The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Andrew Monaghan
The podcast that tackles the question:How can cybersecurity companies grow sales faster?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition. Listen in, and you will get proven strategies to - build and execute world class sales processes- help your sales team be more effective,- do great marketing- launch programs to get more leads, and - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
Episodes
Mentioned books
Jan 15, 2020 • 9min
50: Think like a buyer - a letter from IT ops leader
Send me a text (I will personally respond)What does a senior executive at your biggest target think about you and what do they want you to know. In this episode we have a "Dear Salesperson" letter from a real senior executive, from Keenans book Gap SellingFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Jan 14, 2020 • 14min
49: What C-levels want from a Trusted Advisor
Send me a text (I will personally respond)Everyone seems to want to be a trusted advisor, some even think they are one.... but what do executives at your prospects think a trusted advisor is? Find out in this episode.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Jan 13, 2020 • 14min
48: Get even more from 2019
Send me a text (I will personally respond)Oasis sang "Don't look back in anger" ... how do you feel about your 2019? Learn a great framework to get even more from what happened to you in 2019.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Dec 20, 2019 • 10min
46: Why it's a good sign if someone crosses their legs
Send me a text (I will personally respond)Cross your legs to show confience and comfort..find out why from Joe Navarro in his book What Every Body is SayingFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Dec 19, 2019 • 8min
45: In B2B sales, focus on the next Yes
Send me a text (I will personally respond)Do you feel like too many of your opportunities slow down or stall? Most of us have lived through that. Keenan gives his perspective in Gap Selling.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Dec 18, 2019 • 8min
44: Cut the fluff and ask the question
Send me a text (I will personally respond)Ever had someone give a huge preamble before asking you a question? Ever done that yourself? Don't do it says Michael Bungay Stanier in The Coaching HabitFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Dec 17, 2019 • 10min
43: What does it mean when someone strokes their neck?
Send me a text (I will personally respond)Have you seen someone stroke their neck, or their chest .. and wandered what it means? Joe Navarro tells us all about Pacifying Behaviours in his book What Every Body Is Saying.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Dec 16, 2019 • 7min
42: Everyone is NOT on vacation
Send me a text (I will personally respond)Ever think that all your prospects are on vacation? Don't kid yourself as explained in this episodeFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Dec 13, 2019 • 10min
41: How to be in synch when negotiating
Send me a text (I will personally respond)This simple mirroring tip will pay off for you in negotiations, so says Chris Voss in Never Split the DifferenceFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Dec 12, 2019 • 8min
40: Surprising impact of your voice in effective negotiation
Send me a text (I will personally respond)38% of what you communicate is down to your tone of voice ... but how do you use that in negotiations? Chris Voss gives us an idea in Never Split the DifferenceFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
