Craft Beer Professionals

Award-winning brewery DESTIHL Brewing, and SuckerPunch Gourmet, makers of bolder pickles done differently, have teamed up for what is certain to be quite a big dill.   Beginning June 28th the new SuckerPunch Dill Pickle Sour Beer will be available for beer and pickle lovers nationwide. The tart, citrusy flavors of a DESTIHL gose ale is combined with the unmistakable zesty, garlicky flavor of a Suckerpunch dill pickle to create a uniquely delicious, knockout flavor experience.  In this conversation, we will talk to Neil Reinhardt, head of Marketing at DESTIHL, and Alok Advani, CEO of SuckerPunch Gourmet, about how the two Illinois-based brands have come together to create this bold new beer. We will learn more about their individual products, the process, and why the partnership is a win for all parties involved.   Join us in-person for CBP Connects | Half workshop, half networking  Norfolk, VA | September 12-14, 2022 Learn more at cbpconnects.com

In this conversation, we are joined by Jackie DiBella and Jim McCune from The Craft Beer Marketing Awards. We discuss the need to recognize excellence in marketing, how the awards have evolved, highlights from the past several years, and how breweries are using their Crushies to see greater success. The CBMAS were developed to recognize and award the very best marketing in the brewing industry across the world. Breweries, their agencies, artists, and marketing partners are invited to enter their top work. The CBMAS offer 40+ categories that recognize all aspects of beer–related marketing. The CBMAS Judges Panel comprises of more than 600 professionals located across the globe. Will you take home a Crushie? CBMAS “Crushie” trophies were designed and manufactured by the same NYC designer awards firm that creates the prestigious Emmy Award and MTV’s “Moon Man” statue. The Crushie award is sculptured to depict a heavily–tattooed arm crushing a beer can to symbolically represent how breweries are “Crushing It!” with their unique and creative beer marketing and branding. Many winners choose to upgrade their Crushie win with a commemorative Crushie Trophy sold at our Awards Shop (winners are notified directly). Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 Learn more at https://cbpconnects-norfolk.eventbrite.com/

CBP Stories showcase individual members who have an inspiring story to tell. When companies want an ownership culture that includes trust and engagement along with positive financial impact, Larry Chase helps them make it happen. He coaches them in building an Open-Book Management system. In reality, it’s a people operating system that leads to growth for both individuals and the business. Prior to being a Great Game of Business Certified Coach®, Larry was a professional brewer for 23 years. He’s been a frequent speaker at the Craft Brewers Conference and served on the Brewers Association Board of Directors from 2013-2021. During 6 of those years he was the Board Treasurer and chair of the BA Finance Committee. Beyond beer and business coaching you'll find him vying for "Dog Dad of the Year" and filling Chief Support Officer duties for his wife's professional speaking business. Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/

We recently posed the question, "What questions on brewery marketing do you wish you knew the answer to?" In this session, we have invited several industry experts to answer your questions. This conversation features: Amy Martin (Stormcloud Brewing Company) Bryant Vander Weerd (Full Pour Media) Julie Rhodes (Not Your Hobby Marketing Solutions) Scott Kolbe (Market Your Craft) Warren Bondi (Beer Marketeers) Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/

In this podcast you'll hear the audio version of the Taproom Success Membership monthly Industry Expert conversation. Join Andrew, Kary Shumway (Craft Brewery Financial Training), and Chema Mora (Business Development Manager of the Cicerone® Certification Program) for a conversation on the importance of professional development. The Cicerone Certification Program offers a path to advance your career and the knowledge of your team. Join Advanced Cicerone Chema Mora, Business Development Manager for the Cicerone Program, as he shares an inside look at the program and shares tips and strategies to meet your goal. Whether you are studying for the next exam or just hearing about the program for the first time, there is something for you.  We have an engaging conversation with Chema on the value of education in craft beer and how you can use knowledge to craft a more successful taproom experience. Learn more at https://taproomsuccess.com/ Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/

In this panel session, the Cannabis Beverage Association (CBA), a trade organization focused on the cannabis beverage industry, will introduce itself and the work we are doing to overcome obstacles and build awareness of the segment. We will have CBA member companies who can provide an overview of the cannabis industry and discuss the cannabis beverage market and how it is relevant to craft beer brewers. This conversation features: Evan Eneman - Harmony Craft Beverages - Co-Founder Tracey Mason - House of Saka - CEO Chris Anderson - BevZero - Head of Brewing Operations Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/

Join us for a conversation with Brandon Selinsky (Beer Law HQ) on the current issues and pains points craft breweries are facing. From trademarks to copyright infringement, we hear from a legal perspective on best practices and how you can protect your intellectual property. We dive into examples of how small craft breweries have gone up against larger companies, and won. You will walk away with new strategies to strengthen your trademarks, and how to eliminate overlap with other breweries. Brandon specializes in trademarks and trade secrets, leading a proactive approach to alert clients early on to potential conflicts, ways to strengthen their trademarks, and how to eliminate overlap with other breweries. When a trademark war breaks out, his extensive local and federal litigation experience helps resolve issues efficiently. He has successfully represented breweries and other business clients in front of the USPTO, TTAB, and federal court. In addition to trademarks, Brandon specializes in beer and spirits law more broadly, including TTB compliance, licensing/permitting, and other regulatory issues. He is an active member in the Brewers Association and Colorado Brewers Guild. Learn more at BeerLawHQ.com Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/

Join us for a discussion with Kevin Barnes (former Brewmaster, Two Roots Brewing Company) on the rise of NA craft beer. We talk about the history and future of the trend. Kevin will give the basics and pros/cons of the various production methods. Kevin Barnes is the former Brewmaster for a successful and highly awarded NA craft Brewery, Two Roots. He is now working on new initiatives, including consulting for brewers and businesses looking to get into the NA beer market. He is passionate about getting more NA beers made and available, as well as continuing to help increase quality and diversity of styles offered. He has personally crafted NA beers using a few of the available techniques, and is very familiar with products made using the other options as well. Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/

What can we learn from the gaming industry? In this conversation, we speak with Jake Keyes (Skydance Brewing Company) about how a past career managing casinos better prepared him for operating his brewery. Jake shares the lessons he learned, why we need to invest in people, and his plans to ensure a successful future. Jake Keyes is a former tribal gaming executive, Native Business Magazine Top 50 Entrepreneur, brewer and owner of Oklahoma City’s first Native American owned craft brewery, Skydance Brewing Company. Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/

As the weather warms, you should not only be trying to WOW your guests with your outdoor space, but also create the safest experience possible. In this session, we will be joined by Kyle Rheiner (Arthur Hall Insurance/Beer Mighty Things podcast) to discuss best practices of beer garden safety. We will discuss everything from preventing underage drinking to the importance of keeping your tent from blowing away. Join us in-person for CBP Connects | Half workshop, half networking St. Louis, MO | June 20-22, 2022 Learn more at https://cbpconnects-stlouis.eventbrite.com/