to invest in your business?Today, Omar helps our listener by explaining why taking money from folks in your personal life is not the best strategy. There’s an alternative — a way, way better alternative — and about a thousand reasons to consider it.Learn why investments from friends & fam can cost more than they’re worth, and what to do instead. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s price anchoring? We’re so glad you asked.You’re probably doing it already — but maybe not as effectively as you could be. It’s an old-school sales move that can work for any business. It uses basic psychology to make the best case for buying your product or service. And best of all, it’s pretty easy to do!By creating the right mental context for a purchase, you help potential customers make the right choice. It’s the basis of every sale, discount, and tiered pricing structure in the world. By understanding price anchoring more thoroughly, you can execute it more effectively.Tune in, and learn how to make price anchoring work for your business. Then, watch the sales roll in. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not in the real estate game? Maybe you should be.Real estate isn’t just for realtors, or full-time home-flippers. It’s a smart place to send cash you’ve earmarked for reinvestment. ‘Reinvestment’ can mean many things — including moves that don’t put cash directly into your business, but create overall stability.So how can you get started?Real estate investment expert James Knull is here with the most important tips. Today, James explores why real estate is a perfect way to diversify your passive income streams, and why property is particularly clutch as you approach retirement. Learn what to look for in an investment properly, and how to make sure the math works in your favor — no matter what business you’re in. Click Play!Mogul Realty GroupSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The odds of success are low.It’s a little uncomfortable to admit, but it’s too true to ignore. According to a recent study, about 80% of businesses fail within the first 2 years. Which begs the question: why?Today, we share what kills most new businesses. Having started businesses that crashed and burned before we “made it,” we know what it takes to fail! And in our experience, it usually comes down to one of a few reasons. If you can avoid these, your odds can improve — by a mile.Hear how to avoid the fate of most new businesses, by avoiding the mistakes we just don’t talk about enough. Learn from our experience and others’, so you can succeed where we didn’t! Get realistic, and confront the realities of entrepreneurship, so you can be one of the 20%. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s one of the best ways to become an entrepreneur: start with a side hustle. But how do you turn a side gig into the real thing? How do you scale up and achieve “escape velocity” when you’ve only got so much time and money? You do it the same way we did!Today, Omar explains how to stop trading time for money, and start helping your business grow into full maturity. You can’t keep doing it all on your own — not if you want the business to give you a sustainable full-time income. To scale up, you’ll have to let go.Learn what you’ll have to do — and accept — in order to help your business reach that next level. It may be a little difficult at first, but once you get out of “worker bee” mode and into entrepreneur mode, you’ll be glad you did. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Decisions can be like quicksand. If you’re not careful, you can get stuck in a place where the more you do, the more trapped you become.It’s Q&A Wednesday, and one of our listeners has a classic problem: they’re a big-time second guesser, never quite comfortable with their own decisions —  even long after the fact. And as their business grows, so do the potential consequences of “analysis paralysis.”Is second-guessing a habit that can be broken? If so, how?Today, we share the one key to getting over this syndrome. We’ll discuss why self-doubt happens, and how to get over it. With examples from our own experience, we’ll present a different way of looking at decision-making — one that changes your relationship to it.Get more comfortable with your own decisions, permanently. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s one of the most tempting mistakes you can make: measuring yourself by someone else’s ruler.Or more accurately, measuring yourself by what you think other people are achieving. It wastes time and energy. It throws off your confidence and creativity. Through self-imposed feelings of inadequacy, FOMO, and simply falling for the Insta-version of other people’s lives and businesses, you can really wear yourself thin.It’s time to stop.Today, we explore how to measure your own progress in a healthier way. By pegging your goals and self-evaluations to more objective, realistic, and personal standards, you can let go of the endless, useless comparisons that are holding you back.Business is competitive — but that doesn’t mean you should define yourself by your competitors. Click Play! SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sick of online meetings? Who isn’t?Since an unprecedented number of us suddenly became remote workers, “Zoom fatigue” has set in hard. For many of us, virtual meetings are the worst part of our day. Between staring at our own webcam feeds and sneaking peeks at Facebook, we’re forced to ask: is there a better way?Turns out there is.Lauren Sergy is a speaking and communications expert. Today, she tackles what may be the biggest communications challenge of our time: making virtual meetings less godawful. She’ll discuss exactly what makes these meetings so unpleasant, and offer 3 tactics you can use to get more out of them in less time.Learn how to plan better (not more) online meetings, and get the strategies you can use on and offline to be a better communicator and leader. Click Play!Unmute! by Lauren SergySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.