The Sales Evangelist

How to Network Your Way into Value    Building your network is an important step in being a success in sales. With a good network, you’re able to network your value. Curt Tueffert is the Vice President of sales development for a large industrial distributor in Houston, Texas.  The company was founded in 1908  is now a multinational publicly traded company with over 200 outside sales. Curt’s job is to manage a small group responsible for developing sales training, sales leadership, and vision casting for the rest of the team.    Curt is also a sales instructor at the University of Houston, an author of two books, and travels across the United States trying to coach people in getting better at sales. He teaches that sales is a work in progress and no two sales are the same. Each sale needs to be approached with curiosity to discover what is needed to build relationships.    Defining networking and value Curt points out that networking isn’t about the people you know, it’s about the people who know you. You can know 10 people but it’s more important to have 100 people who know you and see you as a source and resource of value. Customers and prospects are the ones who define your value in sales. You expand your network by constant communication and the cadence in which you release information they feel is valuable. This is especially true at this time where we have new rules of engagement in 2020. Now that you have time, this is a great opportunity to enhance and increase your network.    Network your way into value  Curt shares three ways you can network your way into value:   Create an organizational chart by knowing who is connected to who in the organization. Who knows you? Increase your influence quotient.    These elements affect your ability to influence other people  using the research you’ve uncovered, and how you barter your information in exchange for information they can provide in turn.  This is what networking is all about.  The organization chart Let’s look at a company that has multiple branches of influence. When you build your organizational chart, you may start with one person but you need to know who is above them and below them, who their peers are, and the chain of command.  Ideally, you want to know who is two levels up, two levels across, and two levels deep. Why so much effort?  Let’s use “Greg” as an example. Greg is the person you talk to in the organization and he’s in purchasing, maintenance or the engineer. In the entire organization, you only know Greg, not his peers, the people they report to, or who their leaders are. In the event of lay-off or acquisition where Greg gets replaced, without an organizational chart, that account is lost to you. You need to know who else you can talk to.   Salespeople tend to move through the path of least resistance, going to the nicest people or those who accept the gifts. There’s got to be a deeper knowledge of the accounts you’re working with.  If you don’t know all the other players, you’ll be cut out of the loop if the organizational chart changes. However, if  you have taken the time to know Greg, you know that Greg’s boss is Lisa and Lisa’s boss is David. The fact that David knows you will allow you to present your value proposition up your organization chart, across your organization chart, and down your organizational chart. When your number one contact gets promoted up or out of the company, continue to update that network.    It is detrimental for a salesperson to not have an organization chart for his top 10 accounts since these accounts typically represent 90% of your W2. If you lose one of your accounts, you may decrease your W2  by 42%, all because you didn’t take the time to do the heavy lifting on the front end.    Building the connection Building the connection then and now is different. Your job as a salesperson is to become a detective through social media and to build those relationships in person. If you want to network for value, you’ve got to really know the interests of the people in your organizational chart. When you offer value, you don’t have to track people down. People will come looking for you.    It’s not about the people you know but the people who know you You can add value by connecting the people who know you to one another. This is beckoning to your network.  What makes people run is illustrated in the book called Appreciation Marketing: How to Achieve Greatness Through Gratitude written by Tommy Hyatt and Curtis Lewsey talks about networking. The book uses the illustration of seven creatures, one of which is the vulture who just perches waiting to suck the life out of people at a social networking event. Another is the narcissist who is only waiting to tell people what they do. Both of these sellers make it all about them.   Spend time on social media platforms such as LinkedIn learning about the people in your circles. Be curious about them and collect information that can show you how to add value through their interests. Once you’ve built that relationship then you’ve earned an opportunity to send them unsolicited email or handwritten cards.   When you start adding value to the people who know you, it offers more direct access to the people higher in your organization chart. As a salesperson, it’s your job to add customized value to each person in that chart.    Influence quotient The influence quotient speaks to your ability to influence the people you talk to about the products and services you sell. Regardless of the education you have or the length of experience, when you have a giant network of people who know you, call, email, and contact you for advice or consultation, you know you have a high influence quotient.    If you are a sales leader, you can develop that skill by asking open-ended questions in order to learn about the customers. As you become more educated about their  buying philosophies, ideologies, and techniques, the more you can assert your influence by the time you’re ready to share information about your products and services.   For the new salesperson If you’re a new graduate or new in sales, know it takes time to build your influence, but time doesn’t have to hold you back. You can still ask a lot of questions and give yourself a great head start.    Treat your job as a profession. Sales is hard but just know this is still a people business. It changes all the time so consistently look for ways to perfect your craft by being curious:  About your business, your customer, and how you can solve problems for others.    No two sales are never the same so you just have to keep discovering the process. #SalesProcess “How to Network Your Way into Value” episode resources  Find Curt Tueffert in LinkedIn or connect with him via his email, tueffert@aol.com.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

How To Partner With Resellers To Experienced Repeatable Sales Growth   Sales is not just about growing your customer base but also about partnerships with a variety of people. If you want repeatable sales growth, these partnerships include businesses, other salespeople, and resellers.     Todd Rychecky is the VP of Sales  Americas in Latin America and has been with the company for the past 12 and a half years. Todd got into sales in 1991, when he was studying was pre-med in college but didn’t get in. As a result, he joined the sales force when he was 23 years old and made a huge move from Nebraska to Dallas where he worked for Whitmire Distribution, a drug wholesale company. Later on, the company was acquired by Cardinal Health and Todd continued to work for them, traveling by car, calling on hospital pharmacies, home infusion, retails stores, and retail chains.    Todd never imagined he’d be in sales but his college roommate was very passionate about becoming a salesman and Todd was intrigued by someone who knew they wanted to be in sales. When Todd started his career, he had the chance to work for a sales manager who he still says is one of the best salesmen he’s ever seen. They traveled from hospital to hospital and Todd clearly remembers his sales manager’s sense of urgency. In addition to that, he was also knowledgeable and credible and always conducted business with a big smile on his face.  