Craft Beer Professionals

More than ever, the taproom is the chief revenue engine for the modern craft brewery. For many, though, the hardest challenge is not in how to get customers through the door, but in how to ensure they spend as much as possible while there, and leave feeling satisfied in their purchases. In this panel, Aaron MJ Gore, the Director of Partnerships for industry-leading POS Arryved will sit down with taproom operations experts as they explore ways to increase the size of the average ticket, and make your own taproom as successful and profitable as possible. Moderator: Aaron Gore (Arryved) Panelists: Jared Steele (Lost Worlds Brewing) Kindsey Bernhard (Austin Beerworks) Marques Nash (Triple C Brewing) Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference. Join us in-person for CBP Connects in 2024 Half workshop, half networking Portland, ME | June 10-12, 2024 Learn more at www.CBPConnects.com

Aseptic Fruit Purees are here to discuss the comparison of fruit purees vs fruit concentrates. When it comes to flavoring your beers, puree vs concentrate is a question many brewers ask. We would like to help by showing the pros and cons of both. We will be addressing flavors, yields, cost, production, and any other questions. We will also discuss non-alcoholic beverage ideas and flavor trends. Phil Lauchland- Aseptic Fruit Purees Representative and Brewing Consultant I have a BS degree in Enology. I have been in the fruit, wine, distilling, and brewing industry for over 15 years. I grew up in a farming family of vineyards in Lodi, Ca. I started making wine with my dad. Before I knew it, I was graduating from Fresno State with a BS degree in Enology. I was a winemaker at Garba Wine Company and Vie-Del Company before I transitioned to beer. I was a brewer for Full Circle Brewing. As I was brewing there, I've got connected with Aseptic Fruit Purees by being a customer. Then one day I was offered an the opportunity with AFP and here I am! I've been loving connecting with other brewers in this position. I get to talk shop and share ideas for a living. Oh! and sell fruit puree. haha Spencer Moore- Brewer I began my career in 2015 at Calverley’s Brewery in Cambridge, UK. It was a very traditional cask brewery. Through my time there, Calverley’s grew significantly, and started brewing more modern and Americanized styles. I believe we were the first in Cambridge city limits to brew a hazy IPA. I moved back to the states in 2018 and went to Line Creek Brewing in Peachtree City, GA. I began my time there working in the cellar, learning packaging, and doing pilot brewing on their small system. Eventually found myself moved into the Head Brewer position. Moved to Ohio in the summer of 2020 to take on a brewing position at Wolf’s Ridge Brewing in Columbus, OH. There I took on the role of a Lead Brewer of their production facility. I was then the Production Manager for Lock 27 Brewing in Dayton, OH. From January 2022 until January 2024. Also, I have my brewing certification through the Institute of Brewing and Distilling out of the UK. Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Join us to dissect the decline in taproom socialization, tracing its roots from the 70s to the present day. With the brewing industry facing challenges, we'll explore unexpected factors, like the impact of streaming content, social media, a decrease in bar socialization over two decades, and the rising fear of failure in the younger generation. Shifts towards home-based gatherings, evolving parenting dynamics, and a surge in depression rates (from 7% in the 70s to 30% today) compound these challenges. This session will discuss unique factors impacting the taproom experience and offer innovative strategies for businesses navigating this evolving landscape. Join us for an equally thought provoking and actionable conversation. Joel started homebrewing at the age of 20. After years of being in manufacturing and quality engineering he decided to open a brewery. He also oversaw a winery open up at the same time while winning a silver medal for his wine. As he exists the brewery he began to wonder what he should do next but noticed that it’s getting harder and harder to get people out and began looking into this topic, declining socialization. Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Explore creative ways to attract and retain customers in the craft brewery landscape with our panel of industry experts. Learn how they’ve transformed one-time and occasional visitors into loyal patrons, ensuring a steady stream of repeat business. In an increasingly competitive craft beer scene and unpredictable economy, breweries face the challenge of enticing new patrons and fostering lasting customers more than ever before. This panel discussion will share real-life insights into the evolving consumer landscape and how breweries can adapt to this changing market through unique collaborations and meaningful experiences. Hear from brewery leaders as they share proven strategies that have successfully attracted new and retained customers. Don’t miss this opportunity to gain a focused perspective on customer-centric success in the brewing industry. Join us for targeted insights and actionable strategies to elevate your customer attraction and retention game. This conversation features: Beth Marcus (Cape Cod Beer) Tammy Sample (Siluria Brewing Co.) Wes Clark (Harvest Hosts) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

