The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Andrew Monaghan
The podcast that tackles the question:How can cybersecurity companies grow sales faster?We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition. Listen in, and you will get proven strategies to - build and execute world class sales processes- help your sales team be more effective,- do great marketing- launch programs to get more leads, and - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
Episodes
Mentioned books
Mar 4, 2020 • 11min
70: The first 3 things a newly promoted manager should do
Send me a text (I will personally respond)You get promoted to run a team and the firehose starts. Everything comes at you from all sides and it is easy to become overwhelmed. But not if you follow these 3 steps.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Mar 2, 2020 • 11min
69: Moving from reactive to proactive in hiring
Send me a text (I will personally respond)Open territories can cost you between $0.5m and $1.5m in lost bookings over 2 years. We can avoid that by being proactive and not reactive in hiring.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Feb 14, 2020 • 8min
68: Why you need to ask one question at a time
Send me a text (I will personally respond)Great questions yield the best answers unless you screw up when asking them! Find out how to avoid one common mistake in this episode.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Feb 12, 2020 • 13min
67: How are your reps motivated?
Send me a text (I will personally respond)Very few people are truly motivated by money. and I count salespeople in that statement. So what are salespeople motivated by?Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Feb 10, 2020 • 10min
66: What would this look like if it were easy
Send me a text (I will personally respond)One way to simplify complex tasks to save you a ton of time and get to a deeper, different course of action.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Feb 7, 2020 • 8min
65: Stop asking rhetorical questions dressed up as coaching
Send me a text (I will personally respond)You want to coach your team member but you know what they should be doing. In fact, it's burning a whole in your head. Many of us offer advice dressed up as a question. Right or wrong? Find out in this episode.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Feb 5, 2020 • 13min
64: The least rewarding job in the company
Send me a text (I will personally respond)The 1st line manager in a B2B sales organization is the least rewarding job in the company. This episode is the start of helping you be great.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Feb 3, 2020 • 10min
63: Serve dessert first ... it will make you more successful in B2B sales
Send me a text (I will personally respond)Ever find your prospects switch-off when it's your turn to talk? Maybe you have the menu in the wrong order.Fast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Jan 31, 2020 • 7min
62: How to build trust by showing your hands
Send me a text (I will personally respond)How can you better build trust with your prospects? Joe Navarro gives us a tip in his book What Every Body is SayingFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
Jan 30, 2020 • 7min
61: Protect the golden hours of B2B selling
Send me a text (I will personally respond)Need a quick reminder that you need to use your selling time wisely? Jeb Blount lays it on us very bluntly in Fanatical ProspectingFast ramp to revenue for your new sales hiresA proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount. Support the showFollow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.
