The $100 MBA Show

How are those open rates looking?As your email contact list grows, it takes a little more effort to manage. You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump.Today, we’ll discuss a few tactics you can use to clean up that list, and trim the less engaged contacts from your campaigns. The net result: more people opening and responding to your emails.You won’t be able to convert people if they never see your emails. But with a little list maintenance, you can make sure they do. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop asking when COVID-19 will end. Start asking how to do business around it.We’re half a year into the pandemic, and there are no signs of it going away anytime soon. Major changes in consumer and company behavior are reshaping the business landscape. Can you navigate it?Of course you can. Coronavirus is a unique disease, but it’s not the first global disaster human beings have faced. What can we learn by looking at lessons from past calamities? What strategies will help your business survive?We can’t fix the problem. But your business can find a way through it, for however long it has to. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money.It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead. If you’re spending too much on every conversion, you might as well not advertise!Today, we discuss the 4 factors you can manipulate to improve your Facebook cost per lead. By experimenting with these variables, you can find the sweet spot where your ads get the job done at a cost that makes sense — and helps you make progress.Make sure that when it comes to Facebook ads, the “R” in your “ROI” is worth the effort. Click Play!AdEspressoTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re not evaluating your employees, you’re not getting your money’s worth.Just as importantly, the employees aren’t getting their time’s worth. Finding out if your employees are growing — or just working — is crucial. But it has to be done in a way that’s fair and long-term-goal-oriented.Today, we’ll explain how it’s done.A solid evaluation system isn’t just to help you figure out who to fire. It ensures your employees are getting real opportunities to develop and make big contributions. It gives them a path to follow so that you can both win.Don’t just hire and walk away. Create evaluations that are efficient, accurate, and foster a stronger team. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When everyone’s faking not faking it…who can tell the difference?It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert. But it’s not impossible. Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. By stripping the attempts to be real away, any business can shine for what they really are.Toft is here to describe a few things truly authentic brands do, and help you understand how to stop trying and start being…well, whatever you are. Your customers will trust you for it. Click Play!Authenticity: Building a Brand in an Insincere Age by Mark Toft and Jay SunnyThe Narrator GroupSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your team making progress…or just working?It can be hard for individuals to stay focused on long-term goals, let alone teams. So making an effort to keep your employees on track isn’t just smart — it’s necessary. Today, we discuss how to make sure your team isn’t losing sight of the horizon. By ensuring their time is spent on moving the ball forward, you can avoid their treading water. That way, you get the best return on your investment in every employee.We’ll explain how to work backwards from your most important goals, and orient your team towards what really matters. Lead with confidence, knowing that your team’s time is being invested in the bigger picture, not just the day-to-day. Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can your business run without you?It’s important that it can. As your operation grows, it becomes more and more dangerous for you — or anyone on your team — to be indispensable. When life happens and you can’t make it to work, your business should be able to run on autopilot, at least temporarily. To do that, you need a playbook. A guide. A manual! So let’s create one.Today, we’ll explain why and how to create a manual of Standard Operating Procedures for your team. Beyond letting your business run without you, it makes everything from onboarding new employees to selling your business easier and more efficient. It’s a long-term process that never really ends — but it should start right now. Click Play!NotionSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Website down? That’s a crisis for almost any business.What now?It’s Q&A Wednesday, and we’ve got a listener whose site crashed. No small business can afford that, at least not for long. More importantly, no small business should run without measures in place to prevent it from happening!Today, we’ll discuss how to get the help you need.It takes a little planning, effort, and money. But it’s worth it. We’ll explain exactly what you need to know before you seek help, and how to attract the right professionals. A crashed website is a panic-inducing, growth-disrupting, frustrating event. But you can do something about it. Click Play!WP EngineUpWorkTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We assume big price tags are for big businesses.But it’s the opposite, really.Today, we discuss why new and smaller companies think they have to undercut. While it might seem like a better way to sell your product at first, the message it sends — and the customers it attracts — can make this strategy backfire badly.You have to be able to afford your customers. And low prices can’t get you there.By charging what your product is worth, you build a stable foundation to serve everyone better. It’s about the quality of customers, not the quantity. So unless your last name is Walton, ditch the clearance-bin prices. Click Play!HeySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A lack of credibility is deadly.For all your other assets, not being seen as reliable can negate everything else. That’s true for potential customers, business partners, and your own team.Today, we welcome a special guest who can help. Alain Hunkins is a coach, consultant, and author who’s worked with some of the biggest companies in business. Today, he’s here with 3 things you can do right now to boost your credibility and earn some trust.Think of it like a credit score.By intentionally building credibility, you will open doors for yourself and your business. Alain will show you how — plus, he’s got a valuable gift for everyone who tunes in. Click Play!Cracking the Leadership Code by Alain HunkinsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.