

Marketing News Canada
Marketing News Canada
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com
Episodes
Mentioned books

Nov 15, 2021 • 39min
Tanis Parenteau (Actress, Producer)
The one where Shelley interviews actress and producer, Tanis Parenteau.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Shelley McArthur Everett: LinkedIn – https://www.linkedin.com/in/shelleymcarthur/LinkedIn (SMC Communications) – https://www.linkedin.com/company/smccommInstagram – https://www.instagram.com/shelleymcarthur/Instagram (SMC Communications) - https://www.instagram.com/smccomm/Instagram (Breaking Bread) - https://www.instagram.com/breakingbreadnow/Website - https://www.shelleymcarthur.com/Follow Tanis Parenteau:Twitter - https://twitter.com/tanisparenteauInstagram - https://www.instagram.com/tanisparenteau/IMDb - https://www.imdb.com/name/nm2227153/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 9, 2021 • 1h 4min
MNC X Hootsuite - Social Trends 2022 - Discussion Panel
The moment you have been waiting for, Hootsuite's #SocialTrends2022 have arrived!These social trends are a great way to stay on the pulse of social media and elevate your brand presence! @Hootsuite has put together this list of expected trends for SOCIAL PLATFORM in 2022. Our team discussed these future social media trends in a Marketing News Canada Panel featuring:Darian Kovacs, Marketing News Canada Samantha Duy, Jelly Digital Marketing & PR Social Media Coordinator Zane Buchanan, Creator, Social Media Coordinator for Personalities and National Brands Deanna Wampler, Social Media Manager, Indigenous Tourism BC & Educator with Jelly AcademySarah Dawley, Senior Manager, Content, HootsuitePrepare for the new year with the right knowledge, tools, and direction using these strategic insights! https://www.hootsuite.com/research/social-trends?utm_campaign=all-tier_1_ca… Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 6, 2021 • 28min
Stacey Kelly (Executive Producer)
The one where Ted interviews Stacey from Stacey Kelly about:The importance of branded content in any marketing strategyHow a company of any size (whether B2C or B2B) can incorporate branded content effectively The key role that diversity and inclusion plays in creating authentic contentOur favourite marketing tunes as inspired by our pre-teen family members!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Stacey Kelly:Website - https://staceykelly.co/Twitter - https://twitter.com/thestaceykellyInstagram - https://www.instagram.com/thestaceykelly/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 5, 2021 • 32min
Ken Fitzpatrick (Digital Marketing Institute)
The one where Darian interviews Ken, the CEO of DMI.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacs Follow Ken Fitzpatrick:LinkedIn - https://www.linkedin.com/in/kenfitzpatrickdmi/Twitter - https://twitter.com/dmigroupLinkedIn - https://www.linkedin.com/school/digital-marketing-institute/mycompany/Website - https://digitalmarketinginstitute.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nov 1, 2021 • 44min
Justine Jordan (Wildbit)
The one where Ted interviews Justine from Wildbit about:The evolution and importance of email marketingPeople first cultureHow a 4 day work week works at WildbitWeird eating habits and listening to podcasts in the showerSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Justine Jordan: LinkedIn - https://www.linkedin.com/in/justinejordan/Website - https://wildbit.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 29, 2021 • 33min
Mandy Gilbert (Creative Niche)
The one where Shelley interviews Mandy from Creative Niche.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Shelley McArthur Everett: LinkedIn – https://www.linkedin.com/in/shelleymcarthur/LinkedIn (SMC Communications) – https://www.linkedin.com/company/smccommInstagram – https://www.instagram.com/shelleymcarthur/Instagram (SMC Communications) - https://www.instagram.com/smccomm/Instagram (Breaking Bread) - https://www.instagram.com/breakingbreadnow/Website - https://www.shelleymcarthur.com/Follow Mandy Gilbert:Twitter - https://twitter.com/verynichey?lang=enInstagram - https://www.instagram.com/verynichey/?hl=enLinkedIn - http://linkedin.com/in/mandygilbertFollow Creative Niche:Twitter - https://twitter.com/creativenicheInstagram - https://www.instagram.com/creativeniche/?hl=enLinkedIn - https://www.linkedin.com/company/creative-nicheAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 29, 2021 • 32min
Tegh Singh Bedi (Hipcamp)
The one where Daryl interviews Tegh from Hipcamp.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl Louie: LinkedIn - https://www.linkedin.com/in/daryllouie/Instagram - https://www.instagram.com/antisocialsolutions/Facebook - https://www.facebook.com/antisocialsolutions/LinkedIn - https://www.linkedin.com/company/antisocial-media-solutions/ Follow Tegh Singh BediLinkedIn - https://www.linkedin.com/in/teghbedi/?originalSubdomain=caWebsite - https://www.hipcamp.com/en-CA/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 26, 2021 • 36min
Tom Goodwin (All We Have Is Now)
The one where Darian interviews Tom from All We Have Is Now.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE today.Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Tom Goodwin:Website - https://www.tomgoodwin.co/Website - https://www.allwehaveisnow.co/LinkedIn - https://www.linkedin.com/in/tomfgoodwin/Twitter - https://twitter.com/tomfgoodwinAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 22, 2021 • 46min
Chief Willie Sellars (Williams Lake First Nation)
The one where Ted interviews Chief Willie from Williams Lake First Nation about:How the WLFN celebrated Canada's first National Day for Truth & ReconciliationThe balance required to be a leaderWhat economic reconciliation means to himHis book "Hockey With Dad"Favourite Super PowerSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Chief Willie Sellars:LinkedIn - https://www.linkedin.com/in/willie-sellars-a8306198/?originalSubdomain=caCBC Articles - https://www.cbc.ca/news/canada/british-columbia/author/willie-sellars-1.5835369WLFN Website - https://www.wlfn.ca/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Oct 22, 2021 • 55min
Hanson Lok (Lux Insights)
The one where Ted interviews Hanson from Lux Insights about:The evolution of market research and how it's integral to marketing and business growthDifferences in working for a global brand and running your own agencyHow we can all address systemic racism and continue to love CanadaStar Trek and Santa Clause!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Hanson Lok: Website - https://luxinsights.com/LinkedIn - https://www.linkedin.com/in/hanson-lok/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy


