The $100 MBA Show

For retailers, December is a beast. But for many other businesses, it’s the perfect “down time” to get ahead on certain things. …like marketing. Today, we discuss what your business should do while things are quiet. By taking advantage of the slower pace, you can give yourself a head start on next year’s marketing. There’s one thing in particular that — with a little extra effort — can bring you major results. Best of all, this “one particular thing” is very cost effective. Find out what it is, why you should focus on it this month, and how to maximize your efforts. Click Play! Yoast Giphy Unsplash SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to motivation, money only goes so far. That might sound a little precious, but it’s true.  It’s Q&A Wednesday, and we’ve got a listener with a great team — and a tight budget. Fortunately, study after study has confirmed that after a certain salary point, employees are far more motivated by things like autonomy, respect, and achievement than anything else.  Today, we discuss a few options for showing some love without breaking the bank.  The simple fact that money (really, truly) isn’t everything can be a major advantage for a small business. Let’s use it! Click Play! To submit your questions, visit 100mba.net/q. SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You put time, money, and effort into promoting your product. Did it work? Today, we discuss how to know for sure. If you’re not accurately measuring success (or lack thereof), your marketing efforts can’t evolve. And if they can’t evolve…well, eventually they won’t bring you much in sales. So how do you define “success” for a promotion? We’ll lay out the parameters, and help you establish a running tally of what’s working and what’s not. Get a clear picture of how to get the most out of your promotional efforts. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who makes it in business? More importantly, why? Ramit Sethi started his career by giving frank advice on personal finances. Now, the best-selling author teaches people how to monetize their strengths and develop their own businesses.  Today, we sit down with Ramit for an in-depth chat about what it (really) takes to succeed. From deciding what kind of business to run, to making the brave choices necessary to truly invest in yourself, Ramit and Omar discuss the realities of entrepreneurship — the highs, the lows, and everything in between. Settle in, and listen to a conversation that’s informative, inspiring, and might just reframe the way you approach entrepreneurship. Click Play! Earnable I Will Teach You to Be Rich by Ramit Sethi SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Constantly short on time? Don’t seem to have any for yourself? That’s not “hustle.” That’s unhealthy. Today, we offer a few strategies for getting your schedule under control. If your business is consuming your life, it’ll backfire eventually. That’s why it’s important to take a hard look at where all your hours are going. Work to live, not the other way around. Remember, time isn’t money — it’s way more valuable. Learn how to save and protect your time, so you can enjoy entrepreneurship. Click Play! EasyCourse SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

These days, it’s harder and harder not to be seen.Videos, webinars, and other on-camera presentations are becoming indispensable in online marketing. Consumers want to see you, and know who they’re (potentially) buying from. But not everyone’s naturally comfortable. So how do you get over the fear?Today, we discuss what you can do to become comfortable, confident, and cool on camera. As a speaker and host of hundreds of webinars, our host Omar spends plenty of time in front of the  camera — but he had to work to feel at home there. . Hear what you can do to feel (and look) perfectly natural. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They’re not profiting. Does that mean you shouldn’t?It’s Q&A Wednesday, and we’ve got a listener with a t-shirt company who gets regular requests from nonprofit organizations. These groups are looking for support in the form of a discount — which would make our listener’s profit margins a little on the tight side.It might be nice, but is it good business?Today, we discuss how helping nonprofits can help your company. By supporting organizations whose values jibe with yours, you can earn more than good karma. But you have to consider a few things first.Find out what you can gain when you give. Click Play!SimilarwebTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all know testimonials work.…but not just any old testimonials.We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer. Gathering quality testimonials, then, is one of the most important sales strategies you can use.Today, we explain how to reach out and get the most impactful testimonials. From how and when to contact customers, to the specific questions you should pose, we’ll share the step-by-step process we use. Get the best advertising possible: real success from your own customers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do some leaders do it?You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck. What factor do the best leaders in business have in common?Today’s special guest, Johnny Merritt, has an idea.He calls it “kinetic” leadership, and he’s seen his share of it as an attorney working with high-profile companies. Today, Johnny shares the key traits displayed by the most powerful leaders, with specific examples. See how you can make your own leadership more “kinetic.” Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it time to catch bigger fish?Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though. How can you decide if it’s right for your business?More importantly, how do you pull it off?Today, we discuss what can go right, and what can go wrong. By making a smart transition, you can enjoy the benefits of wider profit margins, higher customer lifetime value, and a whole new market. Best of all, you can do it without alienating your current customers.Click Play!EasyCourseCartHook BlogSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.