With this complete package, Todd saw it was hard for anyone to say no.    Starting the sales journey  Once Todd was on his own, he made his first road trip in a new company car, a car phone that cost 75 cents a minute, and an AT&T calling card. Back then, you could cold call the pharmaceutical companies without setting up an appointment, especially true in rural areas. Fast forward to today and Todd is running the Sales for the Americas. What has contributed to his success is that working for OpenGear, a startup in Australia. They originally had five employees so initially,  Todd had to do everything himself, handling inbound calls and the online chat. He knew that the company needed to win new customers so he was able to practice a variety of styles and approaches in every task and through each customer.  People would often be impressed when they found out they were speaking to the VP of Sales. What they didn’t know was it was just Todd.    Todd’s focus is now on the sales team, the partner channels, executing the sales playbook, their selling strategies, and scaling new talents and resources.    Create your playbook The first thing you need in order to win is a playbook that you know how to execute. Todd loves to use basketball as an illustration. When you have the ball and there are four guys standing under the basket with their hands open wide, you need to pass the ball. Teammates are important to win the game and it’s also important to stay in your lane. If your job is calling end-users then you call on the end-users. If your job is channel management, then manage the channel.    If everyone on the team can execute a playbook then you and the team will win regardless of what you’re selling. Accountability is critical as well because if team members are not accountable, then nothing gets accomplished. Without accountability, it's difficult to count on one another.    Building the right culture  Everyone on the team should understand the culture and help to support it. Sales leaders must take the lead in building a good culture within the sales team. Other members will eventually see the benefits of having a good culture and follow from the sales leader setting an example. The goal of a sales leader is to create an environment that makes the team want to follow.    Communication is critical to building a good culture within a team.  Todd and his team are using phone calls, email, texting, and setting up Zoom meetings. Despite the pandemic, there really is no excuse for you not to be able to communicate with the rest of your team.    Buyer’s journey Todd has noticed a change in the buyer’s journey, especially from today’s technology. Because of the internet, buyers are already 60% of the way to making their decision by the time they get to you. Open Gear is today’s number one brand in its industry. That means they already have 50% of the market share. People who come to buy, already know their name, they know the company’s good track record, and they’ve already checked the competition. Usually, their buyers have already made the decision and want to move on to the next step.   As the sales advisor,  meet your customer where they are. If they’re already 60% of the way to buying then help them with the last 40% of the journey by tailoring presentations to where they are.  For example, if Todd sees the buyer is almost ready to buy, he asks about their budget so he knows the appropriate products to suggest.    There’s no hit and run in sales A common mistake that salespeople make is they win a deal and cut loose. They move on to look for the next win too soon. If you’re not getting new customers, you need to do what Todd calls WDH or go wider, deeper, higher with your customer base.   Other big businesses also apply this principle, including Volkswagen. They have several business units under their business units. It’s a matter of widening your reach within your reach.  You can ask your existing clients who else could benefit from your products and services within their organization. You’ll be surprised at how many people your client can introduce you to.   The idea of reselling Todd and his team promote the idea of reselling. They started with a few partners and they have grown to hundreds in numbers. They also have two large distributors in a variety of places including Greenville and these distributors now do the processing for them.  This has greatly streamlined the process. Resellers are critical in the business because it is one of the best ways to scale a company.   Todd believes that reselling works for any industry. Having more salespeople working for you extends your reach. You do need to build relationships through trust and that means being available.    Todd’s final piece of advice is If you want people to work for you, you need to make them believe they can achieve anything that you ask them to do.    “How To Partner With Resellers To Experienced Repeatable Sales Growth” episode resources  Reach out to Todd Rychecky via his LinkedIn account.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

5 Ways New Sellers Can Sell Like Pros New sellers struggle because they lack the skills and experience to ask well-crafted questions and build rapport with prospects.  In this episode, Tony Morris talks about the five ways that new sellers can sell like pros. Tony Morris is a speaker for sales conferences around the globe, and an author of several books, a podcaster, and an entrepreneur who runs a sales training business called Tony Morris International.    The 80/20 Law  Tony believes that sales reps should apply the 80/20 Rule. This means salespeople should listen 80% of the time and speak 20% of the time.  As Tony points out, we have two ears and one mouth so we should use them in that order.  Unfortunately, most salespeople are in fact doing 80/20 but they’re doing it the wrong way round. The first tip for new sellers is to get the customer or prospect to talk more than you.    People generally love to talk about themselves. When you encourage your prospect to talk more, it allows them to become comfortable. As they talk,  you’re able to learn more and build rapport quicker. You do this by asking the right questions and listening with the objective to learn and understand.    Asking the right questions  Many people ask the wrong questions.  These questions can be answered with yes or no, they don’t provide a lot of insight into the prospect’s journey before meeting with you, and they aren’t personal.  Alternatively, Tony calls the right questions “killer questions.” One example of a killer question is, “What’s the best that you’ve seen so far?” The answer to this question allows you to understand more about what the prospect is looking for, what they’ve seen in your competition, and how you can offer better.    Ask questions that are open, will provoke conversation, and will allow you to share the info your prospect needs. #EffectiveQuestions   Sales managers can encourage asking skills in a team meeting.  Start by allowing each person to come up with a topic and then the team has to practice asking open-ended questions about that topic. Going through this process trains the brain to become comfortable asking these questions. The more you do it, the more natural and habitual it becomes. Through this exercise, you’re learning how to hold a conversation, not an interrogation. When you’re comfortable as a sales rep, it allows room for your prospects to get comfortable as well.    Different types of questions  Tag on questions that allow you to go deeper into the answers.  Statement questions help deeper engagement.  Replay questions demonstrate that you are listening.   Treat people how they want to be treated It’s true that The Golden Rule states we should treat people how we want to be treated but in sales, it’s more important to lean into The Platinum rule,  treating people how they want to be treated.  You can’t respond to your clients the same way because they all have different perspectives on how that should look. Your job as a salesperson is to pay attention to the clues your client provides about how they want to be treated and respond effectively.    