This is Product Marketing

Vinícius Chacon, a marketing lead who launched the AI SaaS platform TES AI, shares hands-on learnings from building and scaling an AI product. He talks about high AI costs, pricing pitfalls that sank conversions, and attracting the wrong audience. He explains the pivot to target intermediate and advanced users, and practical changes that rescued the business.

Brian Dreyer, a senior product leader with ~20 years in tech experienced across product management and product marketing. He talks about switching between PM and PMM roles and how each perspective reshapes priorities. Short takes cover how PM habits inform marketing, how marketing habits improve product leadership, organizational placement, ownership tensions, and AI’s effect on product skills.

In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources.All rights reserved. © Product Marketing Hive.

Terezia Stancik, Senior Analyst Relations Manager at Shopware, dives into the revolutionary impact of AI on analyst relations. She defines agentic AI and contrasts it with traditional generative AI, highlighting its role in B2B buying behaviors. Terezia shares insights on automating evaluations and the future fusion of AR roles with technology. She discusses the entrepreneurial shift needed for AR professionals and emphasizes the importance of proving unique value to stay relevant in an AI-driven landscape.

Prashant Sridharan, Head of Product Marketing at Supabase and a seasoned expert with a rich background at companies like Microsoft and AWS, dives deep into the world of developer marketing. He emphasizes the importance of building trust through transparency and tailored messaging, while cautioning against treating all developers the same. Prashant shares insights on leveraging AI to streamline marketing tasks and the evolving expectations of developer audiences. He also highlights the importance of mastering specific channels and staying updated with rapid changes in tech.

In this episode, Mustafa Kapadia, Managing Director at Echo Point, joins Louise Liu to share his thoughts on how agentic AI is transforming the role of product managers—from decision-making and prioritization to collaboration and execution—and how product managers and product marketers can work together more effectively in this new AI-driven era.For more information, read Mustafa Kapadia's article "Write Value Propositions That Actually Convert - Build your first Value Proposition Agent".All rights reserved. © Product Marketing Hive.

In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth".All rights reserved. © Product Marketing Hive.

In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches.For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy.All rights reserved. © Product Marketing Hive.

In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out in the market. Talya also shares tips on aligning teams around your differentiators and creating a competitive matrix that enables better messaging and sales execution.Listen to the full interview above or read the highlights from the conversation at pmmhive.comAll rights reserved. © Product Marketing Hive.

In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build and execute a holistic sales enablement strategy. He also shares helpful tips on identifying enablement gaps, aligning cross-functional teams, and using customer insights to build trust and drive adoption among sales teams.Check out the episode highlights here.All rights reserved. © Product Marketing Hive.