The $100 MBA Show

SEO means traffic, and traffic means sales. If you’ve hit an SEO plateau, we can help.Today, we offer a few simple fixes that can really move the needle on your website. Search Engine Optimization is a cottage industry, with loads of experts claiming to have the “secret” to getting your site noticed by Google, et al. But sometimes, the simplest tricks are the most effective.We’ve got some easy-to-apply strategies that, with a few hours’ work, can boost your traffic in a matter of weeks. We’ve tried them (among many others) for ourselves, and found that these are the simplest, best bang-for-your-buck tricks in the bag.Take a smarter approach than stuffing keywords, or shelling out cash. Make your content as SEO-fficient as possible, with a few tactics you may not’ve thought of. Keep driving traffic, keep growing your audience, and keep moving forward. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinkoGTMetrixThe post MBA1319 How to Give Your Site a Quick SEO Boost appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you getting the most from your customers? Don’t be shy: when your product delivers, customers have no problem rewarding you. If they can invest in even more value from your business, that’s a win-win. But as the business owner, you can’t just expect customers to offer you more revenue. You’ve got to make a proposition.Today, special guest Mark Thompson stops by to explain exactly how to get more overall CLTV (Customer Lifetime Value) from each and every customer. With a few smart pitches or pricing structure changes, you can maximize the ROI on every conversion, while delighting your customers even more.We met Thompson at a recent conference, and his expertise left us no choice but to ask him on the show. He’s the co-founder of PayKickstart, and a revenue expert who’s helped scores of entrepreneurs get the most out of every happy customer. Along with his lesson, Thompson has a revenue-accelerating gift for our listeners!Your existing customers have just as much (or much more) potential to increase your revenue than newly acquired customers. Don’t leave money on the table — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe Revenue Accelerator from PayKickstartThe post MBA1318 Guest Teacher: Mark Thompson- 8 Ways to Increase Your Customer Lifetime Value appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every entrepreneur knows you gotta keep the marketing content coming. But life being life, everyone needs a break sometimes. So how can you pump the brakes without losing momentum — and disappointing your audience?There is a way.Whether you host a podcast, write a blog, or run a YouTube channel, a little planning can give you the space you need to take a pause. With relatively small adjustments to your content creation schedule, you can invest in a “savings account” of content to deploy whenever you need a break.Alternatively, entrepreneurs with an established audience and a solid backlog of content can take a true break: not releasing any new content at all for a while. With some specific examples, we’ll discuss how to prepare your audience for such a hiatus in a way that doesn’t damage the long-term following you’ve built.You work hard to produce great content, and your audience looks forward to it. Give yourself the time you need and deserve, so that you can continue to delight your fans. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseCompany of One by Paul JarvisMBA1183: Guest Teacher – Paul JarvisThe post MBA1317 How to Take a Content Creation Break + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You have too much website traffic. What a great problem to have!As your business grows, so will your site hosting needs. You can’t afford to have a slow website that loses all the traffic you’ve worked so hard to gain. This is one of those crucial conversion turning points, when the fruits of your marketing can become the next crop of leads — or not. A bad user experience on your site will turn people off, and hurt your credibility. It’s time to upgrade.Don’t worry — we’ve been through many hosting upgrades. Today we’ll explain (in plain layman’s terms) how to scale up at different price ranges and levels of technical expertise. Whether you’re a knowledgeable techie who just needs the tools, or a technophobe who just wants it taken care of, there are options for you.Congratulations on winning an audience. Now, let’s serve them. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWP EngineAmazon Web ServicesDigital OceanMBA297: Crash Course in Google AnalyticsThe post MBA1316 Upgrading Your Website Hosting When You Grow appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Writing ain’t easy, but it’s necessary.It’s Q&A Wednesday, and one listener wants to know if it’s ok to farm out the blogging. The written word is irreplaceable as a form of marketing content, especially when it comes to SEO. People love blogs — and so does Google. But if you’re not a natural wordsmith, should you just delegate to one of the many talented full-time writers out there? Yes, and no.Today, we explain how you can cultivate your own writing craft while trusting a pro for the day-to-day content. We discuss how to find a great writer, what to look for, and how we utilize our own go-to Word Guy. We’ll also explore how becoming a better writer makes you a better overall communicator, marketer, and entrepreneur. Words market, words sell. Words matter! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1315 Q&A Wednesday: I don’t enjoy writing. Can I hire out a writer for my blog? