Craft Beer Professionals

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on barstools and make money!This session is for micro to mid-size brewery owners, GMs, marketing managers and head janitors (because you do all these jobs) who want to implement 10X+ ROI marketing strategies at their breweries. We will look at the most profitable membership programs, proven ways to drive repeat visits and tactics to sell through aging beer more quickly.No “pie-in-the-sky” or fluffy marketing ideas allowed. Just real-world examples, numbers & best practices. This way you can skip the guesswork and start implementing proven programs right away.Whether your goal is to grow weekday traffic, launch a paid membership, or turn first-time guests into lifelong fans, you’ll leave with a clear action plan tailored to your brewery.Ross Stensrud accidentally graduated from UCSD while studying lacrosse and spending plenty of time at O’Brien’s. After a brief stint designing pool cleaners (yes, really) in an effort to justify the cost of his degree, he pivoted and began recruiting smart friends to help build app marketing tech for local businesses—starting with music, then golf, and now craft beer with TapWyse. He lives in Carlsbad with his wife Laurel and their two boys, Roscoe (11) and Mason (9). When he’s not working, you’ll likely find him biking down PCH or shuttling his kids to basketball, golf, music, and skateboarding.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

Your beer may bring them in, but your food might be what keeps them around (and spending more). Join MarginEdge and two innovative breweries for a conversation on how to turn your food program from a necessity into a revenue-driving asset. From menu design and cost tracking to staffing, pricing, and guest experience, we’ll explore what’s working, what’s not, and what’s next.Panelists: Chris Pal-Freeman (Breakway Brewing),Jason Green (Wilding Brands)Moderator: Andre Elam (MarginEdge)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

Join Victoria Howell, Director of Operations for MoMac Brewing, Ryan Hetzer, Operations Manager at Frothy Beard, and Adrian Pawliszko, co-founder of CIPO, as they explore innovative strategies to boost taproom traffic. They discuss the critical difference between hospitality and customer service, the power of food in driving repeat visits, and the effectiveness of unique events like trivia nights and city festivals. Plus, learn how to highlight partnerships through menu design and digital displays to attract diverse audiences!

The modern guest expects more than just beer. In this panel hosted by Go Brewing, we’ll explore the growing demand for non-alcoholic beer and THC beverages. Learn how to educate both your team and your customers, understand the latest consumption trends, and discover how these products help create a more inclusive and welcoming taproom. Whether you're already offering them or just getting started, this conversation will help you stay ahead and serve more of your community.Panelists: Leigh Gall (Cannabis Beverage Certification)Matt Steinke (Go Brewing)Meagen Coester (Go Brewng)Katie McNulty (Revolution Brewing)Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

In this session, we’ll dig into the hard work behind two of beer’s essential ingredients: malt and hops. You’ll hear directly from barley growers and hop producers about what matters most, how each harvest impacts the final product, and where the industry stands today. We’ll also talk with brewers who are leaning into the agricultural side of beer and using ingredients to tell a deeper, more meaningful story.Panelists: Eric Sannerud (Sannerud Hop Consulting)James Howdeshell (HOB Brewing Co.)Nathan Boll (Boll Farms)Tim Schnars (Meadowlark Brewing)Moderator: Jared Stober (Two Track Malting)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

As the industry evolves, breweries are embracing tools like QR code ordering to streamline operations, boost tab sizes, and maximize efficiency. But how do you keep the soul of the taproom alive when guests order with their phones instead of chatting with a bartender or server? In this panel, brewery leaders and Arryved experts discuss how to use technology without losing the personal connection that keeps people coming back. We’ll explore the sweet spot between operational efficiency and guest experience, discuss flexible service models—and share real-world strategies for integrating tech without compromising on hospitality.Panelists: Adriane Hodges (Bold Republic Brewing Company)Kent Steeves (Braeloch Brewing)Moderator: Nick Komisar (Arryved)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

Join us for an insightful panel discussion exploring the multifaceted impact of Artificial Intelligence on the craft beer industry. We'll bring together experts from marketing, legal, data science, and a leading craft brewery to discuss how AI is transforming everything from consumer engagement and operational efficiency to legal considerations and data-driven insights. Discover how your craft beer company can harness the power of AI to innovate, grow, and thrive in a competitive market.Panelists: Jonathan “Hootie” Hooten (Paradym Data)John Szymankiewicz (Beer Law Center)Michael Perozzo (Vice Beer)Moderator: Chris Overlay (Get Hoptimized)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

Distributor partnerships can fuel your brewery’s success, or slow it down. In this panel, we’ll break down what it really takes to build relationships that last. From clear communication and shared expectations to staying relevant in a crowded portfolio, our panelists will share what’s working, what’s not, and how to stay top of mind without being a headache. You’ll leave with practical, honest advice to make your distributor relationships more effective and less frustrating.Panelists: Carey Niekrash Beralderi (Grey Sail Brewing)Eric Butler (Wolf’s Ridge Brewing)Laura Lodge (Distribution Insight for the Craft Brewer)MaryAnna Ferris (Ash & Elm Cider)Matthew Pere (Pretty Ugly Distribution)Melissa Johnston (Tryon Distributing)Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

Is it finally the year of the lager? In this panel, we’ll discuss the styles gaining momentum, the brewing techniques getting brewers excited, popular ingredients, and how these trends are landing with today’s drinkers. In this panel, you’ll get inspired by what brewers are actually creating right now and leave with ideas to take back to your business and keep your beer relevant in a changing market.Panelists: Lee Lord (Narragansett Beer), Marty Scott (Revolution Brewing), Mitch Steele (New Realm Brewing), Abstrax HopsModerator: Adam Mills (Adam Makes Beer)Thank you to Get Hoptimized and Go Brewing for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It’s never been more important to connect: https://cbpconnects.com/

Join us for "Spills and Thrills: A Panel Conversation on Insurance Lessons Learned," an insightful discussion designed to navigate the complexities of risk management and insurance in today's dynamic landscape. This conversation goes beyond theoretical concepts, diving into real-world scenarios where unforeseen events have led to critical lessons. Our panelists will explore how unexpected incidents, from natural disasters to wire transfer data breach, have reshaped approaches to policy considerations and expanded coverage. We’ll discuss the evolving nature of risk, the importance of proactive mitigation, and the power of robust insurance frameworks in fostering resilience.Attendees will gain actionable insights into identifying blind spots, optimizing coverage, and leveraging lessons learned to future-proof their operations. Whether you're a brewery owner, taproom manager, or head brewer, this panel promises a compelling exchange of knowledge that will equip you with a clearer perspective on navigating potential "spills" and transforming them into valuable "thrills" of growth and innovation. Don't miss this opportunity to learn from others in your industry and enhance your strategic preparedness.This conversation features:Chris Dial (Wanderlinger Brewing)Christian Spears (TN Brew Works)Josh Buckley (The Nations Brewing Company)Kunal Patel (KP) (Mill Creek Brewing Co.)Chris Dial, co-owner of Wanderlinger Brewing in Chattanooga, TN, brings a unique perspective to commercial insurance. Having navigated the intricate world of craft brewing, from managing operations to understanding liabilities, Chris developed an intimate knowledge of the industry's specific insurance needs. Now, as a commercial insurance agent, he leverages this firsthand experience to meticulously craft policies that truly protect businesses like his own. He understands the nuances of equipment breakdown, liquor liability, and property coverage from a brewery owner's viewpoint, making him an invaluable asset for others in the industry seeking comprehensive and insightful insurance solutions.Stay up to date with CBP: http://update.craftbeerprofessionals.org