The $100 MBA Show

What did we really lose when we lost our offices?Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder……have we been missing out on something?Our host Omar decided to find out by asking a fellow entrepreneur. He spoke with the founder and CEO of Wistia, which had to shutter their Massachusetts-based headquarters. Did they lose productivity? Collaboration? Revenue?Hear what Omar learned, and how it can affect your business plans. If given the choice, should you build a remote team, or get yourself an office? Click Play!WistiaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Playing it safe isn’t that…safe.If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation.Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating?If not, the competition will.Tune in, and learn how and why to experiment and look for new paths — even if you like the paths you’re used to. “Risky” doesn’t have to mean dangerous or irresponsible. And remember: not taking risks is a risk of its own. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube: if you think your business can ignore it, think again.It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will.  Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine.In other words, treat YouTube like you treat its owner, Google — like it can make or break your business. Today, we’ll borrow some advice from a true YouTube expert (don’t worry, we’ll tell you who), and help you figure out what metrics matter — and how to nail them. Click Play!BacklinkoStoryblocksTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

But wait, there’s more!From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc.Go back and listen to Part 1, if you haven’t. In this episode, we’ll discuss the book’s takes on planning strategies, fear, failure, and how to truly lead a team of empowered, independent, motivated employees. It was a long road to Woody and Buzz. But like so many business stories, the journey was just as incredible as the destination. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This book is so good, we had to review it twice.Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one).In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company culture, and leadership. The author’s take on these things will surprise you — and inspire you.Hear what it took to build one of the greatest story-telling businesses in history. Learn how you can apply the same principles to your story. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tough times? Tight budget?Let’s make some room on that balance sheet.Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask?Remember: your business is valuable to them — and there’s leverage in that.We’ll discuss the approach you can take (and exactly what you can say) to bring your monthly bills down. In the end, your success is their success, too. Use that! Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The biggest problem with paid ads? They cost money.And sometimes, they cost more than they’re worth.Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing but a money pit.Depending on the business, ads can be a major drag.Paid advertising is not your only option. If you’re not tracking and controlling the cost per acquisition of every new customer, your ads may be killing your bottom line. Don’t waste your money — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcasting: it’s a lot better with the right equipment.It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few.The mic we use isn’t the most expensive one, but it does everything a podcaster needs. But more importantly, we control the space we record in. That has a much bigger impact on sound quality than anything else.Learn how to get the most professional sound, whatever the budget. Whether you’ve got a full studio to work with, or nothing but a closet, your podcast can sound awesome. Click Play!TroyStudio Sound Recording BoxAudioTechnica ATR2100Shure SM7BZoom H4NTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Did Prime ruin the whole shipping thing?It’s a fundamental e-commerce question. So many businesses lose money — or tighten their margins — by absorbing excessive shipping costs. You don’t have to be one of them! Today, we explain why shipping should actually be a revenue generator, not an expense. WIth our intrepid host Omar’s experience in e-commerce, this episode lays out the reality of shipping costs and their effect on purchasing habits.Spoiler alert: shipping is rarely a deal-breaker.Learn what works best in shipping policy, and get the best deal for your business and your customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your business in trouble? Don’t make it worse.There are financial predators out there targeting distressed companies. Don’t let your business fall victim! If you’re in a tight spot, you have to know who to accept help from — and what to expect.Fortunately, we know an expert on all that.Domenic Aversa specializes in getting companies through tough times. Today, he’s here to tell you what the predators — and scavengers — look like, so you can see them coming.If you’re like countless businesses out there reeling from the current economic climate, all might not be lost. But before you take a helping hand, make sure the other hand isn’t holding a knife. Click Play!Corporate UndertakerCorporate Undertaker: Business Lessons From the Dead and Dying by Domenic AversaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.