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Motivation: it’s not all about the money.When you’re running a lean startup, every cent counts — and there often aren’t that many of them. Plugging away day after day for a long-term result can get tiring, even demotivating for your staff. So how can you keep your team genuinely excited about what they do, and wanting to do their best?Today, we’ve got 5 answers to that question.We’ve built our own businesses from the ground up, and couldn’t always afford big trips or fancy dinners. We’ve learned from experience that (besides money) appreciation is the most valuable thing you can offer a dedicated employee. By going out of your way to show someone how much they’re valued, you invest in a productive relationship.Money buys their work. But appreciation buys their best work.Check out our creative, low-cost ways to show the love, and see how they work for your team. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1314 5 Low Cost Ways to Boost Team Morale appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Office drama is unavoidable. But how you respond to it is your choice.Today, we have a ridiculously qualified guest teacher, Anne Grady. She’s a speaker, consultant, and academic with more expertise on the psychology of intra-office relations than just about anyone. Grady is here to explain  how to proactively head off the drama, and keep your workplace as low-stress as possible.We don’t always think of it, but a leader’s first job is navigating human nature — especially in business.If you consider drama-quashing just another part of your job, it becomes much easier to manage conflicting personalities. Grady will discuss some of the science behind our emotional reactions to disagreement, and how to manage, rather than avoid, natural human tendencies towards drama.Keep it real, not reality TV. Learn how to cultivate harmony and be a balanced, emotionally intelligent leader. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksAnne Grady GroupText “Strength” to 555888 for Resilience Self-AssessmentThe post MBA1313 Guest Teacher: Anne Grady- Stop Reacting to Office Drama appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you ready for this. Really ready?Here at The $100MBA Show, we don’t sell “the dream.” We want our audience to go into business for themselves armed with the knowledge they need. Sometimes, that means asking extremely tough questions, and accepting the honest answers for better or worse. If you don’t go in confident and sure, things can end badly.Today, we discuss 3 specific questions that must be asked and answered before you actually try to launch a business. With these questions, you can get a definitive answer as to your true readiness. Entrepreneurship is a massive, life-altering decision. Rather than encouraging every listener to jump in, we prefer to separate people into two categories: people who would like to run a business, and people who are ready to. Which are you?Even if you’re not ready, you’ll have a better idea of what to do next. Maybe you’ll stick with a rewarding conventional job. Maybe you’ll take a few steps to get truly ready for entrepreneurship. Maybe you’re actually ready to go, and all you need is to know for sure. Either way, let’s find out! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1312 Are You Ready To Start a Business? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Which Spice Girl are you? Which Skittles color matches your personality? Take our quiz and find out!Many, many companies and websites use quizzes to capture email addresses. But for all their silliness, is there a serious lead generation strategy here? We’ve been researching this method in-depth recently, and we thought we’d share our findings. Today, we discuss how quizzes work, how well they work, and whether they’re appropriate for your business. The key, as always, is tying in genuine value for the audience.We’ve found that quizzes offer a potential gold mine of data for business owners — data that can help you make better decisions and meet the specific needs of your subscribers. A great quiz doesn’t just produce a laugh; it helps you segment your audience in a way that brings them one step closer to buying.Learn how to target potential customers with a better, smarter information-gathering strategy. See how to keep the process streamlined and easy for you, with some of the best and easiest-to-use tools available now. See if you can design a quiz that’s relevant, valuable and useful. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBucket.ioLeadshookRightmessageWistiaThe post MBA1311 Should You Start Using Quizzes for Lead Generation? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nobody likes a huckster.There’s an unfortunate trend in the online course business: hype-heavy “personalities” trying to seduce their audience with flair instead of substance. In this week’s Q&A, one listener wants to know how to sell a course on its merits, with a marketing strategy that’s more genuine, more serious, and more respectable.We agree with our listener. If you want to project value, be real.Today, we discuss four specific examples you can model your sales approach on. These course creators educate, rather than “sell.” They make reasonable claims, and back them up. They don’t “sell the dream.” They make a value proposition, and invite their audience to see for themselves.Learn how to sell like you’re serious, at any price point. Build a relationship with customers, rather than trying to seduce them. Create trust, not hype. Earn long-term customers instead of short-term targets. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBacklinkoRamit SethiDiscover Double Basswatchandride.comThe post MBA1310 Q&A Wednesday: Can I sell my course without being an overhyped sales personality? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.