The $100 MBA Show

Selling is a skill. The good news? It’s easy to learn.Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people that your product is worth buying is a practice, one that anyone can apply.Today, we offer 3 steps that encompass the entire sales process. That’s right: no matter the business, physical or digital, high-end or low-end, it all comes down to 3 basic procedures. These 3 steps ensure that your product finds its home in the right market segment. This easy, applicable process is the most effective way to make sure customers get what they need — or in other words, what you sell.You don’t have to be an extrovert. You don’t have to seduce. You just have to introduce people to genuine value. Find out how. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA941 Your 3-Step Sales Process appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s Q&A Wednesday, and we’re helping a listener with a very good, very 21st-century business question: do online businesses need business cards?It’s easy to see why some would question whether paper business cards are still relevant in a digital economy. In fact, our host Omar hasn’t given one out in years! But just because business cards aren’t for every business doesn’t mean they’re not appropriate for some. In fact, they can be a valuable networking opportunity. Today, we discuss when — and how — to take advantage.We cover which kinds of businesses can most benefit from physical cards, which aren’t likely to, and the ROI of cards given how incredibly cheap they’ve become. We also discuss what features and layouts best optimize a business card for maximum networking and lead-generating effect. It’s a digital world, but there’s still room for a little bit of old-fashioned paper. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaVistaprintThe post MBA940 Q&A Wednesday: I’m an Online Business. Do I Need Business Cards? appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No, they’re not always right.Some customers are wrong. Some customers do not have valid complaints, or problems that your business can solve. Some customers do not seek solutions, but aim to cause problems. Some customers have issues that have nothing to do with you, but that — if you allow it — can become your problem. Some customers, to put it plainly, are jerks.Just because someone pays you does not entitle them to abuse you. So how can you deal with straight-up evil customers? Today, we discuss practical, sensible ways to handle the worst of the worst, the ones who simply aren’t worth whatever revenue they’re providing. With calm, dignity, and grace, you can refuse to feed the impulse that drives strangers to drive you crazy. Learn how to deal. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Free Idea Validation CourseThe post MBA939 How to Deal With Evil Customers appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” in mind: to never return to the poverty of his youth.Success leaves a trail of breadcrumbs for other entrepreneurs to follow. Continuing our series of Must Read Book Reviews featuring artists and entertainers, Born to Run is another phenomenal example of entrepreneurial achievement from the pop culture world. Find out what you can learn from a poor Jersey kid who made it all the way to the top. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAudible Free Audio Book DownloadThe post MBA938 Must Read: Born to Run by Bruce Springsteen appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Someone once said that rules were made to be broken. They were wrong.At least they were wrong about these rules. Today, we discuss 3 immutable, no-exceptions, absolutely unbreakable rules of business. No matter the business type or size, these 3 principles are always true. Violating any one of them is a guaranteed success-killer! Whether you’re trying to sustain growth or simply get your business off the ground, keeping these rules in mind will save you a lot of trouble.Some of these rules may seem obvious. Some may surprise you. You might be breaking some right now! Whatever the case, these simple formulas are reliable. They’re the basic, Business 101 pillars of any plan for success. Hear what they are, and find out exactly why they’re so important. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourse1,000 True FansHow to Reduce Churn with Stefan PrettyThe post MBA937 3 Business Rules You Should Never Break + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Location independence is a beautiful thing. If you work online, you’re free to live where you want, when you want. That leaves you with literally a world of choices. That’s a good problem to have — but it’s still a problem!What should you look for in an international location? Is it safe? Can you afford it? Is there wifi? We’ve done some extensive traveling, even as we built our businesses, so we know what online entrepreneurs are looking for when it comes to finding your next “home” abroad.Today, we discuss the five most attractive international cities for digital nomads. We review each one in terms of the metrics that matter most to would-be expatrepreneurs: value, safety, things to do, and yes, internet speed. From weather to  nightlife, we cover the ups and downs of these increasingly popular locations. Find out where to hang your hat (and your laptop bag) next. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseEasyCourseThe post MBA936 Top 5 Cities For Digital Nomads appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s not you, it’s me. Or is it?It’s Q&A Wednesday, and we’ve got a tough question from a listener about an uncomfortable subject: firing. Almost every successful business has to let people go at one time or another. But after a few too many firings, is the real problem the employees, or the employer? If you’re even asking that question, we have good news — it’s probably not you. But it might be your hiring practices.Today, we offer specific hiring strategies that can preempt problems down the road. We discuss interview strategies, along with ways to “test” your potential hires before you commit to a long-term relationship. The key is setting expectations, both for you and the potential hire.Hiring well is a learned skill — and firing people is a learning experience. Hear how to improve your staffing outcomes. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseThe post MBA935 Q&A Wednesday: I had a lot of firings recently. Am I a horrible boss? appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, you just have to say no.While entrepreneurs are driven to be positive, affirmative, and happy to take on a challenge, limits are our friends! And while fostering good relationships means helping people when you can, overextending yourself can lead to the worst reputation killer of all: failure to deliver. So how can we turn people down without turning them off? How can we say “no” in a way that maintains our reputation?We’ve got you covered. Today, we discuss some easy, practical ways to decline. These strategies are polite, non-confrontational, and help preserve — or even strengthen — relationships. These declining techniques are appropriate and effective for everyone from clients to friends, with a focus on the relationship’s value.Don’t spread yourself too thin. To paraphrase a famous wizard, you SHALL pass, when appropriate. And it just might save your business. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEssentialism by Greg McKeownGatherAcuityEasyCourseThe post MBA934 How to Start Saying NO. Practical Strategies appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have?Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert guest teacher: Stefan Pretty of Subbly.co. Pretty is an authority in the subscription services game, and specifically in the science of customer retention. When in comes to reducing churn, this is the guy to talk to.Pretty outlines the reasons behind high churn rates, and the importance of tracking and analyzing this oft-neglected metric. He offers specific strategies to reduce churn at key stages in the marketing and sales funnel. He gives valuable advice on how to make your product more “sticky” and relevant over the long term. There’s a lot to learn in this episode!You earned your customers — now keep them. Click Play!Ready to try Subbly? Get 25% off for 3 months with a free 14 day trial, exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.coSUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksHooked by Nir EyalThe post MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have a great idea for a mobile app? We’ve got your back! Today is Part II of our series on developing and selling your mobile app, from start to finish. Yesterday, we discussed how to design and build your app, with a focus on user experience and customer problem-solving. Today, we cover how to get your completed app in front of those customers, by applying basic marketing strategies.The good news is that your app has every chance of success, as long as it solves a customer problem. The bad news? Very few people will find your app by chance! Standing out in a sea of over 2 million apps requires purposeful strategy. We’ll show you how to build your brand, find your audience, and ensure that the people who can benefit from your app find out about it.All that, and it’s FREE RIDE FRIDAY!!! Make your app idea an app reality. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksTripCaseEstimation KingsGrowth Hacker Marketing by Ryan HolidayEasyCourseThe post MBA932 Creating & Selling a Mobile App P2 + Free Ride Friday! appeared first on The $100 MBA.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.