

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Aug 27, 2019 • 27min
Craig Patterson (Retail Insider)
On this episode of Marketing Jam, Darian Kovacs talks to Craig Patterson, the Editor-In-Chief of leading Canadian retail industry news magazine, Retail Insider.
We chat to Retail Insider about how they became one of the leading experts on retail in Canada and some of the popular retail marketing trends being used today.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Craig Patterson:
Website - retail-insider.com
LinkedIn - linkedin.com/in/craigpattersontoronto/
Twitter - twitter.com/ri_eic
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 19, 2019 • 26min
Chris Hoag (Bing)
On this episode of Marketing Jam, Darian Kovacs talks to Chris Hoag, Sales Manager at Microsoft Advertising.
Chris chats with us about the history of Bing and how they've made great strides in the search market, by keeping customer focus front and centre.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LnkedIn - linkedin.com/dariankovacs/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Chris Hoag:
Website - bing.com
LinkedIn - linkedin.com/in/chrishoag
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 13, 2019 • 49min
Cybele Negris (Webnames.ca)
On this episode of Marketing Jam, Shaheed Devji talks to Cybele Negris, the CEO & Co-Founder of Webnames.ca.
We chat about Webnames.ca being Canada's original domain registrar and how it began as a spin-off from the Internet pioneers who founded the .CA country code in 1987.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter – twitter.com/jellymarketing
Facebook – facebook.com/jellymarketing
Instagram – instagram.com/jellymarketing
Website – jellymarketing.com
Follow Shaheed Devji:
Website – www.shaheed.ca
Facebook – facebook.com/shaheeddevjimedia
Instagram – instagram.com/shaheeddevji
Twitter – http://twitter.com/shaheeddevji
Follow Cybele Negris:
Website – https://www.webnames.ca/
LinkedIn – https://ca.linkedin.com/in/cybelenegris
Twitter – https://twitter.com/cybelenegris
Facebook – https://www.facebook.com/Webnames/
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Aug 7, 2019 • 32min
Spencer Callaghan (CIRA)
On this episode of Marketing Jam, Darian Kovacs talks to Spencer Callaghan, the Communications & Content Manager for CIRA.
We chat about CIRA being a non-profit organization based in Ottawa that operates the “.ca” domain and we find out if having a Canadian domain can benefit SEO.
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 29, 2019 • 1h 6min
David Allison (Valuegraphics)
David chats with us about why demographics can only take you so far in understanding your audience and how his innovative approach can help companies connect with their clients.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow David Allison:
Website - valuegraphics.com/about-us
Instagram - instagram.com/davidallisoninc
Twitter - twitter.com/audiencevalues
LinkedIn - linkedin.com/in/davidallisonadvisor
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 25, 2019 • 33min
Roanne Weyermars (Coast Capital Savings)
On this episode of Marketing Jam, Darian Kovacs talks to Roanne Weyermars, Senior Manager, Corporate Social Responsibility & Engagement at Coast Capital Savings.
We discuss what it means to become a B-Corp has had and why corporate social responsibility plays such a vital role at Coast Capital.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Roanne Weyermars:
Website - blog.coastcapitalsavings.com/b-corp
LinkedIn - linkedin.com/in/roanne-weyermars
Twitter - twitter.com/roanneweyermars
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 22, 2019 • 27min
Chris Wagner (Bananatag)
On this episode of Marketing Jam, Darian Kovacs talks to Chris Wagner, Co-founder of Bananatag.
We discuss how Bananatag found it's niche in email marketing, by finding business pain points in internal communication and offering a solution that marries data with design.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Chris Wagner:
Website - blog.bananatag.com
LinkedIn - linkedin.com/in/chris-wagner
Twitter - twitter.com/atchriswagner
Facebook - facebook.com/pg/trackemail
Instagram - instagram.com/bananatag
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 15, 2019 • 47min
Sean Stanleigh (The Globe and Mail)
On this episode of Marketing Jam, Darian Kovacs talks to Sean Stanleigh, Head of Globe Content Studio at The Globe and Mail.
Sean chats with us about The Globe and Mail innovation lab and shares his do's and don'ts for public relations professionals when pitching stories.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Sean Stanleigh:
Website - theglobeandmail.com/authors/sean-stanleigh/
LinkedIn - linkedin.com/in/seanstanleigh
Twitter - twitter.com/seanstanleigh
Instagram - instagram.com/sstanleigh
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 2, 2019 • 28min
Karen Johnson (K'Pure)
On this episode of Marketing Jam, Darian Kovacs talks to Karen Johnson, Founder and Principal of K'pure Naturals.
Karen sits down with us to discuss what it was like to grow a business from the ground level and how keeping active on social media correlates to their sales.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Karen Johnson:
Website - kpurenaturals.com
Instagram - instagram.com/kpurenaturals
Facebook - facebook.com/Kpurenaturals/
LinkedIn - linkedin.com/in/karen-johnson
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 17, 2019 • 31min
Christina Minshull (LinkedIn) | Marketing Jam
On this episode of Marketing Jam, Darian Kovacs talks to Christina Minshull, Client Solutions Manager, ENT Tech at LinkedIn.
She talks to us about what makes a good LinkedIn profile a great one and how to better attract clients and businesses to your profile. She also delivers the details on some exciting new features coming to LinkedIn.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn - linkedin.com/in/dariankovacs
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs
Follow Christina Minshull:
LinkedIn - linkedin.com/in/christinaminshull
Twitter - twitter.com/linkedin
Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


