Craft Beer Professionals

Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who can tell you about what makes a brewery attractive to a buyer, what you should be doing if you want to sell and how profitability and key drivers will determine what you will ultimately walk away with. Panelists: Jason Sleeman (United Community Bank, Brewery Lender), David Lentz (Saucy Brew Works, Controller), Jeff Adam (Adam Noble Group, President) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss current industry challenges, strategies for success, general observations, and the importance of in-person events. This conversation features: Bryant Vander Weerd (Full Pour Media) Lisa Noyes (Jackalope Brewing Company) Loren Bendele (Arryved POS) Pulkit K. Agrawal (Beer30 by The 5th Ingredient) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097 [Stay up to date with CBP] https://lp.constantcontactpages.com/su/kgRIXUf/cbp

At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your business for a successful exit that’s good for all stakeholders – employees, customers, other investors, and you. One day you discover open-book management and its potential to grow your people and your business at the same time. Because of that you begin implementing what is really a people operating system where your employees think, act, and feel like owners. Because of that your business develops an ownership culture with increased trust and high employee engagement along with the positive financial impacts of consistent performance and profit growth. Until finally your brewery is a business of business people and you can feel confident exiting when the time is right for you. When companies want an ownership culture that includes trust and engagement along with positive financial impact, Larry helps them make it happen. He coaches them in building an Open-Book Management system. In reality, it’s a people operating system that leads to growth for both individuals and the business. Prior to being a Great Game of Business Certified Coach®, Larry was a professional brewer for 23 years. He’s been a frequent speaker at the Craft Brewers Conference including a panel discussion of brewpubs using open-book management. He served on the Brewers Association Board of Directors from 2013-2021. During 6 of those years he was the Board Treasurer and chair of the BA Finance Committee. Beyond beer and business coaching you'll find him vying for ""Dog Dad of the Year"" and filling Chief Support Officer duties for his wife's professional speaking business. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097

Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a huge negative impact later on. This panel session is an examination of such decisions, unmet challenges, or other situations that have put some brewery owners in the position of closing operations. Join us for a frank discussion on making the decision to pull the plug and what comes after that. Panelists: Bob Sylvester (St. Somewhere), Dean Brundage (New Republic), Kelly Meyer (How Not to Start A Damn Brewery Podcast & Book) Moderator: William Teasley (Khonso Brewing) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss how to best plan for CBC, the importance of in-person events, and how to make it a success. This conversation features: Ara Jahn (Pro Brew Supply) Bailey Spaulding (Jackalope Brewing Company) Dan Hornbrook (MarketMyBrewery) Kyle Rheiner (Craft Brewing Insurance) Paal Ingebrigtsen (Plaato) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097

We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it may be cheaper to buy a brewery than to start or build one. But there are some real dangers to consider when you're looking at a transaction. From financing to due diligence to closing the transaction - it's not as simple as you might think. Don't make a mistake that can tank the business. This presentation will walk through the overall process, from Letter of Intent to Closing, and highlight the risks you should consider or mitigate. John Szymankiewicz is a licensed professional engineer, attorney, and a Managing Partner of Matheson & Associates. Since 2010, John has dedicated his practice to the craft beverage industry. John is a recognized expert in federal and North Carolina state alcohol beverage law and regularly helps alcohol producers and retailers as part of Beer Law Center, the alcohol practice area of Matheson & Associates. He is licensed to practice law in all North Carolina, Virginia, West Virginia, and Washington DC. John is admitted before several federal district courts as well as the Supreme Court of the United States. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbr...

Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online. This episode is also featured on the Get Hoptimized Podcast. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot here

It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams and writing code. Artificial Intelligence (AI) is having a moment due to its ability to answer questions as if you were talking to a human. But should brewery owners and managers be scared? Your business may be one of dozens or even hundreds of search results. So, what value would ChatGPT or other AI tools offer consumers in a similar search scenario? The answer seems to be a faster pathway to “Yes."" Imagine a complex question returning 10 results versus 1,063. Who wouldn’t welcome more personalized results delivered conversationally? We believe work done now to craft your unique brand story will position you for the eventuality that Artificial Intelligence will help new drinkers find your brewery: • Build authority using owned media • Build engagement via social channels • Build buzz through press and competitions It’s too early to predict where ChatGPT and other Artificial Intelligence tools will provide the most value. We can be sure, however, that Microsoft, Google and other A-list tech companies will continue exploring ways to integrate AI into their offerings: first for free and then in a monetized way for advertisers and subscribers. Presentation attendees have access to 10+ Complimentary Guides, with storytelling techniques to keep fans engaged and the proven tools to build momentum and capture new sales in this new environment. Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We've worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ's Brewhouse, Jim Beam, Maker's Mark and others. Led by Scott Kolbe, industry veteran of 20 years, our goal is to help you become more discoverable in today's crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. To learn more or to schedule an hour free of charge with one of our storytelling experts, visit marketyourcraft.com. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbr...

In this conversation, we chat live with Blake about his experience since opening. We dive into what he's learned so far, what has surprised him, and what he's been able to apply from his background in sports to create out of the park taproom experiences. No baseball puns will be spared. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to marketing, we will discuss strategies our guests have used to build relationships and grow their bottom line. This conversation features: Clay Hysell (Patch Brewing Company) Kate Bogli (The Brewery at Maple View Farm) Sean West (Forgottonia Brewing) Tim Goers (G5 Brewing) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/