The $100 MBA Show

Growth spikes happen. Are you ready?2020 was a year of insane growth for our software company. With everyone forced to work and learn from home, sudden demand for our webinar platform forced us to expand in a hurry. Today, we share lessons from that (sometimes stressful) experience.Our successes, our stumbles, and everything we wish we’d known can help you prepare for something similar. You can’t control when world events will send business your way, but we can all take steps to avoid “catastrophic success.” Don’t get caught off guard by a surge in demand. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is the pandemic winding down? Even in a digital economy, in-person events are crucial. With vaccines for COVID-19 rolling out, is it time to start thinking about a return to the “old normal?” Can you plan and schedule IRL events for 2021?More importantly, should you?Today, we help one listener navigate the practical and ethical issues involved. Even with vaccines, we probably won’t return to business as usual for a bit. Consider your realistic options for the coming year, and adjust accordingly. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Apple just rocked the digital marketing world.If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible.What’s it mean for you?Today, we explain this development, and how it will affect paid advertising for startups. Get a sense of what you should do to adjust, and keep your marketing ahead of the curve. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entertainers are entrepreneurs too — especially Matthew McConaughey.Greenlights is the memoir of an actor. But it’s also the memoir of an accomplished business person, marketer, and independent creator. When Omar bought this book to read for fun, he had no idea it would be so valuable as a business resource.Today, we share the most relevant lessons.Take some time to study one actor’s success story, and realize that some qualities apply to every business. Take in the best insights from McConaughey’s experience, and apply them to yours. Click Play!Greenlights by Matthew McConaugheyWild Turkey Longbranch*Deep Work by Cal NewportDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed*Clarification: this episode describes Wild Turkey as Matthew McConaughey’s “own” whiskey company. McConaughey serves as Creative Director for Wild Turkey, which is owned by the Campari Group. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Happy New Year!2020 was…well, you were there. So what happens now? What can we reasonably expect to go down now that COVID has (permanently?) altered the business landscape?We’ve got 3 predictions.3 specific trends are almost certainly going to continue through 2021. By adapting to them, you can position your business to thrive in the not-exactly-roaring 20’s. Learn how to prepare — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are goals…useful? As 2020 wraps up, it’s time to look forward. A common way to do so is to set goals, to envision outcomes you want for your business. But is that effective? Does setting goals do anything by way of actually achieving them? We’ve got a better idea. Today, we discuss an alternative to goal-setting that takes things several steps further. With a little more up-front effort, you can replace goals with something more tangible — and powerful.  Head into 2021 with more than a wish list. Click Play! SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jack of all trades, or master of one? That’s the question facing one listener today.  It’s Q&A Wednesday, and we’ve got a budding entrepreneur who’s ditching the 9-to-5 for full-time independence. But she wonders whether she should take some popular advice: building multiple income sources. Of course, popular doesn’t always mean good. Today, Omar bucks the trend and explains why multi-streaming can backfire, especially for new entrepreneurs. Tune in, and hear the arguments against this (seemingly rational) advice, and what you can do instead. Click Play! To submit your questions, visit 100mba.net/q. SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email is *checks notes*…yep, still King. It’s the most powerful marketing channel, even over social. But how can you grow a robust email contact list that actually converts? How do you go from no subscribers — or just a few — to a teeming list that feeds your marketing and sales funnels? Steadily, that’s how. Today, we explain the steps it takes to get more, better contacts. By balancing the quality and quantity of your contacts, you can build a list that actually produces customers.  All you have to do is follow the steps. Click Play! Breakout Business Roadmap SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Remember when working from home seemed…revolutionary? Now, it’s kind of a drag. If your team is losing focus, motivation, and momentum, this is the episode for you. Jessica Burlingame is the founder of Agon Advisors, a talent development firm that specializes in team-building. Today, she’s here with a few strategies. The best part? These strategies are simple, subtle, and easy to implement. Tune in, and learn how to get your distributed team back on the ball. As remote work cements its place into business — even post-COVID — it’s advice you’ll need. Click Play! Agon Advisors SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube: it’s kind of everything right now. As a search engine, it’s second only to The Big G. As a media platform, it’s literally second to none. With billions of viewers, there’s billions to be made. So where’s your slice? How can you get aboard the YouTube revenue train? A step at a time, that’s how. Today, we discuss how money is made on this global behemoth of a platform. The bad news? It takes a massive amount of followers to simply lay back and let the cash roll in. But the good news is that ad revenue isn’t the only way to make the ‘Tube work for you. Tune in, and see where YouTube fits into your business plans. Click Play! EasyCourse ProfitWell on YouTube Podia on YouTube Noah Kagan on YouTube Casey Neistat on YouTube Nathan Barry on YouTube SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.