Craft Beer Professionals

For a brewery to see maximum success, effective communication must exist between departments. Unfortunately, there is often a great disconnect between front-of-house and back, and beyond. In this session, we will be joined by panelists across brewery roles to discuss strategies to improve intra-brewery communication. Panelists: Alison Wisneski (Lady Justice Brewing), Brittany Waiss (KettleHouse Brewing Co.), Jen Tooman (Jamesport Brewing Company), Josh Lindsay (MarketMyBrewery) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)

Chris Holden, Director of Sales and Marketing for the Hop Guild and a grower in New York state, will give his State of the Hop Industry address. He will discuss the 2023 growing season, importane of selection and proper contracting, and what makes New York Hops unique. Join Chris for this informative session on the state of hops and learn insight into how to prepare for the future. Christopher Holden grew up on my families farm and now the 7th generation to farm the property. His great great grandfather grew hops in the 1800's on our farm. The current operation started in 2013 and they've been slowly expanding the operation ever sense. In 2018 Chuck Rhoades and Christopher started The HOPGUILD (New York Hop Guild) to help with problems many brewers were facing with locally grown hops. Quality, Quantity and lastly Consistency. Brewers had to do to much work to make sure that year over year they had the local hops they needed. They quickly expanded outside New York with offering hops grown in the PNW, Michigan, Germany and New Zealand!

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. Learn more and claim a free month here. We are excited to welcome Jon Hyman, an attorney who focuses on Craft Beer and Employment/Labor. Join Jon for a conversation on how you can best recruit, maintain, and retain your brewery staff. In this conversation we touch on everything from hiring practices, personnel files, and how to best motivate your team.   Jon Hyman is Shareholder and Director at Wickens Herzer Panza in Avon, Ohio, where he is the Chairperson of the firm’s Craft Beer and Employment/Labor practice groups. Jon focuses his practice on management-side labor and employment law, providing businesses proactive solutions to solve their workforce problems and reactive solutions when they find themselves litigating against an employee or group of employees. Jon also serves a niche in the craft beer industry, assisting breweries, brewpubs, and taprooms navigate their specialized business, legal, and regulatory issues.   Jon is a nationally recognized speaker, and the author of the renowned and award-winning Ohio Employer Law Blog (an American Bar Association Blawg Hall of Fame inductee), which he updates daily to provide businesses and human resources professionals breaking news and other updates on the ever-changing landscape of labor and employment law. Finally, Jon was a November 1999 contestant on Who Wants to be a Millionaire, but sadly lacked the fastest fingers. Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and actionable takeaways. Meagen Anderson has lived a zero-proof lifestyle since 2020 and has a deep passion for elevating the category and reducing stigmas associated with the production / sales / marketing / service of alcohol-free and non-alcoholic adult beverages. Anderson holds an MBA in Sustainable Business, and is a 15-year beverage industry veteran with a commercial portfolio that includes national beer education roles with the Boston Beer Company as well as global hops sales management roles with Kalsec and NZ Hops Ltd. Outside of a love for training and education, Anderson has consulted for breweries, cannabis beverage producers, and commercial hop producers and brands. Anderson is also a Certified Cicerone®, Certified BJCP judge, and has completed over 140 hours of in-person beer sensory training with the esteemed Dr. Bill Simpson. Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator

Dino Day Fest: an epic celebration of National Dinosaur Day. It can be easy to get in a routine of hosting the same ole' events. Trivia, {fill in the blank] market, paint nights. However, it is important that you continually innovate and test new concepts. Dino Day Fest is the brainchild of Forgotten Road Ales. In this session we will learn about its origins, the required planning, the partnerships that make it happen, the keys to execution, and metrics used to measure the success. Get excited for a conversation on how thinking outside the box can give you a competitive advantage. This conversation features: Ben Farrar - Forgotten Road Ales Janée Farrar - Forgotten Road Ales Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. First up: South Carolina. This conversation features: Campbell Mims (Executive Director, South Carolina Brewers Guild) Pearce Fleming (President, South Carolina Brewers Guild; Commonhouse Aleworks) Terry Horner (Vice President, South Carolina Brewers Guild; Liability Brewing Company Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator

Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, Rick learned that it was his story that inspired the students. He has been an entrepreneur his entire life and sharing this journey is important for Rick, and also valuable to future leaders. Join us for a conversation where Rick shares his story and discusses what it takes to be an entrepreneur. Rick Horton is the founder and owner of The Outlaw Brewing Company. After spending most of his adult life in sales and marketing, he took on the adventure of building a brewery. He has been an entrepreneur since he was young and it all began with a paper route. He started with a 1 barrel system in his backyard and now manages a 10bbl brew house, AirBNBs on-site, a food truck, and a mobile canning business. Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-charleston-presented-by-arryved-pos-december-4-6-2023-tickets-496439653367?aff=oddtdtcreator&fbclid=IwAR1JlVJ_afZmQkdcgEt_yMvpXFHLY7YntuQjWfeoSHn-SWPqIWTTb8HGyUI

We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in differentiating your brand, and ultimately leading to more guests in your taproom and more customers buying your product off the shelves. Following this session, you will walk way inspired to up your photo game and possess new, and quick to implement, strategies to see the value from investing in photography. This conversation features: Bryant Vander Weerd (Full Pour Media) Mike Semenec (DSSOLVR) Simon McConico (Vennture Brew Co) Warren Bondi (Beer Marketeers) Join us in-person for CBP Connects | Half workshop, half networking Charleston, SC | December 4-6, 2023 Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average ROI. This seminar will cover the "why's" and "how's" of email marketing. We'll have valuable tips for everyone, whether you're interested in getting started or looking for ways to grow your email list even more. Bryant is the Founder and Creative Director of Full Pour Media, an award-winning creative agency focused exclusively on the craft beverage industry. They work with breweries and suppliers in every aspect of their marketing, from high-level strategy to branding to graphic design and daily social media management. Bryant has won three Emmy awards for his work and Full Pour has won 6 Craft Beer Marketing Awards for their work in marketing and video storytelling.You've Got Mail: Building Loyal Customers through Email

Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learning and growing at their brewery. In this session, we will speak with Sasha Zalob, a Board Certified Behavior Analyst, on how to improve staff performance and the importance of positive reinforcement. Sasha will share strategies on how to provide critical feedback, how to diagnose performance issues, and discuss the impact improving staff performance can have on your entire operation. Sasha Desmarais Zalob is a Board Certified Behavior Analyst (BCBA) with over 15 years of experience in the field of Applied Behavior Analysis (ABA). He has worked with a wide variety of children and adults, specializing in the treatment of autism and other developmental disorders. Sasha also has gained experience in Organizational Behavior Management (OBM), the behavior analytic approach to improving employee performance within a business context. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://www.eventbrite.com/e/cbp-connects-milwaukee-presented-by-arryved-pos-june-19-21-2023-tickets-420534529097?aff=oddtdtcreator