Be interested, not interesting Top salespeople are genuinely curious and are sincerely interested in their prospects. Your job is not to sell, but to serve. It’s your job to help a customer buy what is appropriate to their needs. This isn’t just about the quick sale and then moving on to the next prospect. Being genuinely interested will transform regular customers into raving fans who will be the ambassadors that recommend you to their friends, family, and colleagues.    Sales managers can help their team practice being curious by getting into the habit of asking their sales reps to share three things about their potential clients that can’t be easily researched. They will only be able to give detailed and personal information about their prospective clients if they have been genuinely curious.   Be The Challenger  Being The Challenger comes from the book The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon. This book challenged Tony’s perspective of sales. Before reading the book, Tony thought that sales were about relationships. However, this book proved that the most successful salespeople are able to share insights to make their prospects think differently.    Tony illustrates The Challenger by sharing a story about how he met with a client and questioned their process. It made the client uncomfortable and he wondered why Tony was asking. Tony responded that the client could greatly improve current practices and proceeded to offer the prospect multiple solutions. The client loved it!  Tony challenged the process that they’d been using for years and was able to provide a fresh perspective that served the needs of his client. Don’t be afraid of challenging the process as long as you can back it up, share value and offer insights to make your prospect think differently, and in their favor. Using The Challenger method helped Tony stand out from the competition. Do the basics brilliantly   We can over-complicate the sales process. The job is to schedule meetings, prepare questions to preempt objections, build rapport, understand the problems, and come up with a solution. These are the basics of sales but most salespeople don’t execute these areas the best they can.     For one thing, salespeople give up too early. Most of them may send a proposal but only follow-up once. If they don’t get hold of the person, they just quit. The reality is, the prospect may be needing to address something more important in their lives than closing a deal, at least for now. With that in mind, there needs to be a commitment that you will offer multiple touchpoints. If you have identified them as genuine prospects and you believe that you can serve them well, then keep going and try different modes of entry. Connect with them on LinkedIn, comment on their post, send them articles of interest, or a copy of your book.  You can also send them a book you find interesting or offer a podcast. Do this so that when they’re ready to buy, you’re the first person on their mind.    Once you know how to do things the right way, you’ll want to keep going. The more you do it and get good results, the more these positive actions become habitual.   It’s not just knowledge that gives you power. You have to apply what you’ve learned. Become a student of sales that never graduates. Top performers never stop learning.    “5 Ways New Sellers Can Sell Like Pros” episode resources  Connect with Tony Morris via his LinkedIn and you can also check out his website, Tony Morris International.   If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

5 Things I Learn About Sales Doing 1,300 Episodes It’s been a long and amazing journey for The Sales Evangelist. Content creation and podcasting have been the core of TSE and after 1,300 episodes, there are several lessons that Donald has learned. This episode will be about all the top lessons that have come from producing The Sales Evangelist since starting seven years ago. TSE has now been able to reach halfway around the world and has been mentioned and recognized in some of the most recognized business publications such as Entrepreneur and Forbes.     We all have moments in our lives where we give up an idea. Donald is grateful that he didn’t give up on podcasting even though he came close. Having TSE has allowed him to serve people in sales and by doing so they are better able to navigate the struggles they face in their industry. He summarizes these top lessons in Five Sales Principles:   You can’t sell higher than your level of belief. Nothing happens until you prospect. Value is in the eye of the beholder. Zig when everyone is zagging. Swing for the fences.   You can’t sell any higher than your level of belief  Henry Ford has a very famous quote: “If you think you can do a thing or think you can't do a thing, you're right.” Wayne Gretzky said it this way: “You miss 100% of the shots that you do not take.”  These words all point to the first principle. Donald started this podcast with a desire that later turned into a belief. He began the podcast in April 2013 but realized early on that it was difficult. Luckily, Jared, one of Donald’s friends, invited Donald to his podcast. That experience made Donald believe that he could do podcasts as well and served to remind him how much he loved talking to people himself.    In sales, you cannot succeed until you believe it. The same is true in life. You need to visualize your success. In sales, visualize your success before it even happens. Believe that you can get into pitch with people, close a deal, and be a great seller.  Your belief will cause you to act, lead you down a path of opportunities, and open up a social circle of the people you need to be exposed to. Donald suggests that when you go out to a prospect,  believe you will contact someone. That belief and action will lead you to the inevitable success that you desire.  Nothing happens until you prospect  Nothing ever happens until you prospect. The TSE podcasts have invited many successful people to interview and one of the common traits among these successful people is that they took action. This is true for prospecting. Nothing happens until you do something. Donald was working with a client who just released a program; however, it turned out that people didn’t know about her new program.  Even when she announced it to her community, no one actually knew of it. Donald suggested she reach out to her community and to talk to them.   It wasn’t until this client started to prospect and call people that she was able to meet her goals. She was actually able to close a deal. This happened because she asked! Too often, sales reps get timid and get worried that people will get mad at them. There’s no truth in that.    The more time that we spend on calling and prospecting people, the more that we’re going to see success. Even an hour or two of dedicated time for prospecting will give you success. Prospecting is not just jumping back and forth doing research. Prospecting is making phone calls, reaching out to people on LinkedIn, or sending out emails to people two hours per day, uninterrupted. Whether you are prospecting in person or calling a client, set a goal, and follow-through. Send out personalized emails in your dedicated prospecting time every day to see success.    Spending 2 hours of dedicated time prospecting correctly guarantees success. #SalesProspecting   Value is in the eye of the beholder A sales rep cannot dictate what value is. The buyer must be the one to dictate, validate, or believe that your product or service is valuable. You start the conversation by personalizing your message. Too many people make their initial contacts too generic. We generalize value propositions to all prospects without any reflection about the prospects’ current situation, needs, and what they might see as valuable. This lack of understanding hinders salespeople from having a breakthrough moment. If you sell a product by focusing on yourself, then your buyers are going to push you away.  Instead, sell a product because the buyer understands you are offering a solution to their problem. That’s when it becomes valuable. You need to look for the problem and position your product as the solution to their problems.    