The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Andrew Monaghan
The podcast that tackles the question:How can cybersecurity companies grow sales faster?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition. Listen in, and you will get proven strategies to - build and execute world class sales processes- help your sales team be more effective,- do great marketing- launch programs to get more leads, and - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
Episodes
Mentioned books
Nov 25, 2019 • 12min
29: If you want to transform your life, don't try and transform your life!
Send me a text (I will personally respond)If you want to transform your life, don't try and transform your life! Sound a little strange? Well that's the advice of James Clear in his awesome book "Atomic Habits"Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 22, 2019 • 10min
28: The "sales truth" about prospecting success
Send me a text (I will personally respond)Are you spending enough time on prospecting? Probably not according to Mike Weinberg in Sales TruthFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 21, 2019 • 11min
27: The most simple way to keep momentum in your sales cycle
Send me a text (I will personally respond)Feel like your sales opporutnities stall too easily? Next steps don't happen? Anthony Iannarino writes about this in his book "The Lost Art of Closing"Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 20, 2019 • 11min
26: Who is most uncomfortable? You or your prospect?
Send me a text (I will personally respond)Have you ever felt uncomfortable asking your prospect a deeper question? But wish you had? In Let's Get Real or Let's Not Play, Mahan Khasla and Randy Illig address this issueFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 19, 2019 • 11min
25: How to stop confusion from slowing down your sales opportunities
Send me a text (I will personally respond)Ever been confronted with an inconsistent or confusing prospect, but not sure how to react ... Keenan has 4 favorite words to help you get into the tough conversation that is needed.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 18, 2019 • 7min
24: Be fearless
Send me a text (I will personally respond)Sales is often won by those that do the things that others don't.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 15, 2019 • 7min
23: Don't treat people how you want to be treated
Send me a text (I will personally respond)Why is the common idea to "treat people the way you would want to be treated" wrong? All is explained by ex-FBI hostage negotiator Chris Voss in "Never Split the Difference"Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 14, 2019 • 9min
22: Be a coach for your team - it makes life easier for you too
Send me a text (I will personally respond)Sales leaders... know that you should be a better coach for your team, but not exactly sure why it helps you?... Michael Bungay Stanier reminds us in "The Coaching Habit".Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 13, 2019 • 10min
21: Finding it hard to start prospecting?
Send me a text (I will personally respond)Ever sat there knowing you should be prospecting, but you don't... you are only human if you do! There are the 3 Ps that are holding you back from prospecting but there is a simple way to over them... so says Jeb Blount, in Fanatical ProspectingFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Nov 12, 2019 • 10min
20: Get what you want by using a range
Send me a text (I will personally respond)How do you handle the "how much do you charge" question or if negotiating a package "what are your OTE expectations?" question .. find out the power of ranges in the tip from Chris Voss in his book, Never Split the DifferenceFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
