

Leaders & Legacies
Craig Andrews
The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
Episodes
Mentioned books

Oct 16, 2023 • 35min
26 - Creating Lasting Memories: A Journey of Healing and Purpose with Steve Rozenberg
Your host, Craig Andrews, talks with the Speaker, Business Coach, Podcast Host, Airline Pilot, Real Estate Mogul, and Head of Investor training, Steve Rozenberg. Steve created the fastest-growing property management company in the state of Texas. Managing over 1,000 properties across 3 major metropolitan cities. Steve built the business up and created maximum cash flow positioning his company for a very profitable exit. Along with growing his property management company, Rozenberg has flipped, owned, and wholesaled hundreds of single-family homes and apartment complexes across the US.Steve expressed that he had recently marked the six-month anniversary of losing his 19-year-old son in a motorcycle accident, the pain of losing a child is unimaginable, but Steve presses on the importance of cherishing the memories they created together. In honor of his son, Steve has started a foundation to help kids afford trade school.Steve's perspective on work-life balance challenges the common misconception that one must work hard before enjoying the fruits of their labor. Instead, Steve advocates for prioritizing family and creating memories in the present. Steve believes that becoming the person you want to be and living a fulfilling life should not be postponed.To learn more about Steve's work, check out their website at https://steverozenberg.com/.Connect with Steve on LinkedIn at https://www.linkedin.com/in/steve-rozenberg-20593553/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.

Oct 13, 2023 • 35min
25 - Audience-Centric Approach in Public Speaking and Marketing with Vocal Impact Productions' Dr. Laura Sicola
Your host, Craig Andrews, talks with the Founder of Vocal Impact Productions, Dr. Laura Sicola. Dr. Laura Sicola is a leadership communication and influence expert, speaker, and author of Speaking to Influence: Mastering Your Leadership Voice. Laura is known for her coaching and live on-camera trainings that turn executives into confident, inspiring leaders on stage, on camera, or just on the phone to get the results they want and make a positive, lasting impact.Laura has spent over 20 years coaching and training, Laura's mission is to transform executives into confident and inspiring leaders. One of the key lessons from Laura is the importance of understanding your audience. Laura expresses the need to align your message with the needs and pain points of your audience. She advises that even if you have a compelling story, it's crucial to ensure it aligns with the desired outcome of your talk. To learn more about Dr. Laura Sicola's work, check out their website at https://vocalimpactproductions.com/.Connect with Dr. Laura Sicola on LinkedIn at https://www.linkedin.com/in/drlaurasicola/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.

Oct 11, 2023 • 33min
24 - Driving Success through Authentic Customer Conversations with Helix Sales Development's Walter Crosby
Your host, Craig Andrews, talks with the CEO of Helix Sales Development, Walter Crosby. Walter Crosby is a renowned figure who assists entrepreneurs and CEOs in scaling their businesses and fostering high-performance sales cultures. He's a seasoned professional who has dedicated his career to fixing the root cause of problems in businesses rather than merely providing surface-level solutions. He's recently celebrated the 100th episode of his podcast, "Sales & Cigars," where he has been a guest on various business, marketing, and sales-related podcasts.Walter's book, "The Seven Critical Mistakes CEOs Make With Their Sales Operations That Stop the Company from Scaling," is a must-read for CEOs. Walter has an upcoming five-day challenge he will be hosting, aimed at teaching business owners, senior sales leaders, and HR personnel how to attract, hire, and retain high-performing salespeople.To learn more about Walter's work, check out their website at https://helixsalesdevelopment.com/.Connect with Walter on LinkedIn at https://www.linkedin.com/in/walterlcrosby/.Free Challenge: https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite.The 7 Critical Mistakes CEOs Make With Their Sales Organization: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.

Oct 9, 2023 • 32min
23 - Cultural Empathy is Key to Effective Writing with Megan Mayzelle
Your host, Craig Andrews, talks with the Executive Director of Written Progress, Megan Mayzelle. Written Progress takes, grant applications, policy briefs, and academic manuscripts. The result documented proof of work that gets funders, policymakers, and top talent excited about taking your initiative to new heights. For those who want to build out their own toolbox, Written Progress also facilitates write shops and is currently developing a software tool to help climate professionals identify and act on often non-intuitive co-benefits and co-risks of their work. Climate and energy transition professionals hold an amazing mastery of complex knowledge, and they often find it challenging to translate that knowledge into information that is exciting and actionable for those outside their area of specialization. Written Progress works exclusively with teams advancing a mission for ethical impact, Written Progress is a social enterprise that helps those with a climate mission translate their complex knowledge into compelling words. To learn more about Megan's work, check out their website at https://writtenprogress.com/.Connect with Megan on LinkedIn at https://www.linkedin.com/in/meganmayzelle/?originalSubdomain=fr.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.

Oct 5, 2023 • 26min
22 - Designing Success: Creating Value in Short-Term Collaborations with YKMD Visual Communication's Yanique DaCosta
Your host, Craig Andrews, talks with the Founder and Owner of YKMD Visual Communication, Yanique DaCosta. Yanique is a Jamaican-born graphic designer and entrepreneur, she is known for her advocacy of diversity and inclusivity in the design industry. YKMD is a graphic design firm that specializes in working with corporate event planners and trade show marketers, YKMD provides design assets to help these professionals achieve successful events. YKMD primarily serves two types of clients: in-house corporate organizations with limited design resources and corporate event planners or marketers in need of design assistance for specific projects. YKMD offers a flexible month-to-month service to cater to the needs of these professionals.To learn more about Yanique's work, check out their website at https://theykmd.com/.Connect with Yanique on LinkedIn at https://www.linkedin.com/in/ydacosta/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com/.

Oct 3, 2023 • 31min
21 - Why Leaders Should Be Vulnerable with Vistage's John Baines
Your host, Craig Andrews, talks with the Vistage Chair of Vistage, John Baines. It’s still a human world where integrity, experience, and relationships matter. Vistage is here to connect the most successful CEOs of small and midsize businesses so they can share expertise, challenge one another to think critically, and arrive at better decisions.Through this ongoing collaboration, Vistage builds lifelong leadership excellence that elevates companies, strengthens communities, delivers meaningful results, and fosters sustainable growth.To learn more about John's work, check out their website at https://www.vistage.com/.Connect with John on LinkedIn at https://www.linkedin.com/in/johnbaines/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.

Sep 28, 2023 • 34min
20 - From Startup to Exit: A Founder's Journey in Business with Glenn Poulos
Your host, Craig Andrews, talks with co-founder, Vice President, and General Manager of Gap Wireless, Glenn Poulos. With over three decades of experience in sales, Glenn has spent thousands of hours in the field or on the phone with customers and working with salespeople to help create several very successful companies.After entering the sales field in 1985 as a Technical Sales Rep, Glenn founded his first company, mmWave Technologies Inc. in 1991 and simultaneously served as President of Anritsu Electronics Ltd. for 9 years. Using his extensive knowledge and experience in the industry, he lectures groups on sales strategy, consumerism, and what motivates people at a raw emotional level.To learn more about Glenn's work, check out their website at https://glennpoulos.com/.Connect with Glen on LinkedIn at https://www.linkedin.com/in/glenn-poulos-45bab86/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.

Sep 26, 2023 • 27min
19 - Building Wealth to Live Your Best Life with Royal Legal Solutions' Scott Smith
Your host, Craig Andrews, talks with the CEO of Royal Legal Solutions, Scott Smith. Royal Legal Solutions is a boutique law firm focused on protecting their clients’ real estate assets throughout the United States and Canada. No matter where you or your property is, they can protect your equity.Founding attorney Scott Smith is a real estate investor himself and has learned that keeping your wealth is just as important as making it. All of their clients are real estate investors, and everything they do is focused on protecting their hard-earned assets.To learn more about Scott's work, check out their website at https://royallegalsolutions.com/.Connect with Scott on LinkedIn at https://www.linkedin.com/in/scottroyalsmith/.Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest.Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.

Sep 21, 2023 • 30min
18 - Freedom at Work: Red Balloon's Innovative Job Matching Strategy with RedBalloon's Andrew Crapuchettes
Your host, Craig Andrews, talks with the CEO of RedBalloon, Andrew Crapuchettes. RedBalloon connects thousands of like-minded businesses with tens of thousands of reliable, career-minded job seekers who are looking for the freedom to work without the fear of discrimination against personal beliefs, infringement of constitutional rights, or invasion of medical privacy.RedBalloon honors and celebrates the founding liberties that have made the American free-market system the most successful economic engine in the history of the world. They strive to empower employers to preserve these liberties for their workforce and to place talented Americans into careers that will value their freedom and prioritize their success.To learn more about Andrew's work, check out his website at https://www.redballoon.work/. Connect with Andrew on LinkedIn at https://www.linkedin.com/in/acrapuchettes/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.

Sep 19, 2023 • 24min
17 - Spotlighting Success: Elevating Your Business Through Publicity with Top Talent Agency's Dr. Richard Kaye
Your host, Craig Andrews, talks with Dr. Richard Kaye of Top Talent Agency. Dr. Richard Kaye is a renowned expert in helping entrepreneurs accelerate the growth of their businesses through profitable publicity. With nearly 24 years of experience under his belt, Dr. Richard Kaye has worked with a diverse range of clients, from early-stage startups to established businesses. His expertise and insights have been featured on various media platforms, including radio, television, and prestigious magazines like Forbes.Dr. Richard Kaye, a retired chiropractor, is best known as a business growth strategist. He’s been serving the entrepreneurial community, enhancing a culture of collaboration and cooperation. Richard believes in the importance of being a servant leader and not just a boss. He believes that leadership is about taking responsibility and owning up to mistakes.To learn more about Dr. Richard Kaye's work, please visit his website at https://toptagency.com/. To connect with Dr. Richard Kaye on LinkedIn, check out his profile at https://www.linkedin.com/in/richard-kaye-43523015/. Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest. Want to learn more about Craig's work at allies4me? Check out his website at https://allies4me.com.