It comes down to personalization, listening, and asking effective questions. Taking the time to do the research will prove invaluable.    The blind side challenge  In the world of football, a quarterback always has a support system that looks after his blindside. In sales, the prospects are the quarterback and the sales reps are the support system. The prospects have a blindside because they focus on running their business. They don’t often have the opportunity to see far enough ahead and to know challenges are coming their way.    Your research will give you a better understanding of what difficulties your clients may be facing long before they see it. They’ll know you’re protecting their blindside.    Zig when everyone is zagging  Zigging while others are zagging means that you are doing the opposite of what everyone else is doing. When Donald was starting out in his podcast, he didn’t know how to interview his potential customers in a way that would make him stand out from his colleagues. He learned as he gained more experience. Some of the things he did differently was talking to companies he used to work for. He’d reach out to them for an interview and with each interview, these conversations led to more opportunities for the business. While everyone was just making cold calls, Donald was utilizing social media to get ahead. Donald was zigging while everyone was zagging.    Donald and his colleague also started a blog while they were still sales reps. They would do the prospecting during the day and create content at night. The blog content would be about particular problems their customers were facing. Customers read their content and reached out to them for problem-solving.    As a salesperson, you need to be different from the others. Utilize social media in different ways by thinking outside the box.    Swing for the fences Salespeople should shoot for doing big things, taking massive action in order to succeed. You may need to do things outside your comfort zone like reaching out to big-name individuals. Have conversations with them and communicate with them. Not all interviews work out but just trying opens up a great exchange that could lead to bigger opportunities in the future. Just focus on defining your ideal customers and though it may be a challenge, it’s only possible if you try.   While you’re growing, keep up your podcast, create content, and blog. Donald started out not knowing if he was going to stick with podcasting and now he’s reached his 1, 300th episode. Donald has kept these principles and continues to use them to hone his sales skills and increase his sales performance. Donald continues to increase his expertise as interview experts and as a result, he gets to pass on his knowledge to you.    “5 Things I Learn About Sales Doing 1,300 Episodes” episode resources  Challenge yourself every single day and do big things.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

Keys to Making the Sales Process ENJOYABLE for You and the Customer   The sales process is a journey that can vary in the amount of time invested. Regardless of how long it takes, it’s within your control to make it enjoyable for you and the customer!     Tasha Smith is with Emerge Sales Training and they help entrepreneurs become great at selling. Their goal is to make the journey enjoyable for both the sellers and their customers. Tasha’s company wants to ensure that the selling experience is in line with the sellers’ values and personalities. They offer one-on-one coaching with entrepreneurs to figure out what their best offers are, how to unlock their superpowers, and how they can communicate in an honorable way. They call it good human sales.    Unfortunately, not all salespeople are selling with the buyers’ best intentions. Some are tricking them into a one-sided experience where they win and the buyers don’t. However, when you’re selling for the benefit of the consumer, then you elevate the transaction for you and them.    Leveling the playing field  As a salesperson, ask yourself this question, “What is it about the sales process that makes it unenjoyable?”  When Tasha coaches a new client, they start with the opposite of what they want to create and then reverse engineer the process backwards. There are several reasons why a sales transaction can be unenjoyable:   The customer feels like there’s going to be a bait and switch. The customer feels the pressure to buy. The decision to move forward feels confusing and overwhelming. The process is boring. The customer has to work really hard at connecting the dots.   Your job as the salesperson is to keep these things from happening and making it a great experience for the customer.  If it’s great for the customer, it’s great for you.    When you stick with your morals and beliefs during selling, you and the buyer both win. #SalesWin   Tasha has some tips on how to make the sales process enjoyable. To begin, we need to make our sales process customer-centric. The goal is to have high conversion but in a way that feels more effortless because you’re both having fun. The dictionary’s definition of “close” is “unite.” We need to start thinking about what our customers would prefer the interaction to look like. If they like how the conversation goes, then they are more likely to engage and convert higher. Customers are more responsive if they see you as a stable individual, trustworthy individual who offers hope.     Set up an appointment   Setting up an appointment is a very common step in the sales process but the details can often be overlooked. Salespeople can get caught up in closing with speed because they don’t want to lose a sale. The downside to this is that we can overwhelm a potential customer or miss critical details. Our sales process should be more consent-based.  We need to ask our customers if they would be interested in meeting, if our product sounds helpful, and if they’d be open to moving toward a solution to their problems.  We need to go beyond just pulling out our appointment book and filling a time slot.     Putting in a little extra effort is a great step in earning your customer’s trust. Your job as a salesperson is to guide them and to give them the control to purchase. Giving someone the choice to say no makes them feel better and they are more likely to stick around until the end of the sales process. This simple shift  can send a closing percentage through the roof because you’ve removed the stress from the customer.    Restate the agenda Let your customer know how much time you’re expecting to be with them and stick to it unless the customer wants to talk longer. Make sure you ask your customer if the amount of time is acceptable. Let your customer know you’ll be talking about your company and going over your most popular packages and offerings. If the customers like what you have to say, they are likely going to move forward through the sales process but assure them they get to make that decision in their time frame. .    By this point, you’ve eliminated the fear of risk for your customer. Through this process you’ve offered trust, compassion, stability, and hope which are all qualities people are looking for in a transaction.  Sales reps don’t just sell products.  You’re leaders and problem solvers.    Discovery process  The discovery process can feel like an interrogation and that leads to an unenjoyable experience. Even when it’s a well-meaning person who is trying to get to know you, it feels like whatever they ask is going to be used as ammunition. Many sales trainers even call discovery questions “bullets in the gun.”  Who wants to do business on the receiving end of that?  Sales reps need to remember that the purpose of discovery questions is to personalize the experience for the customer. We need to be able to connect the dots for the customer and to make it easy for them to see how the transaction works. Make sure the questions are first and foremost clarifying for the client.    Answering questions can get boring unless the right questions are being asked.  