The Sales Evangelist
Donald C. Kelly
I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working.
Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!
Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!
Episodes
Mentioned books
20 snips
Jul 28, 2025 • 34min
Sell Like A Therapist | Jack Frimson & Zac Thompson - 1919
Jack Frimson and Zac Thompson, co-authors of "Selling Like a Therapist," run an agency that specializes in helping clients book appointments. In this engaging conversation, they share how therapeutic techniques can transform sales interactions. They discuss the art of empathetic communication, emphasizing deep listening and meaningful questioning. The duo also highlights the psychological aspects of sales, advocating for a patient, understanding approach to uncover clients' true needs. Discover innovative strategies that foster genuine connections and improve success.
7 snips
Jul 25, 2025 • 36min
LinkedIn Posts That Generate Sales Leads | [RERUN] Tom Abbott - 1918
Tom Abbott, founder of SOCO Sales Training and LinkedIn strategist, shares his expertise in turning LinkedIn into a lead-generating powerhouse. He reveals why many sellers miss the mark and emphasizes authenticity over polish. Tom outlines a 3-part post structure: hook, value, and CTA to gain attention and drive engagement. He stresses the importance of consistent posting and building genuine connections, urging listeners to focus on solving prospects' pain points for successful B2B sales.
17 snips
Jul 21, 2025 • 31min
How to Instantly Increase the Perceived Value of Your Offer | [RERUN] Bob Britton - 1917
In this engaging discussion, Bob Britton, a business growth strategist with a knack for transforming small businesses into six-figure successes, shares secrets to enhancing perceived value. He reveals how to present your offers compellingly, making them feel premium without changing the product. From structuring offers to reduce confusion to using strategic price anchoring, Bob emphasizes the importance of understanding buyers' hesitations. Get ready to stack value and ask targeted questions that lead to sales success!
12 snips
Jul 18, 2025 • 27min
What To Do When Everyone Tells You "No" | Alex Quin - 1916
In this engaging discussion, Alex Quin, a passionate investor and entrepreneur known for his ventures in fashion and content creation, shares insights on facing rejection. He emphasizes resilience in both sales and entrepreneurship, debunking the myth of overnight success. Quin explores how to transform rejection into growth opportunities and stresses the mental health challenges entrepreneurs encounter. He offers strategies to cultivate confidence and positivity amid setbacks, reminding listeners that every 'no' can lead to valuable learning experiences.
Jul 14, 2025 • 16min
"Start The Day Off Right" | Donald Kelly - 1915
Transform your mornings for success! Discover how a structured routine can set the tone for your day, enhance focus, and drive results. Dive into the importance of reflection and prioritization while keeping distractions at bay. Explore practical strategies like physical exercise and establishing clear daily outcomes. Learn about essential sales tools to boost performance. It’s all about starting your day intentionally to take control of your time and mindset.
13 snips
Jul 11, 2025 • 31min
The 3 Moves That Got Us Enterprise Deals (Case Study) | Adam Block - 1914
In this discussion with Adam Block, Chief Revenue Officer at Motive, listeners gain insights into shifting sales strategies from small businesses to enterprise clients. Adam shares innovative approaches his team employed, emphasizing the need for executive commitment and effective performance management. He also reveals the importance of rebranding and enhancing customer relationships during this transition. Key topics include refining hiring processes and establishing structured career development pathways to support growth in a competitive landscape.
Jul 7, 2025 • 31min
Cold Call vs. Cold Email: Which One Actually Works in 2025? | Matt Tharp - 1913
Matt Tharp, CEO of Hunter.io, dives into the effectiveness of cold emailing over cold calling. He reveals that 61% of prospects prefer emails, while under 10% favor calls, emphasizing the shift in consumer behavior towards digital outreach. Matt shares his insights on creating impactful cold emails that address specific problems, advocating for personalized strategies that resonate with busy executives. His belief in high-velocity, product-led growth underlines the need for marketers to adapt and build sustainable sales pipelines effectively.
17 snips
Jul 4, 2025 • 30min
5 Simple Things Top Producers Do That Average Sellers Hate! | Andrew Barbuto - 1912
Andrew Barbuto, a seasoned sales professional and author of "Top Sales Producer," shares invaluable insights aimed at boosting sales performance. He outlines five key habits that set top sellers apart: effective time management that prioritizes revenue-generating tasks, targeted research to identify potential clients, and the importance of minimizing distractions during prospecting. Additionally, he highlights the power of using CRM tools for follow-ups and strategic outreach, emphasizing that disciplined preparation is crucial for successful sales meetings.
12 snips
Jun 30, 2025 • 28min
80% of Prospect Wouldn’t Share Their Email — Until This Changed | Dan Novaes - 1911
In this engaging discussion, Dan Novaes, the founder and CEO of Mode Mobile, shares insights on transforming website visitors into loyal leads. He reveals how his company achieved remarkable revenue growth by innovating email capture strategies. Dan emphasizes the importance of personalization and incentives in enhancing visitor engagement. He also highlights how understanding generational email preferences can significantly boost conversion rates. With practical tips on effective email marketing, Dan’s methods led to a stunning 600% return on investment!
Jun 27, 2025 • 28min
Three Things Every BDR Must Master When Doing Cold Calls | Tanner Stewart - 1910
Tanner Stewart, Sr. BDR Manager at Activated Insights, shares his journey from account executive to sales leader. He emphasizes the importance of targeting the right prospects, highlighting that calling the wrong people leads to poor results. Tanner discusses three key strategies for cold calling: be human and authentic, engage with genuine interest, and foster real conversations. His insights encourage sales professionals to focus on building relationships rather than just pushing sales, making cold outreach a more effective and enjoyable experience.