In our "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. Next up: Massachusetts This conversation features: Adam Romanow (Castle Island Beer, Founder & CEO) JP Gallagher (Massachusetts Brewers Guild, VP and Lost Shoe Brewing & Roasting Co., Co-Owner) Katie Stinchon (Massachusetts Brewers Guild, Executive Director) Sarah Lee (Jack's Abby, Operations Manager) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant. Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams. During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. This conversation features: Aubrey Perry (Crackem) Chris Overlay (Get Hoptimized) Chris Rock (RockPit Brewing & Distilling) Duane Morin (Toll Road Brewing Company) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Hot Plate Brewing Co. is the sole Latina-owned independent brewery in Massachusetts, co-founded by Sarah Real and Mike Dell’Aquila. In their early days of homebrewing, a code violation resulted in their Brooklyn condo being without gas for several years. Undaunted by this setback, Sarah Real took the unconventional route of brewing on a hot plate, meticulously crafting and refining her recipes. Five years later, Hot Plate Brewing Co. opened their remarkable 7-barrel brewhouse and attached taproom in Downtown Pittsfield, where they have 12 beverages on tap, including Easy Listening Favourites which won first place in the English Beers category at Homebrew Alley XV in 2021 (two years before the taproom even opened). Join us for a conversation with Sarah and Mike to discuss their journey, and how resilience and innovation has fueled the success of Hot Plate Brewing. Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Craft Beer Advisory Services cites "family friendliness" as one of the top 4 factors that contribute to a guest returning to a taproom. As many breweries focus on how to get more guests in their taproom and spending more while they're there, considering unique forms of entertainment may be an answer. In this conversation, we're going to talk to industry experts from both the arcade and pinball world, in addition to several breweries who have dedicated energy into outside-the-box forms of entertainment. We will learn what concepts they're seeing success with, the investment required to get it going, what they've learned, and how these new forms of entertainment benefit their brewery. This conversation features: Chris O'Neill (One Well Brewing) Jason Brewer (Wandering Monsters Brewing Company) Jonathan Kacmarcik (Southland Entertainment) Tylor Carson (Stern Pinball) 2024 Employee Satisfaction Survey: study.craftbeerprofessionals.org Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com

Just as a drain pour can hurt a brewery or distillery by flushing product, there are legal business planning errors that can be catastrophic to a new or established beer or spirits business. Norfolk attorney Butch Bracknell will review legal business planning principles, including -- business formation and registration, equity distribution and shareholder agreements, state ABC or equivalent licensing, employment law considerations including misclassification, employment manuals, sexual or other harassment, and supervisors' duty to act, premises liability, contracts and dispute resolution, cybersecurity, data privacy and risk management, insurance, trademarks and intellectual property, among others. Butch is a member of the firm’s government contracts practice group and concentrates his practice in the areas of government and public sector, data privacy and security and employment law. His experience includes work for an international security organization focusing on emerging technologies, unmanned systems, space, cyber, and the impacts of sea level rise and climate change. He is also experienced in complex investigations, compliance and litigation. Butch is a retired Marine Corps lieutenant colonel, His service began as an armor officer with Second Tank Battalion, 2nd Marine Division. After law school, he served as a military lawyer and strategic planner in California, Germany, Virginia, Bosnia, Iraq, Afghanistan, Washington DC (The Atlantic Council of the United States), North Carolina, and Guantanamo Bay, Cuba. Reach out to Butch here: https://www.cwm-law.com/our-legal-tea... Crenshaw Ware & Martin PLC is a 100 year old full service business law firm in Norfolk, Virginia. The firm enjoys the services of attorneys who are members of the bars of Maryland, DC, Virginia and North Carolina. Get excited to join us in-person at CBP Connects in 2024. More information coming soon. Stay up to date with CBP at update.craftbeerprofessionals.org

Experience, experience, experience. As the brewing industry continues to evolve, creating memorable and successful events has become more crucial than ever. Whether you're organizing beer festivals, taproom events, or special releases, this session is tailored to provide you with the knowledge and tools needed to make your brewery events stand out in 2024. In this conversation, we will explore the key strategies and best practices to ensure your brewery events not only meet but exceed expectations. We will discuss trends, effective planning strategies, engaging marketing tactics, and how you can create the most successful brewery experiences. This conversation features: Anthony Drago (Monday Night Brewing) Matt Stumpf (Strike Visuals) Megan Bachemin (SouthEnd Brewing) Warren Bondi (Wood Foot Beer Co./Beer Marketeers) Join us in-person for CBP Connects | Half workshop, half networking Portland, ME | June 10-12, 2024 Register now: cbpconnects-portland.eventbrite.com