For example, if your product will help their health, ask about their health goals, their goals for their families, and discover what they’ve already done to meet those goals. Ask them what they know about your company so you’re not repeating information they already know. Then, offer a solution that will impact their quality of life. People don’t move forward because they want a better life.    Personalize the features and benefits Now that you know their goals and how your services are going to impact their overall quality of life, personalize the features and benefits. Do this by offering “have you ever” scenarios. Find that common ground that allows for an easier conversation. When it’s easy, both of you feel energized and you can respond in ways that are relevant to your customer’s needs because both of you have the ability to pay attention. The harder the conversation, the less mental bandwidth you have in listening and being present in the moment.    As a salesperson, it is important to prepare your mind before you talk to people. When Tasha starts her day, she thinks, “Whose prayers can I answer today?” It feels good to be the answer to someone’s prayer. It is important to have fun, and convey that you’re enjoying what you’re doing. Your confidence, belief, and enthusiasm can be contagious so let others experience the fun too! Be a person who is enjoyable to interact with.  The more enjoyable we are, the better we are going to be in sales.  You can be a good person and be successful too.    “Keys to Making the Sales Process ENJOYABLE for You and the Customer” episode resources  If you want the template, you can go to emergesalestraining.com/sep or you can email at tasha@emergesalestraining.com and she’ll respond in person.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

Three Things I Learn From Jordan's Last Dance To Dominate Sales   Donald Kelly’s knowledge has come from a variety of sources -- books, podcasts, training, sales seminars, documentaries, and more recently, the docuseries, Michael Jordan’s Last Dance. The natural seller in Donald caught key principles from the series that will help salespeople to dominate sales.    The Last Dance is a docuseries featuring the last year Michael Jordan was with the Chicago Bulls. It’s a revealing 10-part series that shows why Michael Jordan is one of the best basketball players of all time.  As Donald watched, he could see the lessons that are revealed are applicable to Donald in every role: as a father, a husband, a business owner, and as a sales professional. Here are the top takeaways for Donald from the Last Dance series:    Have a win-at-all-cost mentality You need a mindset and belief system of success  Be a perfectionist in the details   Win-at-all-cost mentality To Michael Jordan, a win-at-all-cost mentality, meant he didn’t let it enter his mind that he could miss a shot. His only focus was getting the ball into the basket every time. While he did miss shots in the span of his career, he was able to make critical shots because it didn’t occur to him that he wouldn’t.    If you want to achieve greatness, this is the mentality you need to master. Within ethical and legal boundaries, what are you willing to do?  Will you dare to believe you can’t miss a shot?    Michael Jordan was willing to put in the work. His mindset allowed him to give his best and practice hard. He was willing to work longer than anyone else, learn from the best, and he could adapt to new strategies in order to take him to greater heights of success.    How does this apply to sales? More often than not, sales reps desire success but  don’t truly believe that they can achieve their goals. Not everyone does what it takes to achieve the success they want. If you want to be the best in the team and excel in sales, however, then you may have to reevaluate the level of effort you’re willing to show up for. Thoroughly understand the products and services you’re selling,  understand the profile of your client and know how to find them. Make it your goal to study the clients’ industry, learn the trends, and know what’s going on in the industry, making sure that you are updated with the trade policies. Don’t stop learning even when you think you’ve been taught everything you need to know.    There have been many good basketball players over the years but only a few of them turned great because so many settled. Shaquille O’Neal was a good player who could have been great but he’s admitted to being lazy. He could have become one of the best in the history of basketball but he limited his efforts. Jordan aspired to be the greatest and he was willing to do whatever it took.  . As a salesperson or a business owner, you must be willing to do whatever it takes to make sure you close the deal. This may include traveling long distances or working hours that don’t fit into a normal day. Do this with Jordan’s mindset:  You’re going to make every shot.  Even if you don’t, with a great mindset, you’ve shifted the odds in your favor.    Mindset of success   Michael Jordan has a mindset of success and this reflects a high level of toughness. He let this mindset dictate his level of fitness and gameplay, leading to multiple championships. He was able to overcome his opponents and defeat them.    As a salesperson If you want to be the best, mental toughness is also needed in sales. Jordan didn’t win every game he played. In sales, you won’t land every presentation or close every deal. A tough mindset allows you to show up even when you’ve experienced defeat. Don’t worry about the losses.  Let it be an opportunity to think of all the ways you can improve. A great mindset doesn’t blame others but focuses on how you can show up better next time.    Turning the wheel  Do not let the lost deal affect your next call and don’t let negativity become part of the conversation. It’s a slippery slope when you allow interactions with new clients to be influenced by previous losses, especially when you blame others for losing a deal. Instead of pointing fingers, re-evaluate and assess how you can do better next time.    Jordan was also keen on learning from other players. Who is the best in your industry? These are the people you want to learn from them and emulate. If you can’t find a person, seek out the books that resonate with you.  Just keep learning.   Aim for perfection  Look for perfection in the details. Evaluate your calls, look at how you describe your products, and think about how you phrase a message. Other areas to consider include:    How you write and send emails Look at how you take notes and recap  How are you writing and updating the CRM Are you engaged on LinkedIn   All these little details will help you in the long run.    Do whatever it takes, have a strong mindset, and be perfect in the details. #TheLastDance   Paying the cost Jordan sacrificed popularity among his teammates to achieve his success. Being competitive in sales means some people aren’t going to like you too. Don’t worry about a popularity contest and just do your very best. Keep doing what you need to do to improve.    Donald himself doesn’t worry about whether or not his competitors like him.  He gets the work done.  He also doesn’t sacrifice his family time but he does work late at night and early in the morning while honing his craft throughout the work day.   Regardless of whether Jordan was well liked, his teammates knew he pushed the team forward and upward. You can be that catalyst for positive change on your team as well. Be an example of ethical conduct and hard work and everyone wins.  Just remember being the best isn’t the same as being popular.    “Three Things I Learned From Jordan's Last Dance In Order To Dominate Sales” episode resources    If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

