AdTechGod Pod

Natalie Scully, EVP of Revenue, Distribution, and Data Operations at Vevo, shares her journey from finance to the media industry. She discusses the importance of operational roles and the evolution of streaming and connected television. Navigating work-life balance as a high-powered executive, she offers insights on the challenges of family support and mentorship. Scully also emphasizes networking and continuous learning, highlighting how these elements are crucial for success in the fast-paced ad tech landscape.

John Whitmore, Senior VP of Business Development at 33Across, shares his transformative journey in adtech. He discusses the industry's shift from traditional to digital media, highlighting the impact of AI on advertising technology. The conversation turns to the challenges of addressability in a cookie-less world and the ethical responsibilities that come with industry evolution. Additionally, John reflects on the importance of work-life balance, offering insights on achieving happiness amidst changing career dynamics.

AdTechGod sits down with Laura MorrisonLaura Morrison is the Sr. Manager, Supply Partnerships at Amagi.Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly changing industry. Laura also discusses the challenges of consolidation in the ad tech space and the shift towards platforms and OEMs becoming the new publishers. She encourages professionals to stay informed, listen to others, and build connections to share knowledge and grow together.Thank you to AdLib for sponsoring this episode. Takeaways Be curious and never stop learning in the ad tech industry. Ask questions and seek knowledge from experienced professionals. Consolidation in the industry can present challenges for tech providers. Platforms and OEMs are becoming the new publishers in the streaming and CTV space. Build connections and network to share knowledge and grow together. Chapters 00:00 Introduction and Background 03:13 The Journey in Ad Tech 07:57 Transition from Ad Ops to Business Development 10:30 Challenges in Business Development and Partnerships 12:28 Consolidation in the Ad Tech Space 17:31 Platforms and OEMs as the New Publishers 25:14 Building Connections and Sharing Knowledge Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod sits down with Leslie Lee.Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and the rise in brand investment. She touches on how the channel is moving beyond its traditional top-of-funnel role, with more brands leveraging it in lower-funnel campaigns that can now deliver measurable results. She believes that the industry is approaching a tipping point, where digital out-of-home will become a more integrated and crucial part of the broader programmatic advertising ecosystem.Thank you AdLib for sponsoring this episode. Takeaways Digital out-of-home advertising is still in the early stages of market education, and there is a need to build awareness about its capabilities. Programmatic out-of-home is reaching a tipping point, with brands investing significant budgets in the channel. There is a growing trend of using digital out-of-home in lower-funnel campaigns and tying it to measurable results. The industry needs to help marketers shift their perception of out-of-home from being exclusively top-of-funnel to a more integrated part of their programmatic mix. Maintaining perspective and finding joy in your work are essential for long-term satisfaction in the ad tech industry. Chapters 00:00 Introduction and Background 01:21 The Journey into Ad Tech: From PR to Marketing 03:10 Educating Marketers about Digital Out-of-Home 11:18 The Tipping Point of Programmatic Out-of-Home 09:39 Finding Joy and Maintaining Perspective in the Ad Tech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason White, Chief Product Officer at Arena Group, dives deep into the implications of the Google Antitrust case for publishers. He explains how this case could open new opportunities, especially for long-tail publishers, and the importance of data transparency in the ad tech landscape. Jason discusses the potential positive impact of increased competition on innovation and monetization strategies. He highlights how emerging companies could reshape the market and stresses that adaptability will be crucial for the future of digital publishing.

AdTechGod sits down with Kevin SalgueroKevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs. Kevin also talks about the future of ad operations and connected TV, emphasizing the need for closer collaboration between publishers and advertisers. He highlights the significance of remote work and its impact on performance as well as his passion for coaching and soccer. Thank you to Live Intent and AdLib for sponsoring this episode. Takeaways Understanding the nuances of the ad operations industry is crucial for success. Closer collaboration between publishers and advertisers is the future of ad operations. Remote work can increase performance and provide a better work-life balance. Coaching and soccer have had a significant impact on Kevin's life and he is passionate about paying it forward. Financial trading is seen as a potential path to financial freedom and more time with family. Chapters 00:00 Introduction and Background 04:13 Understanding the Nuances of Ad Operations 10:18 The Future of Ad Operations: Closer Collaboration Between Publishers and Advertisers 15:13 The Impact of Remote Work on Performance and Work-Life Balance 18:29 Paying It Forward: Kevin's Passion for Coaching and Soccer 22:07 Financial Trading: A Path to Financial Freedom and More Time with Family 27:20 Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Alena Morris, the Associate Vice President of Product Marketing at PubMatic, shares her inspiring journey in ad tech. She highlights the importance of empowerment and innovation in leadership. Alena discusses adapting to a cookie-less world, with a focus on the value of first-party data. She also emphasizes the power of community and networking for career advancement, encouraging rising professionals to actively engage with their peers to cultivate connections. Her insights underline the significant role of trust in fostering growth within teams.

AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.Tune in for a compelling discussion on why "everything is performance."Thank you to LiveIntent for sponsoring this episode. Takeaways Networking and building connections at industry events like Cannes can be valuable for marketers. Creativity is essential in marketing, and the focus on creative thinking is increasing. The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations. Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients. The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes. Chapters 00:00 Introduction and Background of Joshua Palau 02:15 The Value of Networking and Building Connections 06:04 The Importance of Creativity in Marketing 10:17 Navigating the Challenges of Marketing in the Healthcare Industry 29:22 The Controversy of Separating Brand and Performance Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristina Prokop, former CEO and founder of Eyeota, a leading provider of privacy-compliant audience data, reflects on her journey from startup to a $165 million acquisition. She discusses tackling the impacts of cookie deprecation and highlights innovative solutions like LiveIntent's Hero. Kristina shares insights on navigating diverse European regulations and culture, illustrating the importance of adaptability in tech. She also delves into the entrepreneurial drive behind continuous innovation and the changing landscape of audience data amidst regulatory challenges.

Stacy Bohrer, Vice President of Buyer Development at OpenX, shares her extensive adtech expertise. She discusses the rise of streaming services and how AI enhances targeting. The importance of mentorship, self-awareness, and teamwork in career growth is emphasized, along with the need for transparency and responsible media practices in advertising. Stacy touches on the intersection of sustainability and advertising, and ethical challenges within the sector, promoting a culture of open communication and social responsibility.