Business Casual

I'm working on creating a weekly (or possibly monthly) process for SEO maintenance. This will cover tasks like improving SEO, backlink building, and technical stuff. I use Semrush as my main SEO tool, having switched from Ahrefs because I prefer Semrush's interface and all-in-one functionality.My focus includes fixing broken links, such as affiliate links, internal links, and external links. I use Lasso for affiliate links to check if anything is out of stock. I also plan to disavow any new toxic links that come up via Semrush and whitelist good ones. Addressing audit errors flagged in the weekly Semrush audit, like HTML-to-text ratios or duplicate title tags, is another key task. I'm also exploring backlink outreach by reaching out to companies to get on their resources page, which involves creating a good template and emailing a set number of companies each week. Recovering old links by reaching out to site owners to update outdated links or recreating content for old URLs is also part of the plan. Additionally, I'll be using tools like Link Whisperer to create internal links to orphaned posts.Improving our social media strategy to drive traffic and potentially "goose" pages that need a boost is another area I'm considering. This might involve promoting specific posts via email, ads, or social media. This is the initial process, and I'll refine it over time. If you have any SEO maintenance tasks that work well for you, I'd love to hear about them. Email me at matt@moneylab.co. If you share something useful, I might include it in my process and discuss it in a future episode.

Exploring shifts in beer and pool industry trends, from home brewing to non-alcoholic beverages and robotic pool cleaners. Discussing SEO strategies, backlink importance, and the rise of AI-generated content. Delving into strategies for quality content creation and the benefits of outsourcing guest search.

Explore the impact of optimizing About pages for SEO and user engagement. Enhance EAT for better SEO rankings by improving expertise and trust. Craft a focused mission statement with relevant keywords. Reflect on long-standing pool industry experience. Optimize About pages for SEO and press mentions. Plan a video showcasing SUNY University's mission. Dive into the significance of About pages for SEO and credibility.

The podcast explores the dangers of ego and self-centeredness in business and the importance of networking. It discusses the benefits of having a virtual assistant and treating everything in online business as an experiment. The hosts emphasize the significance of feedback and experimentation. They delve into marketing strategies and the importance of well-defined processes in business.

Here's a list of everything I did wrong when starting the DTC side of my business (physical products). Let's talk about it.

The speaker reflects on past ventures and discusses their decision to focus on swimming university. They explore strategies for increasing revenue and building a relaxed lifestyle company. The chapter also discusses the negative impact of tiered pricing on decision fatigue and proposes a simpler approach. They emphasize the importance of offering multiple products and services, creating more content, and using paid advertising for business growth. The speaker shares their journey from using black hat SEO techniques to focusing on quality content in the blogging sphere.

Let's talk about how you (and I) are special. And how we can apply that to our businesses.

The podcast discusses the struggle of taking action to improve the business. They talk about shifting focus to philosophy and self-help, continuous software improvement, website optimization tools, creating specific content and lead magnets, managing expenses and cash flow, and collecting testimonials and feedback.

When a visitor or viewer subscribes to my ecosystem, how can I surprise and delight them to build trust and ultimately earn more revenue?

Let's come up with some ideas on how I can make writing and publishing articles easier and faster.