How to Land Your First Sales Job With No Previous Experience   A loaded resume is important to many employers but when you’re brand new, how do you land your first sales job without any experience? In this episode, we’re going to learn how to jump the line even before your first close.   Mitchell Earl had his life planned out; however, a year into college, everything changed for him. He got involved in a startup that took off in his sophomore year of college. It started with a small team over the course of three years, the company grew to thousands of people. Working for the startup early on allowed him to work many different positions within the company.   Mitchell eventually met the founder of Praxis and quickly became a valuable member of the team. Mitchell is now the COO. Praxis helps people take the first steps into the real world whether their clients are fresh out of high school, college, or they’ve left school before graduation. The goal is to help them begin their first careers, many of which are in sales.    Starting your career fresh from school  Sales is one of the entry points where people care less about credentials and more about someone’s ability to learn quickly, be coachable, and handle rejection.   Before you set out, know what you want. For new graduates, you’ve already chosen a path and that’s great. Oftentimes, however, people get stuck because they can’t figure out what it is they want to do next.    Show your value One of the best ways to impress a potential employer is to show how you can be valuable to the company.  As a salesperson, an important skill is to be able to capture someone's attention.. To do that, you need to stop doing what everyone else is doing. Stand out by differentiating yourself.  Once you’ve gotten their attention, secure your place by continuing to prove your value.    To do this, Mitchell uses a personal pitch deck and a project. For example, you can do preliminary research by going to a company’s website. Figuring out who their buyers are and how you can participate in problem solving. Build your prospects list and with all this information, document your methodology so it’s duplicatable.    A pitch deck explains who you are, why you love their company, and how you can help with the problems. This is where you get the opportunity to present thoughtful solutions that show how you can be of value to the company. It should reflect that you know who their customers are. Taking this level of care in your presentation will help you stand out from others.     Keeping their focus  Employers will look at your experience. That’s a given. When you haven’t gotten the chance to build your experience, however, be prepared for questions regarding the value you bring without any back up to your claims. Remember, when you don’t have the experience, effort is your best friend. Let your interviewer know you are willing to show up earlier or stay later than everybody else.. They need to understand you are willing to perfect your craft and learn quickly. Give them all the reasons they need to give you a shot.   Also remember everything is up for negotiation. Don’t assume that the rules of the job exclude you because the moment you do, you remove a way to create that opportunity for yourself.    Address your weaknesses head on In an interview it’s typical to be asked about your weaknesses. The best thing to do is to attack your weakness head-on before they even ask.  Address the elephant in the room immediately and build trust at the same time.   Part of what makes a  great salesperson is the ability to handle objections. As you talk about your weaknesses, you’re also able to share how you’ve overcome these low points. Being able to talk about your weaknesses and the way you’ve moved through them shows potential employers you have self-awareness and grit. This also helps you control the narrative.    Don’t let the first no stop you. Handle those objections. This is what salespeople do. #HandleObjection   More tips from Mitchell  It may be that you don’t get hired on your first interview.  That’s okay. Give yourself the best chance by going back to Mitchell’s tips. Build a portfolio of sales projects, build your prospecting lists, and look at different ways you can approach a variety of companies. Also, don’t be afraid to ask for a referral from a company who doesn’t hire you. They may know another company who is looking for someone exactly like you. Just don’t let the first no stop you. Handle those objections. This is what salespeople do.    “How to Land Your First Sales Job Even With No Experience” episode resources  Connect with Mitchell Earl via his LinkedIn account and Twitter.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

How To Build Your Career In Sales    The road to building a career in sales may be difficult but certainly not impossible, especially if you have a great road map, the right character, and key people in your life who help you move forward. In this episode, we’ll outline what these may look like.    At 22 years old, Mary Grothe started with a Fortune 1000 payroll and HR company. She became an administrative assistant supporting eight salespeople and the number one sales manager in the country. Within a couple of months, she realized she wanted a spot on the mid-market sales team. She asked her sales manager what she needed to accomplish in order to be considered for the position when it became available. For two years, she worked hard and became number one in her role. Looking back to heer first phone call, she was like any other sales rep, very nervous, and was sweating hard, but she also had a strong desire to surpass all expectations.  She certainly accomplished what she set out to do.    Mary eventually took on an equity position as a VP in Sales and Marketing. They rebuilt the company’s revenue engine and quadrupled its revenue in seven months. She liked the thrill of growing a business and as she thought of setting out on her own, her entrepreneurial spirit was ignited. As a result, Mary started her first consulting firm called Butterly Creative in 2011. As a young entrepreneur, she was trying to figure out how to maneuver through pricing her services while maintaining the energy she needed. There were a lot of rookie mistakes in the beginning, so she eventually stepped away from the company. After she gave birth, her passion for the business came back again and she now helps build revenue for larger companies.   For the new salespeople  Mary Grother has these suggestions for new graduates who are just starting out their careers in sales:    There are multiple types of sales roles  A new salesperson doesn’t have to automatically choose to go to a BDR/SDR position. There are so many types of sales positions in business development roles. It is important to understand these roles because each salesperson has the opportunity to match who they are as a person to the type of selling they want to do.  Doing something that is more in line with who they are will likely influence their performance and sales roles in a positive way.       Understand the equations   Part of the reason why Mary became the number one sales rep in such a short time is she knew how to play the game. She knew her playbook and was aware that if she worked at it every single day, she would have success. Most sales reps don’t know what’s expected of them so they don’t have the framework to succeed.      Communicating to your leadership team about our future goals   You need to talk to your leadership team about the progression of your current role, what is needed to meet certain goals, the positions you aspire to attain, and discuss how you are going to get there. Your leadership has to know, so they won’t be in the dark, and they are prepared to receive you when new positions open up.   Common roles in sales  Your role in sales will be dictated by the kind of company you will work for and what they sell. Is the company selling a physical product that you can touch or technology, or a service?    Service vs product selling Mary has observed that service sales are harder to sell because unlike products, you can’t touch it and you can’t see it. It’s hard to compare side by side to a competitive option.  It’s different from a product sale because most people can wrap their heads around a product much easier. Services also can have a want vs. a need.    Transactional vs big-ticket price  As a salesperson, you need to look at who is buying the product. Is it more of a transactional, high volume sale where you talk to 10 - 30 different buyers within a day or is it a deal that could take up six months to close?. You just have to know where your preferences are.  Mary likes selling big-ticket items because she enjoys complex sales. She doesn’t mind if it’s selling a service; she just loves the challenge of multiple buyers.    Sales reps need to understand the type of selling method that fits them. As a sales rep, you need to look at who you are as a person and how your choice is aligned with your goals. You want to take it a notch further.    What part of the sales cycle do you want to be a part of? The third thing to consider is where your role lies in the sales cycle. Some salespeople are hunters and love the outbound. With these salespeople, they love starting conversations but they may not be detail-oriented and able to go through a whole three-month sales cycle. Discovery, demo, proposal, and closing may not be their strengths. Others may be on the opposite side of the spectrum and maybe more comfortable working with people they know when it’s time to demo, present solutions, offering renewals, and upselling.    Many new salespeople, especially fresh out of college, are put in the outbound when this isn’t where their skills or personality are the most comfortable.  When this happens, it can cause burnout before a new salesperson is given an opportunity to see the full spectrum of possibilities. They prematurely think they’re not cut out for sales when the truth is, they were just put in the wrong role.   The equation of success Everyone needs a playbook.  That is, you need to know what’s expected of you, what the goal is, and what it’s going to take to get there. Mary’s team helps other companies by building for them an infrastructure of systems and processes around marketing and sales. They also build the revenue engine because more often than not, organizations don’t have one that is properly defined. Salespeople show up to a role and operate the way they think they should but may have no way of knowing whether or not it’s correct.  Why?  They have no guidance through a playbook.  Your playbook is important because it’s the blueprint that tells you whether or not you’re going in the right direction.  You should know, in any season of employment  What’s expected of you How to measure your performance The activities you’re supposed to do every single day   If this is lacking in your organization, talk to your leadership team, and ask for that playbook to be created. You shouldn’t be thrown into a role and be told to figure it out on your own. Salespeople should be encouraged to ask for the information that will help them improve. Ask for the metrics, the indicators, the suggested number of meetings, and goals. Find a mentor and discover the path they took to succeed. Look at their numbers and double them to really reach for more and imitate what they’ve done to help them become top sales reps.  Let sales leaders know your intention  A salesperson shouldn’t feel like they’ve been passed up for a promotion but you’ve got to participate in your advancement. Do that by letting the sales managers know that you want to move up in the company and do this long before the position opens up. Let them know what role you want to play in the sales cycle and ask what it will take to be considered for the position. This way, you have time to create a plan, set goals, and execute within the timeline required.  By doing this, you’re already established as a go-to candidate by the time the position opens up.     Mary let her sales managers know what roles she was passionate about and went to the game plan she created with them at her side and consistently monitored her progress. If she had waited for two years before she spoke up about wanting a promotion she could have gotten passed up, never having fulfilled the requirements. Because she communicated where she wanted to go, was proactive, and knew exactly what she needed to do, she received 3 promotions in 5 years.    Leadership wants people who are hungry to progress and they pay attention to the people really fighting for it. Look for ways to take on smaller roles on the way to greater responsibilities. With each achievement, surround yourself with people who are positive and can impart their knowledge to you. When you do get that role, always look back in gratitude for the people who helped you.    Do remarkable work. Be the best problem solver you can be. Be kind, be humble, be curious, and be actively engaged in solving problems. #SalesTruth   “How To Build Your Career In Sales” episode resources  Don’t be money-motivated. Always focus on your buyers’ agenda and do remarkable work with the right attitude.    Check out Mary Grothe’s LinkedIn and their official company site: Sales BQ.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

Mindset vs. Skill Set - Which Is More Important In Sales?   As a salesperson, which do you think is more important, a mindset or a skill set? What are the differences between the two? In this episode, Donald will explore the value of both.     Defining mindset and skill set Mindset is your established attitude or beliefs. Mindset has two parts -  a fixed mindset and a growth mindset. A fixed mindset settles into what is working and doesn’t change.  A growth mindset can see the opportunities to improve.   A skill set, on the other hand, is your range of ability. What training and skills have you mastered to be able to execute the work you need to do well in your business?   Donald Experiences the Difference Between Mindset and Skill Set  A salesperson should have both a great mindset and the relevant skill set.  When Donald was a young man his friend’s father, who was like a  second dad, gave him the book Think and Grow Rich by Napoleon Hill. He read it and internalized the information so he believed he would succeed in his goals.  As a result, when Donald started in sales, he was a ball of energy. He watched all the movies and rolled out his B2C experience fresh from college. He was working, setting up appointments and he felt good that he could take all the ideas he’d learned and bring them into professional selling. His mindset was propelling him forward.    Things got a little bit difficult when Donald entered the B2B world. He had the growth mindset but he didn’t have the skill set to go with it. One of the companies he worked for had him knocking on doors and handing out business cards. This was something that Donald did not see as professional selling. Without the proper skill set, Donald felt he was just going around in circles. He eventually moved on to another company and there he got the skill set training he needed. There, he learned how to    Use the phone to prospect Make a proper cold call Use LinkedIn Go to networking events Ask effective questions Challenge a prospect about their beliefs to get to better solutions.   After gaining such valuable skill sets and merging them with his growth mindset, Donald started to see amazing transformation and acceleration. He started to produce well.    As Donald started to grow, he noticed that colleagues that were decades his senior were remaining at the same level they’d been for years, even with much more experience. The reason? Donald’s teammates had a lot of skill set but with even all their knowledge it was impossible for them to grow beyond their mindset. As a result, they missed out on the opportunities that Donald was able to enjoy. It was Donald’s mindset that helped him excel and perform well.    Bringing Skill Set and Mindset Together   Donald was different from stagnant colleagues in that he was able to take advantage of social selling, he could see fresh opportunities, and he was eager to prospect. With the proper growth mindset and proper skill set, he was able to excel as a sales representative. Do you see why both are so critical? Having a great skill set does not guarantee success if you don’t have the mindset that will push you through the glass ceilings you can set for yourself.    Donald suggests taking time every single day to improve and sharpen and expand your beliefs. Listen to motivational videos, repeat your affirmations and goals, and get around like-minded people who can help you build up a positive mindset. Read the books that will help you get that growth mindset. One of Donald’s favorite books is The Alchemist by Paolo Coelho, a book that will help you open your mind to your potential.    Build a great library One of the best ways to support your business is by getting real about what skill sets you need to acquire and pursue that knowledge through books. Take a look at your prospecting, social, or closing skills. Do you know how to ask effective questions? Take time each day to build these skills and launch your day even better than you did the day before.    Sales books are always there to help you improve and Donald has some suggestions to start your library if you haven’t already. One of Donald’s favorite authors is Mike Weinberg, who provides a lot of great content and value about sales management and simplifying sales.  Kevin Kruse’s book entitled, 15 Secrets Successful People Know About Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A students, and 239 Entrepreneurs discusses planning and time management.     There are many great authors who have amazing books in a voice that will be perfect for you. If you want to turn your commute, down time, or workout into a university,  download books using Audible and listen to the books if that’s more convenient.  No more excuses.    Which is more important, Mindset or Skill Set? Of course, both are important but if Donald had to pick just one,he’d pick mindset. He understands that a person with the proper growth mindset can be taught the proper skill set. A person who is able to see how to grow will think of ways to improve like water that finds its way to the ocean. A salesperson with the proper mindset will look for the tribe and that supports growth, will help improve skills, can offer training, and will refine the skills acquired.   People who lean on skill set alone will not be able to see where improvement can occur. They get stuck in their ways, work the same strategies, will fail to embrace new technology and never take advantage of creative ways to prospect.     Take time every single day to sharpen your beliefs. It will help you to perform well when it’s time to get to work. #SalesTips   “Mindset vs. Skill Set - Which Is More Important In Sales?” episode resources  What do you think? Do you favor mindset over skill set or the other way around? Let us know by putting a comment down below. You can also subscribe and get notified of new episodes.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble now for free at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com

How To Easily Track Your Leads From Prospect Status To Closing the Deal Salespeople track leads from prospect status to closing the deal because that’s how the sales process flows. But how can we keep the information organized so we take action in a way that’s best for a potential client?   For the last six years, Toni Panea has focused on his role as a sales engineer. Before that, he was running a real estate business and wanted to track all his leads and how they flowed through his business.  He wanted to organize information in a way that let him know how many clients he had when the next appointments should be, and how to prepare for meetings. However, when Toni looked for apps and software that could help, he found there were no available tools that existed. When Toni realized this was a critical need that was missing, he filled the void himself by creating his current business, Crmble. This business would provide what he’d been looking for and it’s helping others as well.  Tips on tracking your leads  Salespeople should ask themselves if they have a system that tracks the status of leads, including names, contact data, notes about meetings, etc. Toni recommends using available tools like the Trello app where you can see the status of your leads and add alarms.  Many salespeople use Excel as Donald did, but Trello offers more organizational opportunities. Trello allows you to track more information relevant to your business and sales team.  The power-up  Crmble is a power-up of Trello.  Using the existing Trello platform, Crmble is a plug-in that can be layered to provide notification capabilities specifically for sales.  With Crmble, you are also able to connect to third-party services such as Facebook and Google Forms. Others will be added in the near future.  A feature in Crmble is connecting salespeople to Google Contact to better access a data link from your Trello cards when someone is calling. As soon as you finish the conversation, you can go to your Trello card and update an alarm for the next steps.  You can close confidently knowing you won’t forget future steps. This plugin is a bridge that lets Crmble capabilities stream into that of Trello functionalities.  For example, Crmble also has reporting capabilities where sales reps can see the number of leads they have in every touchpoint for their sales funnel. There’s also a report on the number of leads converted to sales before leading into the sales funnel. Sales reps are also able to see the percentage of wins, percentage of losses, a report on where the leads are coming from, and the number of leads you get per day. This is a valuable feature when you need to know how your ads are performing.  Crmble is easy to use and very simple to understand. There’s no need to learn how to code or compute. With Crmble it helps your CRM become even more effective and user friendly.  Otherwise, a system that is overly complicated may never get used.  Every CRM user needs to be able to work a system without losing important information. #CRM How Crmble was named Toni’s wife named Crmble. She has been very supportive from the very beginning and recognized that CRM needed to be in the name to make it easily identifiable. Because this was not a platform that was created from scratch, they are a “crumble” for an existing tool, Trello, that is already considered the best in the world when it comes to project management. They turned this project management platform into a CRM. It’s basically a crumble of many existing tools like Facebook, Google Forms, Google Contacts, and Google Drive, for example, and what you can get from Trello itself.  For the new salespeople For new salespeople, Toni suggests that you speak to people with similar jobs. Talk to your friends, teammates,  and colleagues who are dealing with the same issues that you do, and get fresh ideas about how they’re facing and addressing their problems.  When you are just starting, it’s important to know the status of your sales funnel because this status can change a lot. You need to be able to track your leads to be aware of the variety of situations that may affect the sales flow. Discover the kinds of leads you have, where they came from, and their status to know how they need to be prioritized. This information is essential to design an appropriate sales funnel to ultimately close. CRM users need to find a balance between not working for the system and not losing track of important information. Sales leaders want to be careful of making the CRM so complicated that salespeople won’t want to use it. This is what makes Crmble different from other CRM software. It makes the process so easy.  “How To Easily Track Your Leads From Prospect To Close Deal” episode resources  Visit Crmble and try the software for free! You can also connect with Toni on LinkedIn to know more about the Trello power-up plugin.  If you are interested in more sales stories, you can talk to Donald directly. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns.  This episode is brought to you in part by Crmble, the easy-peasy CRM for Trello that helps you manage your contacts and leads without investing in complicated solutions, sync all your data, manage custom fields, and get powerful reporting on your sales. Try Crmble for free now at www.crmble.com/tse. This course is also brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077.  We’d love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.Mentioned in this episode:HubSpot and bluëmago | STUDIOSHubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com