AdTechGod Pod

Christian Muche, CEO of Beyond Ordinary, shares insights from the Possible event in Miami, which aims to redefine traditional conferences by enhancing networking and fostering creativity among senior decision-makers. He discusses the role of AI in shaping conversations without dominating them, and highlights a curated speaker lineup that brings fresh perspectives. The chat also touches on emerging trends in advertising, like shoppable video and innovative content strategies, ensuring a vibrant future for media and engagement.

Bob Regular, CEO and founder of InfoLinks, brings three decades of digital media experience to the table. He shares insights on the rapidly evolving ad tech landscape, the importance of developing direct publisher relationships, and the need for transparency in advertising. Bob discusses how AI and connected TV are transforming creative processes and workflows. He also highlights the challenges publishers face in monetization and the decline of ad arbitrage, all while navigating the chaos and excitement of entrepreneurship in this ever-changing industry.

AI and earnings took center stage this week. Perplexity’s building a browser, OpenAI wants to be your shopping assistant, and Big Tech dropped their Q1 numbers. We cover: Perplexity builds a browser – CEO Aravind Srinivas explains how Comet aims to work at the operating system level, enabling actions like scraping pages, taking actions on your behalf, and improving ad targeting with granular user data. Hardware partnerships fuel expansion – Perplexity will be pre-installed on new Motorola Razrs and is in talks with Samsung. This move mirrors Google’s own bundling tactics… just as Google faces antitrust heat. OpenAI launches shoppable search – You can now shop directly within ChatGPT results, with comparisons, recommendations, and product discovery baked into the interface. Shopify integration is rumored, but no ads—for now. The web is changing – In this new model, websites aren’t for browsing. They’re for bots to scrape, analyze, and feed insights back to the user in one seamless chat interface. Apple earnings – $95.4B in revenue, beating expectations. Hardware ticked up slightly, but services brought in $26.65B, growing 11.65% YoY. Meta earnings – $42.3B revenue (+16%), driven by ads. Ad impressions rose 5%, pricing jumped 10%. Meta boosted AI capex projections to $64–$72B. Alphabet earnings – $90.2B in revenue (+12%), strong performance in search. YouTube ads slightly missed projections. Tariff pressures are hitting Google Shopping spend. Amazon earnings – $29.3B in ad revenue, right on target, but a gloomy Q2 forecast due to tariffs and consumer uncertainty dragged stock down 4%. Microsoft earnings – $70B revenue (+13%), thanks to resilient software and cloud services. Hardware may take a hit, but they’re better positioned than most to handle turbulence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yen Nguyen, SVP Head of Curation at Consumable, shares her unexpected journey into audio curation and its pivotal role in ad tech. She discusses how curation bridges traditional and programmatic buying, enhancing effectiveness. The conversation explores the untapped potential of digital audio and the rising spending in this space. Yen emphasizes the emotional power of audio ads and advocates for education to shift budgets. With exciting innovations on the horizon, she believes the future of advertising lies in streamlined solutions for buyers.

When the going gets tough, Big Tech finds a way to shift the blame. This week’s news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move.In todays news we cover: Google waves the white flag on cookies — After five years of chaos, Google scraps its opt-out prompt. The Privacy Sandbox isn’t officially dead, but it's definitely on life support. What we learned — We gave Google too much power. We waited too long to call BS. But it did push the industry to build something better—and AI might be the next frontier. Search monopoly trial kicks off — DOJ proposes radical remedies: selling Chrome, banning default deals, even forcing Google to license its search data. Google’s own proposals? Pretty weak. Apple Ads rises quietly — With hardware revenue stalling, Apple is rebranding its ad business and prepping for a bigger move. Think: proprietary data, closed-loop measurement, and Taboola partnerships. A new reality — Google’s cookie exit may change nothing and everything. And Apple might be the next walled garden advertisers can’t ignore. In closing: RIP to your cookie POV decks. You deserved better. Learn more about your ad choices. Visit megaphone.fm/adchoices

Danilo Tauro, Managing Partner at Aperium Ventures, brings a wealth of experience from Procter & Gamble, Amazon Ads, and Uber Eats Advertising. He shares his unexpected journey from engineering to ad tech, driven by his passion for technology. Danilo discusses the evolving landscape of the ad tech industry, spotlighting growth areas like CTV and retail media. He highlights the pivotal role of AI in streamlining workflows and enhancing engagement, while also emphasizing transparency in the programmatic supply chain and the importance of solving brand-specific problems for startups.

They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google’s ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome’s on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite for AdTech. History rhymes — This is the biggest antitrust heat since Microsoft in ’98. But the market’s bigger, the stakes are higher, and the FTC isn’t backing down. Future watch — If Google and Meta are Act I, who's Act II? OpenAI? Apple? The next decade’s already heating up. Kait’s closing note? “Get a good lawyer.” (T. Swift said it best.) Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Erika Lamoreaux, a seasoned marketer with over 20 years of experience, as she shares insights from her role at Workday. She discusses the evolving landscape of brand marketing within ad tech, emphasizing the importance of storytelling and data utilization. Erika highlights authentic brand storytelling in B2B marketing, along with strategies to reach audiences reluctant to convert. She also touches on the impact of nostalgia in marketing, AI's role in consumer engagement, and the challenges of balancing brand building with budget constraints. A must-listen for aspiring marketers!

In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers.Takeaways Spotify launched its ad exchange to meet customer demand for programmatic buying. Owning ad tech allows for better control and relevance in advertising. Generative AI is rapidly being adopted in Spotify's advertising solutions. Spotify's user base is highly engaged and loyal, creating a unique advertising environment. Quality control in advertising inventory is crucial for maintaining advertiser trust. Spotify is transitioning towards performance advertising while maintaining brand focus. The emotional connection to music enhances advertising effectiveness. Spotify's logged-in user platform provides valuable data for advertisers. Innovative ad formats are being developed to enhance user engagement. Feedback from the industry is welcomed to improve Spotify's advertising solutions. Chapters00:00 Introduction to The Refresh Podcast01:30 Spotify's Programmatic Advertising Launch04:58 The Importance of Owning Ad Tech07:49 Generative AI in Advertising09:34 Building a Strong User Culture12:01 Quality Control in Advertising Inventory15:08 Shifting Focus to Performance Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.Takeaways Moe Chughtai is a child of immigrants, shaping his worldview. He transitioned from a potential medical career to marketing. MIQ has grown from 200 to 1500 employees in eight years. The importance of personal connections in corporate culture. CTV is becoming a primary platform for marketers. Brands are looking for total video strategies, not just CTV. AI is transforming sales enablement in advertising. Collaboration is key in the evolving ad tech landscape. The advertising industry is experiencing significant maturity. Constant change in advertising keeps professionals engaged. Chapters00:00 Introduction to Moe Chughtai and MIQ01:36 Moe’s Journey into Advertising04:01 Transition from Adobe to MIQ07:36 The Evolution of CTV and Streaming10:17 Bridging the Gap: Data and Measurement in Advertising12:54 Balancing Linear and CTV Strategies15:05 Future Trends in Streaming and AI20:58 The Excitement of the AdTech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices