

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Oct 12, 2023 • 39min
Ellen Graf-Martin (Hall of Fame Recipient)
The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about: How Graf-Martin Communications supports their clientsThe Table: a group of Canadian Christian women in positions of leadership and influenceWhat it’s like being a female entrepreneur in a male-dominated industrySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Ellen Graf-MartinWebsite - https://www.grafmartin.com/ Personal LinkedIn - https://www.linkedin.com/in/ellen-graf-martin-1857999/ Company LinkedIn - https://www.linkedin.com/company/graf-martin-communications-inc/ Facebook - https://www.facebook.com/GrafMartinCommunications ResourcesHow To Start Your Own Agency - https://engageq.notion.site/engageq/Starting-and-Growing-a-Digital-Agency-e836dc654e2e4b1bbaab0ae6bb2bb2a4 The Thriving Agency - https://www.thethrivingagency.com/index Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 9, 2023 • 27min
Raven Opatovsky (Tim Hortons)
The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about:Raven’s journey to her position with Tim HortonsHer favourite brands and trends right nowFuture direction for Tim HortonsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Sydney Vardja Linkedin - linkedin.com/in/sydney-mitchell-vardjaWebsite - jellymarketing.caFollow Raven OpatovskyLinkedIn - https://www.linkedin.com/in/raven-opatovsky Spotify Advertising “Inside Tracks” - https://ads.spotify.com/en-CA/news-and-insights/inside-tracks-tim-hortons/?utm_source=linkedin&utm_medium=paid&utm_campaign=ca-en-inside-tracks-tim-hortons-agency_paid_q1_2022-ent&utm_content=video&li_fat_id=591d1d10-ade1-4ab6-b197-4476c91f1547Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 2, 2023 • 27min
Adam Gellert (HiredHippo)
The one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about:What HiredHippo is doing to help great employers and qualified applicants find each otherHow HiredHippo differs from other recruitment platformsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Adam GellertWebsite - https://hiredhippo.ai/ LinkedIn - https://www.linkedin.com/in/adamgellert/Twitter - https://twitter.com/GellertAdam Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 28, 2023 • 56min
Natasha Jung (Cold Tea Collective)
The one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about:How to curate stories for Asian audiencesThe model minority mythThe future of marketing with AI and the ethical questions we have to answerSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Natasha JungWebsite - https://coldteacollective.com/author/natasha/ LinkedIn - https://ca.linkedin.com/in/natashajungInstagram - https://www.instagram.com/natashajung/ Twitter - https://twitter.com/natashajungFor further reading on the model minority myth…https://coldteacollective.com/its-time-to-reject-the-model-minority-myth-and-respectability-politics/ https://coldteacollective.com/fighting-the-model-minority-myth/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 25, 2023 • 39min
Bruce Qi (LaunchPad Technologies)
Bruce Qi, Founder of Launchpad Technologies, discusses the importance of 'your people' in messaging and marketing, tips on setting meeting rhythms for synchronization, how to pivot an organization and keep marketing agile, building teams and investing in people, and the significance of collaboration and communication in marketing.

Sep 22, 2023 • 1h 8min
IAB SOTN (Full State of the Nation Workshop Recording)
This is a unique episode where we share a full recording of the IAB SOTN State of the Nation 2023Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 15, 2023 • 41min
Katrina German (Ethical Digital)
The one where Ted chats with Katrina German, CEO & Founder of EthicalDigital.ca, about:Social Media Marketing, it’s effects on mental health, and what we can do about itHow to help Indigenous women get into the technology spaceAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Ethical DigitalWebsite: https://www.ethicaldigital.ca/Instagram: https://www.instagram.com/ethical_digital/Facebook: https://www.facebook.com/EthicalDigitalCA/Follow Katrina GermanLinkedIn: https://ca.linkedin.com/in/katrinagermanTwitter: https://twitter.com/KatrinavisionAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Sep 11, 2023 • 42min
Jacqueline Simpson (Destination BC)
The one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about:Jacqueline’s journey to her current position with Destination BCVolunteering for the BC Chapter of the American Marketing AssociationRecent trends and changes in marketingAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Destination BCWebsite - www.hellobc.com & www.destinationbc.ca LinkedIn - https://www.linkedin.com/company/destinationbritishcolumbia/mycompany/ Instagram - https://www.instagram.com/HelloBC/ Facebook - https://www.facebook.com/HelloBC/ Youtube - https://www.youtube.com/channel/UCpS9F8iOFksvPuYByurAvBQ Pinterest - https://www.pinterest.ca/HelloBC/ Follow Jacqueline SimpsonLinkedIn - https://www.linkedin.com/in/jacqueline-simpson-7654a81/ Instagram - https://www.instagram.com/jacqbenimble/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 29, 2023 • 40min
Stephen Shedletzky – Shed Inspires
The one where Darian chats with Author, Stephen Shedletzky, about:His new book: Speak-Up Culture: When Leaders Truly Listen, People Step UpThe pillars of Speak-Up CultureHow leaders can foster Speak-Up Culture within their organizationAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Stephen ShedletzkyLinkedIn - http://linkedin.com/in/stephenshedletzky/ & https://www.linkedin.com/company/shed-inspires/ Twitter - http://twitter.com/shedinspires Instagram - https://www.instagram.com/shedinspires/ TikTok - https://www.tiktok.com/@shedinspiresAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 22, 2023 • 29min
Jodi Kasten (Indeed)
The one where Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about:Jodi’s role with Indeed CanadaIndeed Canada’s new framework and how it benefits employersWhat employers can do to get better qualified candidatesWhat job-seekers can do to find more well-suited jobsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Chris Penner:LinkedIn - linkedin.com/in/christopher-pennerWebsite - jellyacademy.caFollow Indeed CanadaTwitterFacebookHiring LabFive Dysfunctions of a TeamAmazonAudibleIndigoAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


